Marketing Insider Group

AUGUST 1, 2023

While interviews are a great way to gain insight into your target audience, they can be extremely time-consuming. Marketing personas are fleshed-out profiles of specific segments of your target audience. A well-rounded marketing persona will contain the customer’s goals, challenges, preferences, and demographics.

Marketing AI 230

Marketing AI Planning Marketing & Strategy Top of Funnel 230

Zoominfo

OCTOBER 13, 2023

In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Anyword

APRIL 22, 2024

This deep dive explores how Anyword seamlessly integrates with key marketing channels such as Facebook, LinkedIn, Google Ads, HubSpot, and Instagram, and examines the unique features that make it a powerhouse in marketing technology.

Analytics 52

Analytics Allocation Advertising Benchmark Lead Ranking 52

Webbiquity

DECEMBER 20, 2022

You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists. Image credit: Teemu Paananen on Unsplash. Ensuring consistency will build trust and add value to your promotional materials.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

ANNUITAS

AUGUST 21, 2023

Executives — who have a fiduciary responsibility not only to optimize their budgets, but also to dig into the root cause of performance challenges — miss the mark by attempting to optimize commercial execution through the lens of Customer Experience (CX). And of course, CX is a requisite for customer growth and for customer advocacy.

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

Webbiquity

FEBRUARY 10, 2022

Businesses spend significant sums on channels like SEO, paid advertising, and social media to drive traffic to their websites. Each method of communicating with customers has advantages and drawbacks. When defining triggers, it is important to balance concern about the customer’s needs with an unwanted and annoying interruption.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Webbiquity

FEBRUARY 15, 2022

Demand gen encompasses the sales, marketing and customer service actions that find, attract, convert, keep, and grow the value of customers. That includes both generating revenue from acquiring new customers and growing revenue within the installed base.”. Otherwise, you risk implementing what we call random acts of Marketing.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. It comes with a price tag, which varies depending on the channel. Even though you don’t own the channel, you decide what the ad looks like, says, and whom it will target. Most content marketers use paid channels. Social media ads.

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

Zoominfo

JANUARY 15, 2021

Good content is a way to build trust between your brand and your ideal customers. As a rule, it should focus on the personas you are targeting and address their pain points, while illustrating how your product or service can fix their problem. Depending on your industry, this might be harder or easier in the status quo.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

ANNUITAS

OCTOBER 31, 2023

Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools. Are you ready to just let AI loose on your customer targeting and dialogue without significant human intervention?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Marketing Insider Group

FEBRUARY 7, 2023

Sharing your brand’s mission with potential customers becomes effortless. A successful messaging framework represents your business’s unique selling points and is easy for both customers and team members to understand. B2B customers complete 70% of the buyer’s journey without speaking to a sales representative. Content Creators.

Brand Identity 205

Brand Identity Branding Word of Mouth Guidelines 205

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Depending on your industry and objective, different social channels might be better than others.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. SEO and SEM, data analytics, cross-channel consistency and user experience. When customers and prospects look up, you’d better be there. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. Sounds easy, right?

Work Management 110

Work Management Marketing Management Customer Satisfaction Analysis 110

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. Table of contents What is drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. With Einstein GPT, customers can generate content that continuously adapts to changing customer information and needs in real-time. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

Marketing AI 123

Marketing AI Ethics Work Management Marketing Management 123

xiQ

APRIL 10, 2020

1 OTP Verification for Critical Customer Actions at IVR Overview. i2c has previously implemented additional customer authentication for critical actions on C-Holder (i2c cardholder website and app). Customers can continue to effectively manage their card accounts through all customer touchpoints. Cardholder Benefit.

Product 62

Product API Ideal Customer Profiles Validation 62

Salesforce Marketing Cloud

APRIL 9, 2024

In the 1990s, when the term “big data” was first popularized, the hope was that organizations could analyze this data to uncover valuable customer and market insights, deliver hyperpersonalized experiences, forecast demand more accurately, and enhance product development, among other things. But major challenges remain. Let’s face it.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

ClearVoice

MARCH 14, 2024

Integrating Email Marketing with Other Content Distribution Channels Use your email marketing seamlessly with other content distribution channels for more effective marketing campaigns. When your email messages are opened, your readers don’t see pop-ups or banner ads, among other marketing materials. Keep it short.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. Rely on common, visible data AI can integrate and automate access to real-time customer data so employees can make informed decisions in the moment.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Martech

APRIL 9, 2024

It currently maintains that cookies will be gone by the end of the year, although regulators have warned it not to act before anti-competitive concerns have been resolved. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement. It has worked with the U.K.

Privacy 106

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 106

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Tiecas

MARCH 15, 2024

Provides Direction: A roadmap acts as your compass, ensuring all marketing efforts move towards clearly defined goals. Targets Effectively: It helps you truly understand your ideal customer, their pain points, and where to find them. It helps you plan everything—from messaging to channel selection.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

QuanticMind

AUGUST 29, 2023

The inherently personal nature of the products and services provided, coupled with their potential magnitude of impact, puts trust right at the center of the consumer relationship. For FIs with extensive product sets and revenue streams, collecting consented data and leveraging it for marketing is particularly important.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

Martech

JUNE 29, 2023

Purchases are won and lost each time a customer connects with your business digitally. Every organization needs to evaluate their digital experience and then act on those learnings. It’s not just about ramping up marketing automation for messaging your customers. All of these processes should be as scalable as possible.

Touchpoints 99

Touchpoints Dwell SMS Cross-Selling 99

Martech

APRIL 5, 2023

when a country’s gross domestic product falls in two consecutive business quarters). What our customers think matters more — and right now, they’re pretty pessimistic. These four approaches make your email marketing program more effective, build stronger customer relationships, and use your resources more wisely.

Tactics 124

Tactics Email Marketing Planning Marketing Budget 124

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. The true magic lies in keeping those customers. Why Customer Retention Matters Customer retention isn’t just a feel-good metric; it’s the lifeblood of sustainable growth.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Contently

JANUARY 24, 2023

With commerce moving increasingly online, today’s customers have come to expect convenience and speed—but with a healthy dose of personalization. Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. They must work together.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Stevens & Tate

FEBRUARY 20, 2024

E mbracing AI can significantly enhance your marketing efforts, from personalized customer interactions to streamlined operations. By analyzing vast amounts of data, it enables: Tailored Content: The ability to understand and act on user preferences changes the game.

Marketing AI 79

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 79

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

MKT1

DECEMBER 18, 2023

Marketers and sales teams love RevenueHero’s built-in meeting hand-off, routing logs, native integrations with the GTM stack, custom branding, and insights at every step of the conversion funnel. The channels they use may not work at a different scale. That’s where RevenueHero comes in—to help you improve conversion.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

TowerData

JANUARY 3, 2023

American Data Privacy and Protection Act cleared a House committee in July 2022. Marketers must understand not only the consumer data they collect but also how they use it across marketing channels. Next, determine which data points best drive your targeting. Email interactivity. Boosting engagement with storytelling.

Trends 92

Trends Work Management Privacy Advertising Agencies 92