Unbounce

NOVEMBER 18, 2021

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). In need of some expert advice to get you through your daily tasks? Heartwarming, right?

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Webbiquity

JUNE 15, 2021

Lead magnets should live up to the promise embedded in their name—acting as magnets for potential leads to come to your business. Hosting a giveaway on Facebook or Instagram is a great way to encourage your followers to engage with your brand. What makes a good lead magnet? The best lead magnets have six features in common.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Create Value for Your Audience When it comes to a blog readership, it’s important to understand the value you provide your audience.

Cross-Selling 159

Cross-Selling Budget Programs RSS Ad Frequency 159

Contently

MARCH 1, 2022

In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years. Facebook recently released a list of its top 20 most-viewed posts. Highsnobiety is a leading streetwear blog and media brand headquartered in Berlin.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

ClearVoice

NOVEMBER 16, 2022

The site is an audience research platform that also features blog posts written by Rand himself. Brian Dean is another SEO expert and content marketing influencer who invests a generous chunk of his personal time in creating value-packed blog posts. Sometimes, you even learn how successful marketers spend their free time. Rand Fishkin.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Marketing Insider Group

FEBRUARY 23, 2021

Case studies act as social proof – giving prospects the peace of mind they need before deciding to work with or buy from you. They’ll also gain valuable and memorable insights into your business strategies. Quick Takeaways. Your target audience should see themselves as the protagonist (hero) in your stories. Source: Gartner.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. It also connects to Google AdWords, Facebook Ads, and Twitter Ads, as well as several popular ecommerce platforms, so that data can be integrated into the analysis as well. But while GA is wildly popular (and free), it definitely has its limitations.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Hubspot

APRIL 28, 2017

Just like last month, Facebook and Instagram continued to compete with Snap Inc. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. Source: Facebook. With almost no mention of Facebook Instant Articles, publishers, or Pages, it's clear that Facebook is doubling down on high-tech visual content.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

Optinmonster

OCTOBER 31, 2023

In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. ” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

Navigate the Channel

JANUARY 8, 2024

Here’s a quick refresher on the difference between the two: “The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results,” according to Backlinko. “On If customers aren’t engaged, they won’t act.” Indoor studio shot isolated on beige background Why?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Parse.ly

APRIL 20, 2023

In this blog, we cover three things—why we think this update is exciting, how to set it up, and, if you are unfamiliar with Goals and Campaigns, a quick primer on those features. These Goals can include things like “increase conversions from email,” “increase traffic from search,” or even simple Page View goals. Why is this exciting?

Features 52

Features Campaigns Advertising Mediums Paid Search Agency 52

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Basically, we feel compelled to act if a situation is urgent. Then, visit our gallery for some neat exit intent popup examples you can copy. That’s it!

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. It tracks metrics like bounce rates, page views, and traffic sources, but it offers robust capabilities beyond basic metrics.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Webbiquity

OCTOBER 9, 2018

Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. Later, they see an ad like the one at right on Facebook. Compliment a piece of content published by the prospect. Personalize the call-to-action (CTA) based on prospect’s buyer persona.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Anyword

OCTOBER 4, 2021

Start with blogs. You probably already tell your clients about how blogs are beneficial. However, the most common issue that agencies face when starting with blogging is determining what they want to focus on and how to get started. Blogging is about helping your clients in solving their problems. Facebook Ads.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Marketing Insider Group

MAY 11, 2020

It involves brands acting more like publishers and creating content on a destination you own (your website) that attracts visitors. These random acts of content do not support strategic goals and often produce little in the form of business results. And why do I need it now? Because it’s a tool they can use for growth.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? If they’re interested, she offers or suggests another blog piece going into more detail about that one tip. This approach has resulted in a 16% increase in blog traffic month over month. How do you amplify its reach? Advertise your best content.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

illumin

SEPTEMBER 25, 2023

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. The early 2000s also saw the birth of Facebook in 2004 (originally launched as Thefacebook). This can be through ads or sponsored posts.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. ” Although social media comments appear to be isolated conversations among individuals, they act as word-of-mouth advertising. Here’s the short, direct answer: nothing.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Marketing Insider Group

MAY 13, 2021

Whenever they see your blog posts or social media posts, they will be able to tell it’s your post without even seeing your name. Think about the most popular accounts on Instagram and Facebook. See what their personal brands look like and how they act online and in person. Gain Recognition. Grow Your Following.

Personalization 302

Personalization Brand Identity Branding Custom Publishing 302

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

I’ve been thinking about that anecdote a lot recently following the revelations about how Cambridge Analytica accessed and deployed Facebook data to impact the U.S. There’s been a lot of discussion about how much Mark Zuckerberg knew and whether Facebook should have done more to prevent or stop the data theft. Data Targeting.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Hubspot

OCTOBER 28, 2020

and there, and blog analytics hanging out in an entirely different place. We wrote a blog post to guide you through the process of selecting the perfect marketing analytics solution for your needs. How many "likes" do you generally get on an individual Facebook post? Establish data benchmarks.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. The idea of gaining customers sounds pretty straightforward. Here’s a quick overview of each: Exposure.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Marketing is the act of reaching out to a target audience in an attempt to sell products or services. 3 – Blog Posts.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Content Standard

JUNE 25, 2015

Facebook announced on their business blog this past week that they will be rolling out a new “place tips” tool that seeks to augment users’ Facebook experience based on location. This optional Facebook marketing feature is a cross between user a experience improvement and a business page tool.

Facebook 40

Facebook Tools Aggregators Tagging 40

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. In this blog, we’ll make dynamic UTM parameters easy to understand. Is it from Google, Facebook, a particular website, or another source?

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Regulations such as the CAN-SPAM Act in the U.S. The answer is easy if you take it logically, with these best practices. Make a new plan, Stan What is an email list? You can even use AI to help you automate it.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Towards the end, we have paid social acting as both a promoter and also a closer. Finally, at the end sits paid search and all of our SEO efforts.”.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Valasys

APRIL 11, 2023

Making an Announcement Announce the relaunch on your blog. A blog post is a great way to announce because it allows you to tell readers about any upcoming changes and why they should care about them. This process presents a unique opportunity to gain significant visibility and improve brand image.

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

Convince & Convert

OCTOBER 30, 2014

You just hit hit publish on that great new blog post. When people ask this question, what they mean is, does sharing a web page in your social media sites such as Facebook, Twitter, Google Plus, Pinterest, etc., What a great feeling! Being the savvy content marketer you are, you now set out to to bring an audience to that post.

SEO 167

SEO Correlation PageRank Social Media 167