B2B Marketing Directions

MARCH 31, 2024

Daniel Kahneman, the renowned psychologist best known for his groundbreaking work on the psychology of human judgment and decision-making, died this past Wednesday at the age of 90. Thinking, Fast and Slow has achieved seminal status, and in my opinion, it should be required reading for all business, marketing, and sales leaders.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

SendX

JULY 1, 2021

A strong VOC strategy can have a direct effect on growing your business — boosting sales and improving customer retention. According to a study by Qualtrics , improved customer experience (CX) has an overwhelmingly positive effect on business, with 94% of customers saying they are likely to buy again from a business with “very good” CX.

Business 356

Business Template Customer Satisfaction Analysis 356

Act-On

APRIL 10, 2024

In this guide, we’ll dive into how lead scoring works, how to build a framework, and the marketing and sales superpowers it can unlock. How does lead scoring work? First, a very quick overview of how lead scoring works. The points you assign will depend entirely on your business and your audience.

Lead Ranking 156

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 156

SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. That’s because the employees are the building blocks who truly help the company grow and thrive. And guess what?

Allocation 93

Allocation Business Lead Scoring Lead Ranking 93

Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. So let me try again.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Webbiquity

MARCH 10, 2021

Here’s what customer engagement means specifically in the context of online businesses, why it’s important, how to measure it, and six ways to improve it. But every business interacts with customers—almost always across multiple channels—and consequently needs to develop customer engagement processes for each touch point.

Marketing & Strategy 237

Marketing & Strategy Business Work Management Purchase 237

Outbound Engine

SEPTEMBER 27, 2021

Before we dig into how content marketing and email marketing work together, let’s start at the very beginning. Email marketing is the act of sending a commercial message, typically to a group of people, using email. What exactly are content marketing and email marketing? They also need to be visually appealing. Subject line.

Email Marketing 84

Email Marketing Ad Building Planning Business 84

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. The content delivered is segment-specific and depends on who your client is, where they work, their position, their intentions and preferences. Welcome to the club.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Marketing Insider Group

MARCH 1, 2021

Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. If you’re wondering, ‘how can I add my business on Google?’, Create a Google My Business (GMB) Listing.

Google 328

Google Mobile Advertising Business Work Management 328

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Because technology is ingrained in every element of modern marketing, changes in the MarTech world will impact not just digital marketers but virtually any business that leverages marketing strategies.

Act-On 71

Act-On Marketing AI Trends Work Management 71

DiscoverOrg

OCTOBER 26, 2017

Critical business applications. For a great example of using Scoops to act on security breaches, see “Chipotle’s Big Burrito Breach – Malware with a Side of Chips”. Read it: Cold Voicemails Work … Just Not How You Expected. This can be inferred based on the information in the Scoop. Database management. How can you use Scoops?

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

Spiralytics

APRIL 16, 2023

Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. Cold, hard facts about your products won’t always persuade customers to buy them. Sometimes its emotional value will. Source Another emotional marketing example comes from Uber.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Zoominfo

JANUARY 21, 2021

That conclusion comes from a new ZoomInfo analysis of business projects related to the California Consumer Protection Act (CCPA) , which gives consumers who live in the state the right to know what information about them businesses collect and use. Source: ZoomInfo. Interest driven by compliance and data quality concerns.

Zoominfo 173

Zoominfo Business Privacy Work Management 173

Tomorrow People

MARCH 6, 2018

We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. That’s what design means in your content marketing activities: whatever works. At Tomorrow People, we know what works — because we do it 100 times a month. Everyone’s got an opinion on design.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Creativity 235

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. How Does Social Media Automation Work? Let’s understand how it actually works and the ways it can help you simplify your social media processes: 1. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Content Marketing Institute

AUGUST 31, 2023

But you can’t just plug them in and sit back while they do all the work. Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

DECEMBER 28, 2020

Remote work is incredible. Goodbye soul-draining commute, uncomfortable "business professional" outfits, and expensive takeout salads. But remote work is also tough. To learn how to conquer these challenges — plus many you haven't discovered yet — take a look at these books on remote work. By Aja Frost. Maybe forever!

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

Buffer

JUNE 29, 2022

  In October of 2021, my husband Mark and I decided to pack up our bags and embark on a year-long digital nomad journey while each running our respective businesses (he owns Good Mask Company ). Our businesses continue to thrive, and we haven’t completely drained our bank accounts.

Business 82

Business Cost Creativity Spending 82

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 117

Marketing AI Lead Ranking Work Management Lead Scoring 117

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work. A copilot makes you more productive by doing work on your behalf. The best part?

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? What’s working? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

The Lead Agency

APRIL 14, 2024

There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Finding the right information is tricky. After all, we all love content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

JUNE 19, 2023

You’re probably not operating your business inside a protective bubble. An analysis shows you what works for the competition and why, plus opportunities for you to surpass them. A critical aspect is finding content competitors that are not direct business rivals. At least, we don’t think you are. (If

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Salesforce Marketing Cloud

JANUARY 4, 2024

Influencing an audience to take action is tough business. A marketer promoting a new application engages customers with free trials demonstrating how the app works. What works well for one company may not be applicable to another. Thankfully, email makes it possible for you to gain influence with your desired audience over time.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Biznology

AUGUST 4, 2021

Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. There are several options to raise funding ; however, scale-ups have to take into consideration that they need to manage a growing business and make smart decisions with the money they currently hold.

Business 197

Business Work Management Planning Marketing Management 197

Zoominfo

SEPTEMBER 20, 2022

At ZoomInfo, we know that a constantly evolving data asset is the key to unlocking the potential of sales and marketing teams — getting them out of the slog of searching for information and back into the business of connecting with prospects and making the sale. What takes up the rest of that time? Ten years ago, that number was five.

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Business Marketing Automation Services 130

Martech

OCTOBER 23, 2023

Social data goes beyond mere numbers but produces actual, tangible business results. Here are three examples of businesses that extracted critical data and insights from social media and successfully put them into action, driving real results.

Social Media 115

Social Media Work Management Marketing Management Media 115

Buffer

DECEMBER 3, 2021

In the end, the duo realized they wanted a business that served humans, not the other way around. Flipping the business script When Wildbit’s growth plateaued after years of success, Natalie and Chris felt out of control. The business they’d poured their hearts and souls into suddenly hit a wall, or so it seemed.

Business 65

Business Paid Search Agency Small Business Marketing Fulfillment 65

Biznology

MAY 12, 2020

COVID-19 has upended standard business practices all over the globe. The common routine of driving to the office has halted, and remote work has taken over. As more companies make the switch, many businesses have shown they can run their operations well while managing remote employees. The Future of Remote Work.

Companies 104

Companies Act-On Knowledge Base Order 104

Act-On

FEBRUARY 16, 2024

The second is figuring out how to make those lead nurturing campaigns work harder. She looked at the current program metrics to determine which messaging worked and which didn’t. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. 27% say it’s getting overwhelming.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

Analytics 111

Analytics Enterprise Management Work Management Business 111

Heinz Marketing

OCTOBER 9, 2021

The Future of Flexibility At Work. Based on years of research, a great outline of the downsides of work-life accommodation and boundaryless working and includes the tenets that organizations should follow as they develop their own flexibility programs and policies. How To Recover After Making A Bad Decision At Work.

B2B Thought Leadership 99

B2B Thought Leadership Thought Leadership B2B B2B Sales 99

Martech

AUGUST 7, 2023

Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. The problem isn’t so much that reactivation programs don’t work. They didn’t get those customers back, or the ROI on their programs didn’t measure up to expectations.

Budget Programs 90

Budget Programs A/B testing Buying Cycle Email Marketing 90

Salesforce Marketing Cloud

JULY 24, 2023

Let’s face it: mundane, repetitive work can be a drag. In a report for Salesforce , IDC interviewed more than 1,600 IT and business leaders — across several industries in Asia, Europe, North America, and South America — about how they’ve succeeded with automation in their companies. This is the tactical part of the COE’s job.

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

Biznology

JUNE 16, 2017

This works for many of today’s most successful business leaders and there is really very little reason why you shouldn’t adopt this concept. Other research shows that the act of walking leads to increases in creative thinking , leads to more honest exchanges with employees , and are more productive than traditional meetings.

Ad Exchange 155

Ad Exchange Paid Search Agency Efficiency Conference 155

Content Marketing Institute

FEBRUARY 23, 2018

Prologue: The Business Story Argument Framework. Prologue: The Business Story Argument Framework. I’ve worked with hundreds of marketing professionals and storytellers over the last 10 years. Act 1: Every great story has 4 parts. Click To Tweet. This is something you as a marketer can test as you create your content.

Work Management 102

Work Management Storytelling Business Differentiation 102