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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Clearly, people care about what others have to say about businesses they’re considering. Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

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Facebook Just Told Us How to Do Facebook Marketing

Convince & Convert

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Posts that reuse the exact same content from ads.

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10 Common Social Media Statements Verified or Debunked

ClearVoice

But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into. Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. It’s no secret.

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Content Curation: How to Become a Thought Leader

Writing on the Web

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. To find the best and most relevant content and bring it forward.

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4 Ways B2B Marketers Can Grow Their Retargeting List Size

KoMarketing Associates

Retargeting (also called remarketing) is the act of serving display advertisements to users who have viewed specific pages on your web site as they browse other sites across display networks on the web. Thanks to the iFrame, we can post pretty much anything we want to on a Facebook page, including, in most cases, a retargeting pixel.

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12 Reasons Your Business Blog Is Failing

Hubspot

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

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How to Write Stellar How-To Posts for Your Business Blog

Hubspot

There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. It's a business blogging classic. the options are numerous. But one type stands out from the rest.