Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Explicit Intent: This is like your prospect shouting their needs from the rooftops.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Launch Marketing

JULY 6, 2022

From defining the target market to outlining marketing and sales tactics to reach the audience and more, a go-to-market strategy has it all. This messaging will act as the foundation of the marketing activities that make up the go-to-market strategy, so it must be accurate, impactful and resonate. Identify The Target Audience.

Tactics 115

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 115

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Contently

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. You might even draft an eleventh way, maybe. 3 ways your brand can level up its SEO strategy.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Outgrow

AUGUST 6, 2021

They are, most often, the first point of contact between you and your prospective customer. They not only act as incredible lead generation tools but also save time and money. Ebooks, whitepapers, and industry trends act as a super powerful lead magnet. But the hours spent on generating quality leads must be fruitful.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

KoMarketing Associates

FEBRUARY 20, 2018

Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. Sure, product demos are classically designed for the seller’s prospects. White papers – absorb knowledge about industry best practices and specific use cases. Complete a Client Discovery Questionnaire.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

BenchmarkONE

NOVEMBER 10, 2022

We’ve already discussed marketing and sales funnels , the differences, and the various marketing funnel types. However, in this article, we’re taking a closer look at the marketing funnels so you can get a better idea of how to start using them in your marketing and sales strategies. . Why Do You Need A Marketing Funnel?

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Belkins

OCTOBER 22, 2020

Can you sell via your inbound sales materials? These two channels work in sync, supporting one another to achieve a healthy, and productive sales system. Since we spoke about outbound sales a lot, it makes sense to elaborate on the inbound channel and how you can maximize its efficiency. Develop sales enablement content.

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

Sales Engine

JANUARY 25, 2016

Most of us remember a day when sales reps used to be able to generate their own leads. It's not that buyers ever wanted to talk to sales reps, but it was the only way they could learn about best practices and solutions available in the market. But, the world changed and the internet crushed sales ability to generate their own leads.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Heinz Marketing

MAY 29, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Ideal Customer Profiles 87

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 87

ClearVoice

APRIL 23, 2019

Case study. What was the client or project, what was their goal, how did you strategize and act in order to meet that goal, and what was the brag-worthy result? In brief, those are the questions to answer in a case study ( also called a success story , depending on the approach ). White paper.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

PureB2B

MAY 30, 2022

In short, permission marketing is about not asking for a sale right away, but gradually gaining the prospect’s trust (and therefore, their “permission”) through communication and time. While you might decide to purchase email marketing lists, the act of sending an email costs you nothing by itself. for every dollar spent.

Email Marketing 62

Email Marketing B2B Marketing Practices Work Management 62

LeanData

AUGUST 3, 2015

In B2B marketing, there are usually so many different people involved in the decision-making process that you can’t afford to neglect content that provokes the right questions in prospects and moves key decision-makers along. Urgency is what moves prospects to act. Buyer objections can often act as an obstacle to action.

Sales Qualified Leads 53

Sales Qualified Leads Case Study Case Studies Paper 53

Exo B2B

JUNE 26, 2023

It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. Let me start by quoting a Gartner study on the power of content in the customer journey. It’s no wonder that for companies, overall success in content marketing is blocked. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

The Point

MARCH 29, 2012

Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. Offer downloadable content.

RSS 100

RSS Paper Case Study Case Studies 100

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Standard email programs are limited in identifying hot prospects.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Heinz Marketing

MAY 29, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Ideal Customer Profiles 58

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 58

Pam Didner

NOVEMBER 5, 2020

And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. And providing helpful and relevant content is the best way to educate or provide value to your customers and prospects. Case studies.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

seo.co

OCTOBER 16, 2020

The 5 Stages of the Sales Funnel. While a lack of results could be tied to thousands of company-specific factors and circumstances, it’s often underscored by one simple reality: Most businesses don’t have a plan for how they market their products and services to prospects. They’d rather earn a quick sale.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Heinz Marketing

MAY 29, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

LeanData

AUGUST 3, 2015

In B2B marketing, there are usually so many different people involved in the decision-making process that you can’t afford to neglect content that provokes the right questions in prospects and moves key decision-makers along. Urgency is what moves prospects to act. Buyer objections can often act as an obstacle to action.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

In B2B marketing, there are usually so many different people involved in the decision-making process that you can’t afford to neglect content that provokes the right questions in prospects and moves key decision-makers along. Urgency is what moves prospects to act. Buyer objections can often act as an obstacle to action.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

In B2B marketing, there are usually so many different people involved in the decision-making process that you can’t afford to neglect content that provokes the right questions in prospects and moves key decision-makers along. Urgency is what moves prospects to act. Buyer objections can often act as an obstacle to action.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

Madison Logic

SEPTEMBER 8, 2022

80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost ( Invespcro ) . Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads ( DemandGen Report ) . Industry type . Title/role . Company size

Work Management 52

Work Management Multi-Channel Marketing Management Top of Funnel 52

Engagio

JUNE 10, 2019

Account Based Marketing is a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts. Technology is simply a stepping stone that enables a company to relate to prospects and customers in an insightful, personal way. And ad hoc alerts for breaking news that can be acted on.

Account Based Marketing 75

Account Based Marketing ABM Ideal Customer Profiles Marketing Automation Services 75

Televerde

SEPTEMBER 13, 2017

Value in this context is defined as your prospects and customers… not your company and its products. What does your content or distribution tools do to help your audience see business value and want to act? When social sellers are open about who they are and their work motivations, prospects show interest. Brand Balance.

Thought Leadership 53

Thought Leadership Case Study Case Studies Press 53

Lake One

NOVEMBER 19, 2020

Not for lack of good intentions, but because often people are ready to act before they analyze and plan. And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing. You’re not alone. Not so fast.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

SmartBug Media

JANUARY 30, 2020

Maintaining alignment between marketing, branding, and sales is crucial in every company, but it’s even more important in working with partners because companies might not have direct contact with the end user. The rise of cloud solutions has led to the boom of channel sales. Keep in mind that your partners represent you.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

markempa

AUGUST 26, 2009

A lot of marketers say they are “nurturing” their prospects when in reality all they are doing is sending out nice brochures or marketing copy focused on product releases or company announcements. Pretty, well-designed fluff is not going to “feed” your prospects. Look up the definition of “nurture.” Starting to get my point?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . A good demand generation strategy aims at identifying prospective customers and running them through your marketing funnel to convert them into paying customers. The demand generated converts into leads , which further transform into sales.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

seo.co

MARCH 3, 2021

Some of the most experienced sales and SEO teams face problems such as having ambiguous sales processes, a scarcity of sales training or SEO tools , and a lack of preparation before pitching. How can your sales team close consistently without a repeatable process in place? You have to act now! Know Your Prospects.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Enterprise Management Work Management 52

NuSpark Consulting

JULY 9, 2010

As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. Start lead nurturing through quality content and ongoing drip campaigns to push prospects into sales. By implementing marketing automation, your firm will. Get Charged.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. Start lead nurturing through quality content and ongoing drip campaigns to push prospects into sales. By implementing marketing automation, your firm will. Get Charged.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Content Marketing Institute

AUGUST 10, 2018

Beginning in 2017, the team began focusing on developing content to generate true demand rather than fulfilling requests from sales representatives for ad hoc content. What was missing was the brand’s story, which wasn’t always conveyed with a white paper or research report. JLLGlenn #CMWorld Click To Tweet. Build on results.

Trust Marketing 64

Trust Marketing Content Marketing Work Management Paid Search Agency 64

Industrial Marketing Today

MARCH 17, 2011

For others, the bulk of your blog traffic, in some cases as much as 80%, will come from first-time visitors. See my earlier post, “Content Marketing: Think Like a Publisher, Act Like an Investor.” ). Generate new prospects and leads by compiling several FAQs on a particular topic or product line.

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60