Buzz Marketing for Technology

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Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Classic Business Intelligence yields data from the inside out.

Business 100
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Avaya makes Business Communications more Social

Buzz Marketing for Technology

OK so imagine this. I write on my wall that I’m looking for a good deal on a new TV before the big March Madness game this weekend and a friend writes back that he found a great deal at Crutchfeld. When I click on the link he provides me to Crutchfeld I can be added as a friend with a direct communications link from Facebook.

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Cryptocurrency should appeal to regulators

Buzz Marketing for Technology

Alex is founder and CEO of Northwest Passage Ventures and coauthor—with his dad, business theorist Don Tapscott— of the book “ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.” The reason is quite straightforward. And that means that your response to things are slow.

Sample 100
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Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

Webcast(s): Ramping up and following up In February 2016, we held a webcast to present industry perspectives and impacts, discussing four major impact areas: business models, operating models, technology and data, and compliance programs. Better yet, what if we could be the leading consulting firm on the rule and how to implement it?

Webcast 58
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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015. The movement is well funded with over 8 billion dollars and no signs of slowing.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Today, we have the ability to gather data from every campaign we run but most of it we can’t and don’t act on. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Yes, big data can fundamentally shift the way you do business. 2) Align big data goals with your individual business goals. Interactive Marketing Online Testing Strategy. But don’t try to change everything at once.