Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Make Mobile Your Top Channel Strategy. Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital. Repurpose All Your Content.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Bryan Srabian, The SF Giants @srabe. Listen Now . Tweetable Moments.

Social Media 122

Social Media Media Marketing Budget Communities 122

Onalytica B2B

AUGUST 23, 2017

Here are two definitions from leading influencer marketing experts: “The act of identifying, monitoring, engaging and measuring the role of influencers in the market perception of a brand and its products.” As it stands, there’s confusion as to when influencer marketing is just outright advertising.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Optinmonster

MARCH 30, 2024

In short, social proof is a shortcut to decide how to act. In short, social proof is a shortcut to decide how to act. Customer reviews and testimonials can be so crucial for sales that Casper went as far as suing a blogger for not recommending them as the best. And, it can boost conversions by up to 15%.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. Social Media Responsibilities Worksheet What are your thoughts or comments?

Social Media 140

Social Media Paid Content Media Act-On 140

Biznology

MAY 6, 2014

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger).

Social Media 80

Social Media Media Internet Marketing Blogger 80

markempa

DECEMBER 30, 2008

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. I’ve been blogging for over five years.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

KoMarketing Associates

JANUARY 16, 2014

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. According to WordPress statistics , bloggers produce an average of 33.7 91% of B2B marketers use content marketing ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.”

PR 100

PR Blogger Tips Best Practices 100

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 16, 2013

Be sure not to select “Blogger” – select “Blog Search” instead under the “Specialized Search” category towards the bottom of the page. Be sure not to select “Blogger” – select “Blog Search” instead under the “Specialized Search” category towards the bottom of the page. It’s completely under-appreciated as a PR tool. It’s fantastic.

PR 149

PR Google Press Public Relations 149

Convince & Convert

MARCH 18, 2013

You also need to edit, format, schedule, and send it to the appropriate blog, email list, podcast server, and social media channel. Then, he or she can schedule these updates to go out on your social channels once your content has been published, or work directly with your Community Manager to get the posts published.

Work Management 142

Work Management Peer-to-peer Content Paid Search Agency 142

SmartBug Media

NOVEMBER 6, 2018

Blogging has developed into a popular hobby for many, acting as an outlet where one can exercise their love for writing, share thoughts and opinions, or raise awareness on specific topics of interest. Think of your company’s business blog as a marketing channel. What Is Business Blogging? What’s In It For You? Measuring Performance.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

The Lead Agency

AUGUST 20, 2020

Budget changes: Half way through 2020, digital ad spend was down 33% and traditional media spend down 39%. Tech consumption shifts: During COVID-19, consumers have been turning to new tech and social media platforms to stay connected while they are at home. This global pandemic could change B2B marketing forever.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

GreenRope

MAY 28, 2020

Social media is the most obvious place to share your content. Some companies put together a social incentive bonus rewarding their employees for active engagement on social media. Medium offers bloggers an Import function so you can import your posts from the authoritative link (your blog), so you do not risk any SEO repercussions.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

Valasys

JUNE 6, 2019

B2B industry has recently started implementing & experimenting with the expanding & increasing trajectory of ‘Influencer Marketing’ , after comprehending its importance, particularly on social media platforms. B2B Influencer Marketing is important as it saves the huge expense on paid advertising.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Convince & Convert

JULY 2, 2013

” A blogger who I really respect a lot, Jay Baer, has just published a book called Youtility and the tag line for it is: “Why smart marketing is about help not hype.” Unfortunately, there is no short cut to genuine social media success. On top of that, another old mentality plays a big and very vocal role.

Work Management 142

Work Management Paid Search Agency Marketing Management Advertising Agencies 142

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. That’s because unlike Microsoft Windows, all the different social media tools are based on universal technology standards—i.e.,

Social Media 100

Social Media Viral Marketing Tools Media 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JANUARY 7, 2016

In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. Resources: Eloqua.

Top of Funnel 74

Top of Funnel Eloqua Content Landing Pages 74

Marketing Insider Group

APRIL 2, 2013

As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing ? In 2012, Blue Focus Marketing won Marketing Sherpa ’s Reader’s Choice Award for “Best Social Media Marketing Blog.” Tell us: who is Cheryl Burgess? Let’s start with the future.

Social Marketing 100

Social Marketing Enterprise Management Planning Lead Ranking 100

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. That’s because unlike Microsoft Windows, all the different social media tools are based on universal technology standards—i.e.,

Social Media 100

Social Media Viral Marketing Tools Media 100

Optinmonster

NOVEMBER 9, 2021

You can also take a look at Medstar Media, which saw their conversion rates increase by 500% when they started showing visitors lightbox popups when leaving a site. Looking for ways to dramatically increase conversions on your site? Exit-intent popups are the not-so-secret weapon that will get you there. What Is Exit-Intent®?

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Martech Advisor

FEBRUARY 10, 2020

It should have a WYSIWYG (what you see is what you get) editor that makes it easy to add text content, rich media, and embed third-party content such as videos and social media posts. It is also a favorite among bloggers due to its design and easy to use framework. SEO-Friendliness. Building a CMS can be an expensive choice.

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. So, I peeked at YouTube.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 15, 2016

Wikidata.org acts as a secondary repository for Wikipedia and Wikisource that records statements and their sources, which in turn helps in reflecting the diversity of information available and ensuring that it is verified. How the Knowledge Graph Works. The search results are presented based on a user’s search patterns.

Google 117

Google Wikipedia Content Wiki 117

Optinmonster

OCTOBER 29, 2019

Go Live on Social Media. With the rise of live streaming on social media sites, creating engaging video content has never been easier. A good call to action sends a clear message about the benefits of acting. In fact, non-celebrity bloggers are 10X more likely than celebrities to influence an in-store purchase.

eCommerce 57

eCommerce Planning Urgency Marketing Advertising Agencies 57

ANNUITAS

SEPTEMBER 15, 2020

Social media has been around since 1997 , but it didn’t explode in popularity until 2006. Business-to-consumer (B2C) companies have harnessed social media in a huge way. There are some common misconceptions about social media in B2B marketing that I’ve found prevent teams and leaders from even trying. B2B is boring.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

accelerate agency

MAY 24, 2023

Traditional referral campaigns like email shots and social media can resemble a bit of a scattergun approach. You can’t convert idle browsers into paying customers if no-one is browsing your site, after all! But just how can you improve your SEO strategies? And what tools should you use? Of course, you might already be using it.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Content Marketing Institute

DECEMBER 11, 2017

Over the years I’ve worked in personal finance for a variety of media organizations, big and small, established and startup. I’m not talking about paid , cost-per-click-oriented content discovery channels like Outbrain (though these tools can be highly effective in a few ways). I also needed health insurance.

Traffic 93

Traffic Top of Funnel Lead Ranking Paid Search Agency 93

ConvertKit

OCTOBER 30, 2018

With the growth of social media use , email list building , and other marketing channels, content marketing is not only applicable to blogs. Since email subscribers are 15 times more likely to buy from us than social media followers , building a valuable email list is worth including in our bigger content marketing strategy.

Examples 91

Examples Content Marketing Content Case Studies 91

Hubspot

FEBRUARY 1, 2021

If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Outgrow

APRIL 15, 2020

Strategy – Social Media Mention. Why Do Social Media Mentions Work? Why Do Social Media Mentions Work? Social media is a game of word-of-mouth influence. Now, there are a lot of fashion bloggers and aspirants who would love to do this. E-commerce List Building Examples That Work Effectively. 4 Forever 21.

Examples 52

Examples Effectiveness Ad Building Paid Search Agency 52

Convince & Convert

JULY 17, 2015

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Once a big-time marketer who did plenty of his own blogger outreach , now James is an influential blogger himself.

Blogger 147

Blogger Planning Outreach Press 147

MLT Creative

OCTOBER 14, 2011

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. I suggest acting like a journalist and seek out more content from others within your company. Include more of your channel partners, customers and industry influencers in your process. Late to the Social Media Dance?

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

Marketing Insider Group

MARCH 29, 2011

But there are still plenty of people who haven’t taken the leap yet into this popular social channel. I suggest people seek out their company’s policy on social media and make sure they are adhering to it. Find the most influential bloggers. How to Tweet? Who to follow on Twitter? How to get started? Not only that.

Twitter 100

Twitter Ideal Customer Profiles Profiling CAN-SPAM 100