Adobe Experience Cloud Blog

OCTOBER 29, 2019

The Body Shop’s YouTube channel has a video that tells the incredible story of the Tungteiya Women’s Shea Butter Association in Ghana which sources shea butter for the company while uplifting women in Ghana. Buying a cozy fleece now feels like an act of environmental activism. The Body Shop and Patagonia Nailed It.

Storytelling 75

Storytelling Merchandising Ethics Thought Leadership 75

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. A video library is an owned video channel that brands can use to manage all of their video content. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Winner: Act-On.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. A video library is an owned video channel that brands can use to manage all of their video content. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Winner: Act-On.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

NOVEMBER 14, 2016

YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Let that soak in. Always Have a Call-To-Action.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

FEBRUARY 4, 2014

However, if you select a mid-funnel video to restrict access to, the email gate can act as a qualifier. Unlike YouTube where you merely know how many people are watching, once you gate your video content, you’ll be able to attach identity to viewership and nurture your leads more effectively based on their video viewing history.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. It’s the perfect combination.” This new offering from SnapApp is a cool example of what I mean.”

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

NOVEMBER 11, 2016

Finalists: Act-On, P2 Energy Solutions. The video team is a big contributor to brand, social, product and demand gen creative campaign strategy and leverages a multi-channel distribution strategy to reach its audiences across the web. Its YouTube channel features nearly 1,000 videos, and the top 15 each have more than 50,000 views.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

MAY 12, 2015

” As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. It’s the perfect combination.”

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Ambal's Amusings

MARCH 18, 2010

It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels. The John Chambers Telepresence video on YouTube. Marketo's Modern B2B Marketing. Does viral work for B2B marketing? Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Vidyard

JANUARY 14, 2015

” Strong Momentum for Vidyard and the Video Marketing Industry The Series B funding follows a momentous year for video marketing that saw hundreds of new businesses turn to Vidyard, including Act-On, Cetera Financial Group, Deltek, Dynatrace, Fiberlink – an IBM company, Honeywell, Intralinks, Square and Taulia.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Strong Momentum for Vidyard and the Video Marketing Industry The Series B funding follows a momentous year for video marketing that saw hundreds of new businesses turn to Vidyard, including Act-On, Cetera Financial Group, Deltek, Dynatrace, Fiberlink – an IBM company, Honeywell, Intralinks, Square and Taulia.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Adobe Experience Cloud Blog

JULY 24, 2014

This 4 th edition includes case studies, actionable tips, and updated strategies for all the major social media channels, including Instagram and Pinterest. As a marketer, I’m always trying to think about what makes people act (i.e. Highly Recommended. Rand (President and CEO of Zocalo Group). Sexy Little Numbers.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

SmartBug Media

NOVEMBER 21, 2022

When it comes to ABM, there's a vast number of technology solutions you can use to execute effectively. It's important to know exactly what an ABM approach looks like before embarking on the journey. How Does Account-Based Marketing Work? Below, I've broken technology out based on how your company could use it to facilitate ABM. Salesforce.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Oktopost

OCTOBER 26, 2020

As the world remains mostly shuttered, businesses are turning to alternative digital channels to hock their wares. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Identification of optimal channels driving results. Yes, eight of them.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Vidyard

FEBRUARY 16, 2017

Can you upload directly from your YouTube channel? Content Distribution : is it a simple task to share your videos to multiple channels from within your VP? When you’re on the hunt for a VP, consider a full list of options that you should be looking for. Outline Your Needs First. Do you have to involve IT every time?

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

Vidyard

OCTOBER 20, 2015

It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. Its holiday video averaged 80 percent viewership.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. Results : “Game of Social Thrones” was viewed nearly 1.5

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. Results : “Game of Social Thrones” was viewed nearly 1.5

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Onalytica B2B

JULY 16, 2018

He started by highlighting that in B2C consumers don’t act as rational consumers are supposed to act, and in B2B business people don’t act as rational business people are supposed to act. The 4 C’s Concept > Content > Channel > Contributor.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

QuanticMind

OCTOBER 26, 2017

To go about the task of measuring success, it’s important to figure out what to track, specifically: Source/medium – Which channels are being tracked. Content focus – Such as paid versus organic/earned channels. Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Adobe Experience Cloud Blog

DECEMBER 17, 2015

But aside from simply posting it across your social media channels, what else can you do? for infographics, YouTube/Vimeo for videos, Publi.sh Unless you have an audience that seeks out your content en masse, promoting your content is the only way that your audience is going to see it. Get an outsider’s buy-in. Create social banners.

Social Media 48

Social Media Tactics Banners Media 48

SnapApp

APRIL 7, 2016

Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. gShiftlabs.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

Heinz Marketing

JULY 16, 2018

This episode will air for the first time on 8/2/18 but you can listen in and read the transcript now! We’ve featured some great guests! We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40

Convince & Convert

JULY 15, 2016

It’s harder than ever to get results. One of the very best ways to get results is to make your content interactive. That’s what we’re going to talk about today on the Marketing Marvels show, how to add a layer of interactivity into your content to improve your results by up to five times. Think about that.

Top of Funnel 102

Top of Funnel Marketing Automation Services Advertising Funnels Content 102

Webbiquity

MARCH 27, 2017

Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Sprout Social. 1) HootSuite.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Vidyard

FEBRUARY 2, 2021

And while these tools help them close deals remotely, they also make the act of buying less personal. Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 YouTube Statistics 3.7 Video Benchmarks for Content 2.1 Trends for Different Types of Business Videos 2.1.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Referral Rock

OCTOBER 30, 2019

This data can be pulled from multiple channels and stored in one central database, e.g., your website, social channels, support tickets, and customer reviews. Email marketing is one of the oldest, yet most effective marketing channels around, producing $38 in ROI for every $1 spent. Which are all correct.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

SnapApp

MAY 30, 2017

These facts and figures can act as the leverage you need to persuade your organization, a client’s marketing team or your superiors to take a chance on interactive content. . . Other channels are becoming equally saturated. . . People are now publishing over 300 hours of YouTube videos each minute, tallying over 49.3

Top of Funnel 54

Top of Funnel Interactive Marketing Statistics Budget Management 54

Content Marketing Institute

AUGUST 24, 2018

In 2015, Jason launched the podcast to tell the story of marketing on LinkedIn through a new channel. The team used Vidyard to host the videos and track results, then published the series on YouTube. The Sophisticated Marketer downloads provided a base of success to spin many variations on the theme. CMWorld Click To Tweet.

Linkedin 70

Linkedin Search Marketing B2B Thought Leadership Class 70

SnapApp

DECEMBER 22, 2016

We looked at three main factors when choosing which blogs to add to the list, including: Quality (How good is the subject matter?). Frequency (Do they consistently publish great content?). Engagement (Do people share and comment?). The blogs on this list cover a wide range of topics. Top Marketing Blogs to Watch in 2017 (and Beyond). #1. CoSchedule.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. To make the list products must have 40+ reviews from the past year and have maintained a trScore of 7.5 LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR ENTERPRISE. Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. Best Software List for mid-sized buSINESS Best Software List for small business. These characteristics demonstrate a commitment to transparency, improvement, and user insights. .

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS. Best Software for Mid-Sized Business. LEARN MORE. Make meetings more inclusive.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

DECEMBER 9, 2014

In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. Seth talks about how the explosion of channels has created a problematic land-grab effect for marketers who look to ‘own’ a channel.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Peer-to-peer Work Management 48