Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Five little-used digital marketing techniques for your business. Creating content is an essential part of any marketing strategy. They act as a future discount.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

AUGUST 2, 2021

Was your business prepared? Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Setting Effective Business and Marketing Goals. Before we really dive in, let’s address what exactly it means to set a good business or marketing goal.

Planning 359

Planning Work Management Marketing Management Allocation 359

Vision Edge Marketing

MAY 9, 2023

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so. However, insights alone are not enough.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. Content is an essential pillar of any lead generation strategy.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Webbiquity

APRIL 13, 2022

However, B2B SEO is a different animal from consumer-focused strategies. Consequently, elements such as page load speed and keeping your site clean from broken links and 404 errors are important regardless, but factors like content strategy will differ. Image credit: Andrea Piacquadio on Pexels. Target decision makers.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

SEPTEMBER 28, 2022

But highly relevant, personalized messages are much more likely to be read and acted on. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. Five Trending Personalization Strategies to Skyrocket Your Email Results.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

SendX

JULY 1, 2021

A strong VOC strategy can have a direct effect on growing your business — boosting sales and improving customer retention. And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x

Business 358

Business Template Customer Satisfaction Analysis 358

Webbiquity

NOVEMBER 4, 2021

What types of strategies should I use to elevate the customer experience? These are all common questions that business owners, CMOs, and brand managers asks themselves. Whether your business is B2B or B2C, your client or customer experience needs to be prioritized. Image credit: Jon Tyson on Unsplash. Knowledgeable help.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Marketing Insider Group

MARCH 1, 2021

Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. If you’re wondering, ‘how can I add my business on Google?’, Create a Google My Business (GMB) Listing.

Google 326

Google Mobile Advertising Business Work Management 326

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. Email marketing to customers without consent or a previous business relationship (see exception above).

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Only B2B

APRIL 17, 2024

In nutshell, it’s all about saving your time, optimizing the resources and making your business quite easy and manageable. Lead Qualification: Appointment setters act as a filter, qualifying leads based on pre-determined criteria. Now let’s dive into the benefits of the appointment setting services.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Act-On

APRIL 10, 2024

Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. The points you assign will depend entirely on your business and your audience. Tyson is a small business owner. Imagine going on a blind date.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. So let me try again.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

ClearVoice

MARCH 14, 2024

We will explore the ins and outs of integrating email marketing into your content distribution strategy. Chances are, your readers are busy. The users can track their open rates, clicks, unsubscribes, etc. Campaign optimization then becomes so much easier due to the measurable outcomes. Focus on the benefits, not the features.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. Clearly, people care about what others have to say about businesses they’re considering. They’ll also gain valuable and memorable insights into your business strategies. It will help confirm that your business is the right choice for them.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Because technology is ingrained in every element of modern marketing, changes in the MarTech world will impact not just digital marketers but virtually any business that leverages marketing strategies.

Act-On 71

Act-On Marketing AI Trends Work Management 71

SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. Some business owners might worry about allocating resources to training and development.

Business 93

Business Allocation Lead Scoring Lead Ranking 93

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Scoop.it

AUGUST 30, 2022

Promoting your e-commerce business needs lots of energy, effort, and determination. That is not all – there is more to marketing your e-commerce business. E-commerce marketing can be done using various strategies, including page SEO and paid advertising, among many more. What is E-commerce Marketing? Optimize for mobile.

Paid Content 87

Paid Content Marketing Strategy Marketing & Strategy Work Management 87

Spiralytics

JANUARY 19, 2023

So, it’s no surprise businesses are always searching for ways to improve their SEO strategies. Before we share the best practices for incorporating conversational marketing into your SEO strategy, let’s first define conversational marketing and explore its benefits. What Is Conversational Marketing?

SEO 171

SEO Conversion Marketing Strategy Marketing & Strategy 171

Act-On

NOVEMBER 29, 2023

Read on to find out what’s changing, and how you can respond generally, and specifically in the Act-On platform if you’re a current customer. To maintain a positive sender reputation, businesses are advised to focus on delivering content that resonates with their audience and encourages user interaction.

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. Increases visibility and drives traffic : Effective SEO strategies lead to higher visibility online, making it easier for your target audience to find you. However, various SEO pitfalls can hinder these outcomes. Click here.

Social Media 98

Social Media SEO Optimization Media 98

Vision6

NOVEMBER 21, 2021

Despite this, there are many eCommerce businesses that haven’t yet tapped into SMS marketing as part of their strategy. Use wording like ‘Exclusive’, ‘Last chance’, ‘Ends Friday’, ‘24hrs only’, and ‘Special Offer’ to catch readers attention and highlight the limited time frame they need to act in. Feedback forms.

SMS 97

SMS Marketing Analytics Tools Marketing & Strategy Marketing Strategy 97

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on. Automation tools let you schedule posts weeks in advance, ensuring consistent content flow even when you’re busy.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. Here are several ways to make your social strategy put in an Oscar-winning performance. Here are several ways to make your social strategy put in an Oscar-winning performance. Find Your Tribe(s).

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Engagio

APRIL 12, 2024

Customer retention: the ability of a business to keep its existing customers. Along with new business, customer retention is often seen as a critical metric for measuring the health and growth of a company. Here are a few more: Resource Optimization: Retaining customers allows businesses to optimize their resources effectively.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Dig deeper: Email marketing strategy: A marketer’s guide 2.

Email Marketing 121

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 121

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. What is AI automation?

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Martech

OCTOBER 23, 2023

Social data goes beyond mere numbers but produces actual, tangible business results. Here are three examples of businesses that extracted critical data and insights from social media and successfully put them into action, driving real results.

Social Media 112

Social Media Work Management Marketing Management Media 112

Valasys

APRIL 22, 2024

Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. From traditional methods to cutting-edge technologies, let’s explore a variety of lead harvesting methods that can propel your business forward. Businesses harvest email addresses from various sources to cultivate their prospect pool.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

SmartBug Media

JULY 28, 2020

To build a successful business rapidly in 2020, you need a plan. You need to know who your target market is, what media they consume, and, most importantly, what message would make them act immediately. Because 80 percent of all social media traffic to business websites comes from LinkedIn. Implement a link-building strategy.

Marketing Strategy 99

Marketing Strategy Marketing & Strategy Planning Lead Scoring 99

Hubspot

JANUARY 21, 2019

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Like most types of marketing, though, a global marketing strategy comes down to one thing: audience.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

Analytics 113

Analytics Enterprise Management Work Management Business 113

Valasys

NOVEMBER 8, 2023

Marketing often puts a lot of emphasis on getting new customers, and that’s essential for business growth. Repeat business is not just good; it’s the lifeblood of a thriving business. So, let’s dive into the world of B2B customer retention and explore eight effective strategies that can help you achieve it.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

Martech

JANUARY 13, 2023

To help B2B marketing, sales and customer success teams power through the current and foreseeable choppy macroeconomic environment, this article dives into core strategies and tactics to turn GTM efforts into results. Determining if, how and when to act. Dig deeper: In this economy CMOs need to spend more on training, not tech.

Marketing Analytics Tools 128

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 128

Martech

DECEMBER 19, 2023

Dig deeper: Email marketing strategy: A marketer’s guide What marketers should not do now Don’t panic. I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. I was wrong. This is where I get heated.

Marketing & Strategy 107

Marketing & Strategy Opt-out CAN-SPAM Work Management 107