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5 Black Friday trends marketers can act on this holiday season

Martech

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. For instance, Amazon Prime Big Deal Days drove sales in October. How are holiday shoppers processing this change in the calendar?

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Email Sender Name Best Practices for Marketing

Act-On

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). Here’s how to make sure you’re following the best practices for email sender names and addresses. Including the brand name is always a best practice.

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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

Act-On

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. As a result, they research how to best align content with a buyer’s journey.

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How to Understand and Act On Your A/B Test Results

The Daily Egg

In case you missed the first three, here’s a recap: A Beginner’s Guide to A/B Testing with Crazy Egg A/B Testing: How and Where to Start Best Practices and Pro Tips for Using an A/B Testing Tool Now it’s time to move onto the final chapter: […].

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. As a B2B marketer, lead generation is likely your Job One. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!). Success tips for improving the effectiveness of your engagement channels.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. The DPO must act on your written request. First, here’s a summary of all the key provisions of these laws: Key Provisions.

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12 Best Transactional Email Examples

SendX

They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password. We've created a list of the 12 best transactional email examples to help you provide your customers with an exceptional experience. Then you're already familiar with transactional emails.

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