Vidyard

FEBRUARY 13, 2014

Ultimately, however, everyone linked back to very clear value statements outlining why the Video Marketing Platform is so different. We’re all about powering internal and external video collaboration across organizations, all the while ensuring you drive real business value with your videos.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Author: Elaine Ip Every time the new year comes around, I clean. It reminds me a lot of the great content I’ve seen and haven’t seen.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Optinmonster

SEPTEMBER 20, 2023

When you’re using the right tools, you can automatically capture new leads. Then have those leads sent to your mailing list. And finally, you’ll create and send your automated email campaigns to your leads to transform them into paying customers. After all, you have more to focus on than sending emails.

Marketing Automation Services 108

Marketing Automation Services Automation Tools Work Management 108

SmartBug Media

DECEMBER 12, 2019

A B2B Platform Where World-Class Data Meets Groundbreaking Technology. In addition, the new ZoomInfo provides extensive integration capabilities into existing workflows and technologies, including the leading CRM, sales engagement, and marketing automation platforms. ZoomInfo claims 95 percent accuracy on its data.

Zoominfo 81

Zoominfo Marketing Automation Services Class Enterprise Management 81

SalesIntel

MAY 25, 2023

This helps businesses to focus their resources on the prospects who are most likely to convert and generate revenue, improving the efficiency and effectiveness of their marketing and sales efforts. Intent data is the secret to hitting above your weight class and grabbing an increased market share.

Intent Data 52

Intent Data Ideal Customer Profiles Paid Content Intent 52

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

However, ABM flips this approach by encouraging marketers to focus their efforts on a defined set of target accounts that typically generate higher value for the organization. Author: Mike Telem There’s no question that B2B marketers are quickly realizing the potential of account-based marketing (ABM).

Account Based Marketing 48

Account Based Marketing ABM Lead Scoring Lead Ranking 48

Altitude Marketing

OCTOBER 15, 2018

What Is Lead to Revenue Tracking in Marketing? Lead to revenue tracking (also called lead attribution, “L2R” or lead to revenue management) refers to a company’s ability to confidently attribute income to specific marketing efforts. That’s where lead attribution comes in.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Marketing Attribution Enterprise Management 40

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. 2009 was the year in which Marketing Automation really took off. Renewed focus on data quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Directive Agency

OCTOBER 7, 2019

Sonya Hansen is the director of demand generation at Matillion , a team that delivers technology that helps companies exploit their data in the Cloud. Sonya is responsible for leading a team of “whip-smart” marketers in the U.S. Sonya is responsible for leading a team of “whip-smart” marketers in the U.S.

Lead Ranking 15

Lead Ranking Work Management Enterprise Management Marketing Management 15

QuanticMind

OCTOBER 26, 2017

Analytics & Insights: “User Scoring and Behavior Driven Personas” by Sayf Sharif. Other than Google’s data-driven attribution (DDA), there are a few standard classes of attribution commonly used in B2B: Single-source (which attributes all credit for conversions to a single click). SMX East 2017, Day 3.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Webbiquity

APRIL 23, 2013

Now in their mid-teens to mid-thirties, people in this generation came of age knowing how to interact with technology and are comfortable using it to their advantage.” Corporate Content Marketing for Best in Class Results by Creative Marketing Channel. How can every vendor be the ‘leading provider’ anyway?”

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Full Circle Insights

JULY 13, 2023

“Scaleworks is thrilled to announce the acquisition of Full Circle Insights, a move that reflects a larger vision to empower businesses with advanced technology and data-driven decisions,” stated Ed Byrne, Co-Founder and General Partner at Scaleworks. “We acted as financial advisor to Full Circle Insights in connection with the transaction.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52

Vidyard

FEBRUARY 2, 2021

And while these tools help them close deals remotely, they also make the act of buying less personal. The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Creation Trends by Industry 1.3.1 Contents 1.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

SnapApp

DECEMBER 22, 2016

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Demand Gen / Lead Gen. Recommended reading: The 6 Types Of Social Media Content That Will Give You The Greatest Value. #5. Copywriting.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Directive Agency

MARCH 2, 2018

The underscore helps generate other search terms and maybe more relevant search terms used by those in the industry. Answer The Public ; the free tool generates questions and queries that your consumers are asking and puts it into nice visual reports. Social Media Marketing Podcast by Social Media Examiner – (LINK). via GIPHY.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Here is our list, which is organized alphabetically and not in any order of importance.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

TrustRadius Marketing

NOVEMBER 2, 2022

Ranked in order of highest review count in past year. The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Ranked in order of highest review count in the past year. The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Ranked in order of highest review count in the past year. The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52