Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. For example, to exercise your right to access your personal data Convert is using, you must send a written request to support@convert.com.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Salesforce Marketing Cloud

FEBRUARY 2, 2023

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. It’s the collective force behind many products and services that are fast becoming indispensable to modern life.

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? For businesses and marketers, mastering the art of the headline is crucial for success. In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. It shows up as a conversational AI interface integrated with your everyday workflow, whether it’s a customer relationship management (CRM), email, or other system specific to your industry. A copilot makes you more productive by doing work on your behalf.

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Marketing Insider Group

MAY 1, 2023

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Martech

OCTOBER 23, 2023

Social data goes beyond mere numbers but produces actual, tangible business results. Even taking it a step beyond performance data, social insights can shed light on industry, competitive and cultural findings that may uncover necessary tools to allow a brand to stand out in a saturated market.

Social Media 118

Social Media Work Management Marketing Management Media 118

Martech

JANUARY 19, 2022

The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. This was in reference to this legislation, as well as other antitrust bills pending in the Senate this week (the American Innovation and Choice Online Act and the Open App Markets Act). Anna Eshoo (D-Calif.),

Marketing Proposals 109

Marketing Proposals Advertisements Advertising Google 109

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation. Sounds like a marketer’s dream, right? What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

EveryoneSocial

MARCH 8, 2021

Professionals are embracing social media to share advice and unique insights about their industry. It will help with networking, gaining trust within your industry, and standing out from others in your field. Keep reading to see 10 creative personal brand statement examples to inspire you and learn tips to craft your own.

Examples 119

Examples Personalization Brand Identity Branding 119

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. With the industry growing faster than ever, 2020 promises some exciting marketing technology developments. With the industry growing faster than ever, 2020 promises some exciting marketing technology developments.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Sprout Social

NOVEMBER 29, 2022

Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. This does more than just help them meet their goal: the ongoing investment also serves to push an entire industry forward. It can impact your bottom line as well.

Examples 97

Examples Paid Search Agency Burn Rate Planning 97

Sprout Social

NOVEMBER 2, 2023

Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. When someone asks for product recommendations, people might mention your brand. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Identify content gaps.

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

Marketing Insider Group

FEBRUARY 10, 2021

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. If your value proposition is doing its job correctly, it should tell website visitors almost immediately – in just a few words – why your business is the best option for them. What is a Value Proposition?

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Salesforce Marketing Cloud

DECEMBER 12, 2023

. “The best leaders prioritize values that center around their customers, and they consistently communicate and act from that customer-obsessed foundation, empowering all employees to do the same.” Example: Williams-Sonoma, Inc. What you’ll learn: What is a customer-obsessed culture?

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Conversica

MAY 31, 2021

Conversational AI offers two primary benefits for businesses: personalization and scalability. And when businesses have thousands of contacts to engage with, outreach becomes a drain on resources. This is true of business-to-business (B2B) and business-to-customer (B2C) organizations.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Marketing Insider Group

AUGUST 1, 2023

To get you started with using AI to develop marketing personas, we’ve created a list of five questions to ask with real ChatGPT input and output examples. Let’s walk through an example of how to ask ChatGPT for a marketing persona. In this case, we’ll be acting as a niche business that creates furniture out of recycled materials.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. Plus, positive customer reviews impact future business. Employ the action steps to make progress on each.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. In fact, almost 61% of businesses currently have a social listening system. Guest post by Mehdi Hussen.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. So, achieving sustainable growth requires more than just increasing revenue or market share. It requires creating customer value which in turn requires a customer-centric approach.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? In this article, we’ll go over the importance of an email call-to-action, mention proven practices and features of a high-performing CTA, and share some of the best call-to-action examples to skyrocket your conversion rate.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

SmartBug Media

FEBRUARY 24, 2021

Today, we are uncovering insights from a range of SmartBug Media® clients in the SaaS industry that use HubSpot, as well as insights from our own team, on what email strategies we have employed during the pandemic—and how to move forward. With marketing automation software, you’ll also benefit from: Greater productivity.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Salesforce Marketing Cloud

JUNE 10, 2022

However, only 23% of consumers say they completely trust the health industry. For healthcare businesses that manage sensitive personal data, the stakes are high — especially as they make major inroads to digital transformation and adopt healthcare ecommerce. Without customer trust, what do you have? Here’s how AI can help.

eCommerce 96

eCommerce Work Management Allocation Paid Search Agency 96

Engagio

OCTOBER 30, 2023

Is it a productivity powerhouse, or does it carry the risk of diminishing human skill? AI for the win A recent study by Harvard Business School found that Boston Consulting Group (BCG) consultants using ChatGPT-4 significantly outperformed those who did not across 18 real-world tasks. more tasks while doing it 25.1%

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

SalesIntel

SEPTEMBER 14, 2023

Any business’s continued success hinges on its sales pipeline’s growth. Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain. How to Invest in the Right Business Lead Database 1.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. And their nine percent conversion rate of nearly 35,000 visitors, which is well above the education industry median , proves their lead gen efforts are paying off. . It’s about showing and telling.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Binary Demand

FEBRUARY 15, 2024

“ The goal is to turn data into information, and information into insight.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. For example, if a marketer at Sprout Coffee Co. Get clear on what will drive value for your business You know the phrase, “there’s nothing more intimidating than a blank canvas”?

Keywords 99

Keywords Template Analysis Barriers 99

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. We all have a place in the brain (the reticular activating system, or RAS) that acts like an information filter. Why do users respond to personalization?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Biznology

FEBRUARY 22, 2019

Even just a few years ago, small business owners still primarily embraced traditional methods to market and advertise their businesses. However, with the emergence of digital marketing, all types of businesses have figured out how to use it to help their businesses succeed. Spend less money. It’s a win-win situation.

Small Business Marketing 151

Small Business Marketing Budget Programs Mobile Advertising Tools 151

Martech Advisor

FEBRUARY 5, 2020

By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations. Learn More: Improved Sales Forecasting Through AI and ML.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127