Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Over the last decade, MarTech has evolved to keep up with changing consumer behaviors and the development of new media channels. Understand Automation Is the Future of Work.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Biznology

MARCH 2, 2021

This is a great trend for business leaders and established brands, but it doesn’t mean that success is guaranteed for newcomers and even popular online stores. With all of that in mind, here are the five leading trends that you should use to your advantage in 2021. Capitalizing on omni-channel sales. The best part?

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

Top of Funnel 295

Top of Funnel Buyer's Journey Trends Lead Scoring 295

Content Marketing Institute

SEPTEMBER 14, 2018

On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. Providing influencers with tracked links lets you build a funnel of users referred from this channel and enables you to compare influencer-related site visit behavior to those attracted through other methods. Click To Tweet. Are you ready?

Act-On 111

Act-On Work Management Marketing Management Planning 111

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. This requires an understanding of the B2B ecommerce trends that are changing the industry. Artificial Intelligence.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

TowerData

JANUARY 3, 2023

In 2022, digital marketers were hard at work staying on top of the 2022 trends - masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of data to drive strategies and getting next-level with personalization. Economic trends. Email interactivity.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. Each of your online channels should be in harmony with the other. Do you need to set up a weekly time to touch base to make sure all appropriate channels are updated? But, since we’re marketers, we thrive on the unexpected, right?

Trends 157

Trends Planning Work Management Contingency Planning 157

Hubspot

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. 6 Sales Trends That Could Fizzle This Year 1. Salespeople acting as primary information sharers.

Trends 62

Trends Cold Calling Peer-to-peer Lead Scoring 62

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

OCTOBER 18, 2021

There’s new channels, there’s new social networks. So as marketers, we need to be thinking constantly about, what are the channels today and what are the channels going to look like in the future?”. When customers see your brand, they expect a consistent message, no matter what channel they’re on.

Advertising Channels 113

Advertising Channels Marketing Management Conference Word of Mouth 113

Martech

JANUARY 20, 2022

Here are three practical strategies to help marketers craft more impactful customer journeys across all channels. If we have 500 offers that are available at any given time, let’s limit that to some level that’s consumable by the customer in the channel that they are consuming it in,” he said. Source: Tom Hannigan.

Ideal Customer Profiles 121

Ideal Customer Profiles Advertising Channels Marketing & Strategy Touchpoints 121

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? The second bug trend is AI-generated content.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022?

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

The Lead Agency

FEBRUARY 8, 2023

B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023. This is a generation of digital natives who want to conduct most of their research anonymously. Buyers are unlikely to respond to cold outreach.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Convince & Convert

MARCH 28, 2024

Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends. You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

SalesGrape

NOVEMBER 18, 2023

Personalization and Customization: Harnessing Data for Targeted Outreach One of the key trends shaping telemarketing in 2023 is the increased focus on personalization and customization. As a result, telemarketers are now harnessing data for targeted outreach.

Telemarketing 52

Telemarketing Lead Generation Marketing AI Trends 52

ClickZ

MARCH 2, 2020

The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. With ecommerce sales surpassing $4 trillion this year, staying ahead of emerging technology and trends is essential to staying competitive online. 2) Video marketing strategies to increase engagement.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

NOVEMBER 14, 2023

At the center of all this discussion was the desire for email marketers to send highly relevant emails that their customers would see in the inbox, open and act on. Whoa, did you just hear that? At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race.

Planning 127

Planning Marketing AI Enterprise Management Work Management 127

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Aberdeen

JANUARY 30, 2020

It’s a new year and that means your social media feeds and email inboxes are being inundated with 2020 trends articles. Everyone wants to figure out what trends are next in their respective industries. But as we make our way through Q1 2020, it’s important to look back at 2019 and review the martech trends that defined the past year.

Marketing AI 81

Marketing AI Trends Privacy Intent Data 81

Litmus

FEBRUARY 21, 2022

Dramatic shifts in consumer behavior (and life in general) over the past few years has brought about new marketing trends and expedited the evolution of digital marketing efforts. We invited some top marketing executives to discuss the marketing trends they think deserve marketers’ attention, and how to get the most out of them this year.

Planning 93

Planning Webinar Metrics Trends Paid Search Agency 93

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

Today, we use technology to analyze buyers’ digital body language to personalize, engage, and incite action on dozens of channels. In this blog, we’ll explore the top five trends that will define the future of marketing automation. The Shift Toward True Omni-Channel. But we still have a long way to go.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Vision Edge Marketing

SEPTEMBER 12, 2023

Execution Success Requirements Aligning and Securing Resources Monitoring Execution and KPIs Creating Effective Communication Channels Evaluate these 3 Elements Before Crafting Your Growth Plan It is paramount when setting a future course that you first review past performance and recalibrate performance targets.

Planning 223

Planning SWOT Allocation Contingency Planning 223

ClearVoice

MARCH 14, 2024

Integrating Email Marketing with Other Content Distribution Channels Use your email marketing seamlessly with other content distribution channels for more effective marketing campaigns. When your email messages are opened, your readers don’t see pop-ups or banner ads, among other marketing materials. Keep it short.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Digilant

FEBRUARY 10, 2022

Download our Guide for Advertisers: Trends & Tactics for Reaching Super Bowl Viewers. . This creates a great opportunity for brands to make a splash, join trending conversations, and earn some extra buzz. . For brands, it’s important to remember that these trends and conversations move quickly, so fast action is essential.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

QuanticMind

JULY 7, 2023

And what trends, data, and forecasts are driving your holiday planning needs? When it comes to holiday campaign planning, the time to act is now. It feels strange to say this so early in the calendar year, but the holidays really are fast approaching—and, with them, the need to start planning your holiday campaigns. Spooky, right?

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

BOP Design

DECEMBER 3, 2020

Quick recap of 2020 trends. As leaders started to see that we were in for the long haul of uncertainty, they looked to marketing channels that worked and were safe for their employees and their prospects (especially since anything in-person like tradeshows or networking events were canceled). Focus on flexibility and adaptability.

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

Webbiquity

DECEMBER 20, 2022

This means weaving your brand into your communication channels, promotional materials, marketing campaigns and content, newsletter, and the event itself in terms of presentations, speakers, and event visuals. This will add a sense of urgency to your event and get people to act now, or risk losing their spot.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? ” That said, these engagements need to happen somewhere, so you need to know the best social media distribution channels for your content distribution strategy. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Vision Edge Marketing

JUNE 6, 2023

The CGO is responsible for executing growth opportunities and driving revenue growth through various channels, by improving CX in each. This is where the role of the Chief Growth Officer (CGO) becomes crucial. Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022?

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52