Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

Linkedin 114

Linkedin Effectiveness Ideal Customer Profiles Business 114

SalesIntel

SEPTEMBER 14, 2023

Any business’s continued success hinges on its sales pipeline’s growth. Having a wealth of data empowers sales teams to optimize their conversion efforts by targeting, finding, and engaging with their ideal prospects. How to Invest in the Right Business Lead Database 1.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Marketing Insider Group

OCTOBER 21, 2021

There are 3 major trends in the digital marketing industry I think everyone will be talking about. The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. AI will tell us what to create, but our best storytellers are our existing employees from across the business.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. Clearly, people care about what others have to say about businesses they’re considering. They’ll also gain valuable and memorable insights into your business strategies. Your target audience should see themselves as the protagonist (hero) in your stories.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Hubspot

MAY 30, 2019

You use a template! PPC Plan Template. We've created a free PPC campaign management template that will help you and your clients set up a full-funnel campaign structure that follows PPC best practices. We're going to show you how to use that PPC template in this blog post -- so download it now and follow along.

PPC 101

PPC Template Work Management Marketing Management 101

Marketing 261

DECEMBER 28, 2020

With this realization, my design brief template was born. The design brief template I share below will help overcome any communication barriers. A creative design brief template is a simple yet effective tool in any brand’s arsenal. Understand These Best Practices Before Completing the Template.

Template 62

Template Design Creativity Deliverability 62

Marketing Insider Group

SEPTEMBER 7, 2020

Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. Newsflash: Only 22% of businesses say they are happy with their website conversion rate. Today’s consumers know the game that marketers play. Quick Takeaways.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Outgrow

JULY 11, 2022

Amazing Quiz Ideas You Need to Try ASAP [+Industry-based Templates]. If you are reading this, you’re most probably a marketer or a business trying to create quizzes to up your marketing game. So, create your own trivia quiz and promote your brand through a fun learning experience among your target audiences! Trivia Quiz.

Template 52

Template Lead Scoring Lead Ranking Outgrow 52

Only B2B

FEBRUARY 28, 2024

Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. In the fiercely competitive B2B sales landscape, where businesses are vying to paint in lime green, standing out can be daunting.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. Automation helps your business by sending personalized emails, organizing who gets them, planning when to send them, and tracking how well they work.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Zoominfo

SEPTEMBER 3, 2020

B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement). Besides cutting down on time spent on manual tasks, email automation also offers: Personalized customer experiences – The act of nurturing builds a positive relationship with your lead.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

FunnelEnvy

MARCH 18, 2024

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience. Studies prove that B2B prospects now prefer a digital buying journey over sales calls.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Outgrow

APRIL 8, 2024

The same goes for businesses as well. Brand perception is significant for all types of businesses. These forms give customers a structured way to share their thoughts, helping businesses collect and understand valuable insights. Customer Satisfaction Feedback Forms Customer satisfaction is the cornerstone of business success.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Sprout Social

NOVEMBER 2, 2023

A clear understanding of customer motivations and journey stages creates targeted campaigns. Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry.

CMS Development 103

CMS Development Examples Work Management Touchpoints 103

Sprout Social

MARCH 9, 2023

It can be difficult to correlate corporate communication efforts to business impact. Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally. This article will help you position the importance of this multifaceted discipline to others.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Marketing Insider Group

MARCH 16, 2023

Because while many people wish they could be Gryffindors, they’re not all willing to take the risk that comes with acting like one. Not only did they flip an ages-old business model (the traditional hotel) on its head by just existing, but they made their content totally about their target audience. By asking them to create it.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Scoop.it

MAY 19, 2022

No matter the industry you’re in, email is one of the most cost-effective marketing tactics. One of the essential website features you need to have whether you’re in Ecommerce or any other industry is an opt-in form. No matter the type of audience you’re targeting, make sure to optimize your content accordingly.

Newsletter 87

Newsletter Opt-out Opt-in Business 87

CoSchedule

FEBRUARY 16, 2023

But we won’t merely share follow-up email marketing best practices and templates; we’ll also teach you the critical steps to writing a successful follow-up email from scratch. Just the first follow-up email can increase your reply rate by 40% ! For example, “[Recipient Name], let’s schedule a [Meeting/Call] to discuss [Topic].”

Practices 94

Practices Urgency Marketing Best Practices Template 94

Hubspot

APRIL 7, 2020

I can't count how many times I've come up with an idea and immediately said to my friends, "I should start a business!" Well, in 2018, online businesses generated over $2 billion in revenue. I could use online management systems to execute business functions and set up an ecommerce website to take the place of a brick-and-mortar shop.

Work Management 90

Work Management Business eCommerce Marketing Management 90

ClickDimensions

MARCH 21, 2023

Marketing Automation gives marketers the power to produce and distribute targeted strategies across the globe, all at the click of a button. increase in sales productivity and 77% of businesses who use automation saw the number of conversions increase. And the benefits of Marketing Automation aren’t just felt by the marketing team.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Tomorrow People

NOVEMBER 25, 2021

Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. The most valuable sources of VoC data for B2B marketers.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

ClearVoice

MARCH 26, 2024

It’s easy to set targets. But how are you getting to those targets? While moving toward a target is helpful, having smaller goals is good to ensure you’re on the right path. Then, find a target ratio to work toward. Then, find a target ratio to work toward.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Envy

AUGUST 18, 2020

They signed off on the target industry, audience and persona. It happens so often in B2B tech companies when sales marketing are not fully aligned on their goals, messaging and who precisely they’re targeting. Now both teams have a hyper-targeted focus on specific accounts and know who to invest that precious energy into.

Ideal Customer Profiles 114

Ideal Customer Profiles Account Based Marketing ABM ROI 114

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. There is a massive amount of social media data available today, and businesses are eager to tap into it. But if you aren’t factoring in meaningful social media data, you will miss crucial insights. Take Airbnb.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. In B2B, segmenting by company size, industry and revenue can be pivotal. You design one template, but each subscriber feels it’s been crafted just for them. That’s what we’re aiming for in B2B marketing.

Email Marketing 122

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 122

Martech

APRIL 4, 2024

Staying on target, keeping your eyes on the prize — however you define it, focus on your email plan and keep distractions at bay to increase your chances of success. Staying on target, keeping your eyes on the prize — however you define it, focus on your email plan and keep distractions at bay to increase your chances of success.

Email Marketing 86

Email Marketing Effectiveness Work Management Planning 86

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. Success requires personalized, targeted messages that highlight your brand’s strengths. B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. Success requires personalized, targeted messages that highlight your brand’s strengths. B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Content Marketing Institute

FEBRUARY 23, 2018

Prologue: The Business Story Argument Framework. With a huge hat tip to my friend and writers’ coach Jeff Lyons and his Anatomy of a Premise Line , I customized a framework that I call the Business Story Argument Framework. Now, the key utility of this framework is to know that it doesn’t write your story nor serve as a template.

Work Management 103

Work Management Storytelling Business Differentiation 103

Valasys

FEBRUARY 19, 2024

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? With the right strategy in place, you can use email campaigns to generate new leads, share exciting product updates, and build lasting relationships with your target audience. What is B2B email marketing?

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. Modify the prompts according to you, and add your own guidelines to make sure the social media posts created align with your business.

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

JANUARY 16, 2020

That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. As I’ve said so many times before, you want to tie objectives from your content marketing efforts to the overall business goals. Did you get that? No brand should cut corners on quality. How do you do that?

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Optinmonster

FEBRUARY 10, 2022

Let’s get started to discover if MailerLite is the right email service provider (ESP) for your business. Let’s get started to discover if MailerLite is the right email service provider (ESP) for your business. Now, MailerLite does offer 76 design templates. Flexibility. Automation. Lead Generation.

Work Management 74

Work Management Marketing Management Service Budget Programs 74

Martech

MARCH 10, 2022

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. As many e-commerce businesses experienced firsthand, COVID-19 caused a boom in online shopping. Here’s a guide on how to do that. Processing.Please wait.

Account Based Marketing 102

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 102

Outgrow

JULY 3, 2022

Creative professionals run out of inspiration, businesses run out of campaign ideas, podcasters run out of ideas for their next podcast, and whatnot? Moreover, if finding ideas is a pain point for customers and businesses alike, isn’t it worth solving this problem for your prospects, customers, and other businesses in your industry?

Outgrow 52

Outgrow Generation Ad Building Top of Funnel 52