Salesforce Marketing Cloud

DECEMBER 12, 2023

. “The best leaders prioritize values that center around their customers, and they consistently communicate and act from that customer-obsessed foundation, empowering all employees to do the same.” That work lowers costs; it’s long been known that long-term, loyal customers cost less to retain than new ones cost to find.

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Zoominfo

SEPTEMBER 5, 2023

Predict Future Sales Trends By incorporating accurate firmographic data — industry, company size, location, and revenue — with relevant signals that reflect up-to-date buyer behavior, data teams are able to build AI models that can better predict future sales trends.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

SocialPilot

JANUARY 26, 2024

As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Over the last decade, MarTech has evolved to keep up with changing consumer behaviors and the development of new media channels. Understand Automation Is the Future of Work. Measure performance more accurately.

Act-On 71

Act-On Marketing AI Trends Work Management 71

ClearVoice

MARCH 14, 2024

Some examples of power words include ‘revolting,’ ‘powerful,’ and ‘danger.’ Graphics work as a breather of sorts. For example, you could announce a new product launch through your email newsletter, share the product’s features in-depth in your blog post, and promote it via social media platforms.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Salesforce Marketing Cloud

JANUARY 4, 2024

The way these messages are sent out, or “dripped,” is usually tailored to match the behavior or status of its target recipients. When you tailor messages based on customer behavior, you can more easily segment your audiences. For example, your ongoing emails can take advantage of when a prospect abandons a web page.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

ClickZ

JUNE 15, 2020

Example #1: AI-powered account-based marketing platforms. Example #2: Predictive analytics in the context of marketing. For example, Terminus, another top tier ABM platform, announced the addition of machine-learning and predictive analytics capabilities this past October.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Salesforce Marketing Cloud

JANUARY 29, 2024

With access to email addresses, you can segment your audiences and create personalized experiences that make your prospects feel special. With it, information like shopping preferences, demographics, and browsing behaviors are all at your fingertips. The better the first-party data, the better you can define your audience segments.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

ANNUITAS

OCTOBER 31, 2023

Examples include saving time on administrative activities within your marketing automation platform (MAP) or customer relationship management (CRM) system, or shortening the time it takes for a sales or customer success team member to gather talking points to support an upcoming customer conversation. “The Biggest Thing Missing from AI?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Outgrow

JANUARY 22, 2023

10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales Did you know? What is lead nurturing and what are some tried and tested ideas that would work for you – this is what we are going to cover in this blog. Some content types that work the best are blogs, ebooks, quizzes , giveaways , polls , etc.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Scoop.it

NOVEMBER 2, 2023

Or, in simpler terms, you have to understand your consumer’s behavior. Here, we’ll show how consumer behavior shapes digital marketing and how you can leverage it to create the most impactful campaign and strategies from day one. If you disagree, then this article is for you.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Salesforce Marketing Cloud

APRIL 4, 2024

It can also help you segment your audience in several ways, including demographic, psychographic, product/service usage, purchase habits, and overall satisfaction. This segmentation can help you personalize customer experience to meet the specific needs and expectations of different customer segments to improve loyalty and retention.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

SmartBug Media

APRIL 26, 2023

Additionally, it has pre-built segments that make it easier to personalize parts of your message, including the subject line, for a specific group of customers based on their behavior and interests. For customers who have abandoned their cart: "Don't miss out on Memorial Day savings—come back and complete your purchase!"

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Contently

JANUARY 24, 2023

If the last few years have taught us anything, it’s that consumer behaviors can change fast. As you plan the year, keep these five consumer behavior trends in mind. They must work together. The NBA, for example, uses its TikTok channel for short, funny videos and memes, while Instagram gets news and game highlights.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Binary Demand

FEBRUARY 26, 2024

Traditional demand generation methods and strategies no longer work. Businesses now use AI to improve B2B demand generation campaigns , from understanding how customers act to predicting future trends. A prime example is the Amazon website. Even everyday tasks get an AI makeover. It utilizes AI to forecast product demand.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples. What is AI Marketing?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Marketing Insider Group

AUGUST 12, 2020

Social media works best when you’re, um, social. These characteristics might be demographic ones, online behavior, interests, social media likes, and other commonalities. For example, let’s say that you manufacture nail polish. We’ll call this audience segment “High-End Heather.”. Find Your Tribe(s). You get the picture.

Social Media 333

Social Media Top of Funnel Social Marketing Marketing & Strategy 333

Act-On

DECEMBER 7, 2023

Your team uses tricky workarounds to bypass processes that aren’t working. A straightforward interface, for example, might include things like: Drag-and-drop editors that allow marketers to create customized content without the need for extensive tech skills. It’s difficult to use. Sound familiar? Yep, it’s time to switch.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Martech

SEPTEMBER 26, 2023

Under budget pressure In the current economic environment, there’s pressure to cut martech spending in the belief that this will increase ROI — for example, postponing investment in a new tool or canceling some high-cost subscriptions. “It The other way people breathe life into the stack, of course, is by making it work right,” he continued.

API 118

API Conference Budget Programs Paid Search Agency 118

Marketing Insider Group

FEBRUARY 22, 2023

But the main reason why most companies use content marketing is because it works. Analyze audience behavior Data matters! For example, look at FreshBooks. What to Consider Before You Start Mapping Buyer Journeys You’ll need to do some prep work before mapping. For example, being role-specific might be helpful.

Top of Funnel 268

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 268

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment.

Buyer Intent 102

Buyer Intent Intent Data Intent Demand Generation 102

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Content personalization AI personalizes content based on customer behavior, preferences and demographics. Why this surge?

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118

SendX

MARCH 18, 2021

Website experience survey Your website works like an all-in-one business’ storefront, salesperson, and customer support representative. You have heard it before: “ the customer is always right. Cliché as it may sound, it’s true. All you have to do is collect this information. But how do you do it?

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

ClickZ

JANUARY 22, 2020

Key Features: Sales Enablement features that allows sales and marketing teams to work together to gain new clients and garner more revenue. Collects aggregate profile and behavior data to manage and score leads without involving IT. Dynamic email content depending upon customer behavioral analysis, interests, social data, etc.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 143

FunnelEnvy

MARCH 18, 2024

Think about the Greek gods, for example. Believe it or not, a B2B buyer persona serves a similar function for businesses – it is a semi-fictional representation of your ideal customer, encompassing their demographics, behaviors, needs, and goals to paint a vivid picture of the individuals you’re trying to reach.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Webbiquity

OCTOBER 9, 2018

Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. These insights can be as simple as human wants/needs, geolocation, and basic demographic information, to more specific insights such as buying intent and even behavioral patterns. Image credit: Sleeknote.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Follow an AI strategy playbook that helps you build a trustworthy foundation: for example, deciding on an approach, readying your technology, and enabling your people. has an AI product owner and change agent who works with the tech competency center “hub” to find new uses for AI, deliver the technology, and ensure employee adoption.

Marketing AI 133

Marketing AI Generation Enterprise Management Lead Ranking 133

Zoominfo

AUGUST 2, 2020

Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. It highlights behavior-based activity such as lead sources, social media engagement, form fills, and time spent on a website. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Vision Edge Marketing

JANUARY 24, 2019

With so much of today’s data related to customer and market behavior, Marketing organizations are in an excellent position to lead the charge for creating a data-to-insights culture. This is hard work with a solid pay-off. Data-driven organizations are able to: Act and react in a more agile manner.

Paid Search Agency 185

Paid Search Agency Work Management Lead Ranking Marketing Management 185

Madison Logic

MARCH 6, 2024

But tight budgets, limited resources, and longer, more complex sales cycles require you to work more efficiently. Benefits of a Strong Target Account List Target account lists set the stage for ABM efforts—after all, ABM is inherently about delivering a personalized approach based on buyer behaviors and engagement.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Binary Demand

FEBRUARY 15, 2024

The availability of B2B data solutions empowers companies to divide their customer pool into segments, tailor their communications, and fine-tune their marketing endeavors to connect with potential clients using the appropriate message when it’s most effective.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Sana Commerce

FEBRUARY 21, 2023

Simply put, personalized marketing uses customer interests and behavior to personalize the buying journey from start to finish. The content delivered is segment-specific and depends on who your client is, where they work, their position, their intentions and preferences. Does personalized marketing really work in B2B e-commerce?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Sprout Social

FEBRUARY 19, 2024

Take for example, Sprout’s AI-driven Social Media Listening solution. For instance, intelligent automation can be used in multi-step email campaigns, like a promotional campaign where each step can be automated based on the recipient’s behavior. Thus, making you time-efficient while enabling campaign management at scale.

Marketing AI 103

Marketing AI Work Management Automation Marketing Management 103

Marketing Insider Group

AUGUST 5, 2020

In fact, the earliest examples of automation can be traced back over 2,000 years when the Chinese developed trip hammers powered by flowing water. Technology like AI and machine learning can gather, segment, and analyze data also instantaneously and turn those numbers into actionable strategies that influence consumer behavior.

Enterprise Management 354

Enterprise Management Automation Work Management Marketing Management 354

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. Examples of artificial intelligence in marketing. For example, when your goal is to understand your customers’ needs and match them to appropriate products or services, this is where AI shines.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Leave behind: Relying Exclusively on Demographic Segmentation. Adopt in 2020: Integrating Behavioral Segmentation. Smart Company illustrates why this approach doesn’t work by contrasting the demographic profiles of England’s Prince Charles and rock star Ozzy Osbourne. It’s ok, sometimes we hurt, too. CONTENT STRATEGY.

Marketing AI 174

Marketing AI Marketing & Strategy Marketing Strategy Peer-to-peer 174

ClearVoice

JULY 7, 2023

In the digital landscape, we have more tools than ever to understand user and buyer behavior. Understanding Audience Segmentation Audience segmentation is the process of identifying subgroups within your target audience. According to campaign monitor, segmented email marketing campaigns increase revenue by 760%.

Optimization 52

Optimization Conversion Rate Segmentation Analysis 52