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It’s time to turbocharge our path to email innovation

Martech

It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. Also, called the “best of breed” model, you choose each vendor individually and then focus on integrating all your platforms. The answer is, sadly, not much.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. The state of the blogger outreach union ten years on.

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How to Guide Your Ideal Buyers Through Their B2B Buyer’s Journey

SalesIntel

Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts. Your ICP represents your best-fit customers. The B2B buyer experience is more complex and time-consuming than that of B2C.

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How to create an “Add to Calendar” link for your emails

Litmus

We’ll walk you through which calendars you should care about, creating the actual calendar files and links, and coding these files and links into your event email for the best email subscriber experience. And it acts as a reminder as to why the event is in their calendar. Table of Contents. Step 1: Choose which calendars to target.

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2020 Local SEO Success: How to Feed, Fight, and Flip Google

Moz

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. Image credit: Mcapdevila. How do you do this?

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Four trends to watch in marketing, technology and changing customer behavior

ClickZ

In 2020, creating campaigns from design through engagement with empathy—taking into account gender, race, class, ability, and other forms of diversity—means more than box-ticking for legal, moral, or ethical reasons. Customer Experience has dominated digital strategy and product design for years. Studies from voicebot.ai

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The Anatomy of a Lead: Why Web Forms are Big Business

Zoominfo

” Watch a recap of Henry’s presentation here , and read on to see how to move through the full lifecycle of a lead using our unparalleled go-to-market platform. This means that your marketing team can run tests to determine which web form fields work best without losing important prospect information.