Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

Social Media 127

Social Media Media Blogger Co-Registration 127

B2B Memes

SEPTEMBER 8, 2011

Obvious or not, what made his statement today interesting was the way he said it: Not, “I don’t blog much anymore,” but “I’m not a blogger anymore.” In focusing on the identity rather than the activity, he underscored for me one of the most profound aspects of the social media revolution: professional roles don’t matter much any longer.

Social Media 100

Social Media Media Blogger Act-On 100

Biznology

MARCH 11, 2014

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Don’t Freak Out. Are You Chilling Out?

Social Media 80

Social Media Media Forrester Training 80

Convince & Convert

MARCH 16, 2011

Guest post by Marjorie Clayman , resident blogger at www.margieclayman.com. Regardless of how you feel about Phil Collins and his various contributions to the rock music canon, there are a lot of lessons for Social Media that we can glean from his career and subsequent retirement. She works at Clayman Advertising, Inc.,

Social Media 154

Social Media Media Paid Search Agency Blogger 154

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. The who is doing what piece of the puzzle.

Social Media 140

Social Media Paid Content Media Act-On 140

Onalytica B2B

MARCH 23, 2017

Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? Market Positioning. CLICK HERE FOR A FREE TRIAL!

PR 244

PR Marketing Management Outreach Lead Ranking 244

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. I see blogging as a way of connecting many of the dots in social media - let me focus on a recent story to show you what I mean. How am I doing this? With real stories!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Sprout Social

JULY 8, 2021

Because acting as an affiliate on behalf of brands represents a low-hanging opportunity to drive additional revenue from content you’re already creating. And if you’re an influencer, blogger or publisher with a dedicated following, there are likely affiliate partnership opportunities available to you today. Good question!

Ad Building 134

Ad Building Advertising Agencies Paid Search Agency Lead Ranking 134

Biznology

MAY 6, 2014

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger).

Social Media 80

Social Media Media Internet Marketing Blogger 80

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Biznology

JANUARY 17, 2011

Let me explain and let me introduce myself because Mike has offered me the opportunity to be a blogger here, so I thought I would put everything into context and perspective. Instead, I threw myself and my agency into blogger outreach and social media marketing. That's my goal as blogger here. Don't believe me?

Social Media 80

Social Media SEO Advertising Agencies Media 80

markempa

DECEMBER 30, 2008

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. I’ve been blogging for over five years.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. An influencer acts like a giant megaphone spreading a brand’s message to potential customers. Best Free Social Media Influencer Tools. It’s free to download. FollowerWonk.

Tools 92

Tools Blogger Demographics Social Media 92

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. If Google Alerts had been developed with a focus on social media, this would be it. Alterian SM2.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Show your first-time visitors who you are (literally and figuratively).

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Optinmonster

MARCH 22, 2024

The Debate The reasons why you may want to allow blog comments or not is summarized nicely by popular bloggers Pat Flynn and Everett Bogue. Are you thinking about disabling comments on your blog? Moderating blog comments can be time-consuming, and you may wonder whether it’s really worth your effort.

Correlation 77

Correlation Lead Scoring Lead Ranking Traffic 77

ClearVoice

APRIL 25, 2022

Adding information on social media platforms to encourage users to visit your site? One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. So, how do you get there? Click To Tweet. On-page vs. off-page — what’s the difference? Off-page SEO strategy.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Brandpoint

MARCH 30, 2020

Your website acts as a salesperson, promoting you and your brand. Because of this, the website acts as both a conduit of information and a powerful generator of business leads. Think multi-media Providing a variety of messaging approaches creates a more compelling website to appeal to a range of potential clients.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. As I have shared endlessly, being pretty isn’t enough for social media marketing. Everyone was so excited as to how successful the launch was. Where Did Everyone Go?

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

FEBRUARY 22, 2019

Once you identify who you want to reach, you can act accordingly and elevate your sales. One of the best tips for beginner bloggers is to be honest in your posts. One major advantage of using social media for marketing and advertising your small business is that it allows you to create relationships with your customers.

Small Business Marketing 151

Small Business Marketing Budget Programs Mobile Advertising Tools 151

Contently

AUGUST 19, 2020

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. For Pippa Stacey, a blogger who has Myalgic Encephalomyelitis (ME), her advocacy includes market research as well. Many advocates have developed sizable followings on social media.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

Scoop.it

APRIL 6, 2021

The act of curating content isn’t too different from that of a curator’s role at a museum, where they choose the most important artifacts and artworks to display to the public. This approach could be particularly valuable if you’re a startup or a blogger who is still building your following and reputation. Image: Omnicore Agency ).

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not?

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 160

PR Social Media Paid Content Media 160

Onalytica B2B

AUGUST 23, 2017

Here are two definitions from leading influencer marketing experts: “The act of identifying, monitoring, engaging and measuring the role of influencers in the market perception of a brand and its products.” As it stands, there’s confusion as to when influencer marketing is just outright advertising.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Huptech Web

DECEMBER 2, 2022

From product reviews on the brand’s websites to posts on social media platforms, UGC can take many forms and generate meaningful customer interest even without direct involvement from the brand. Social Media. Usually, user content promoting a brand on social media is UGC for the brand. Video Content.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Optinmonster

MARCH 30, 2024

In short, social proof is a shortcut to decide how to act. In short, social proof is a shortcut to decide how to act. What Social Proof Can Do For Your Business Incorporating social proof into marketing efforts has allowed many startups and small companies to grow in popularity and see a spike in sales.

Statistics 69

Statistics Brand Identity Branding Peer-to-peer 69

Onalytica B2B

MARCH 12, 2018

If you insist on treating your influencers like campaigns, then guess what – they’ll act like campaigns. To achieve real, long term results from influencer marketing, the first step is to stop treating influencers like campaigns and start treating them as people with real value to offer. Read on for 6 tips.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Valasys

JULY 31, 2023

Imagine scrolling through your social media feed when suddenly, an ad pops up that speaks directly to your needs and interests. Today, we’ll dive into various lead generation channels – from the classic favorites like email and social media to the power of paid ads and beyond. Sounds like a dream come true, right?

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Biznology

MAY 23, 2013

Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest that other bloggers invite back over and over. If you want to earn a reputation as a dependable, valuable guest blogger (with the links to prove it), follow these tips.

Blogger 80

Blogger Paid Search Agency Outreach Social Media 80