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markempa
DECEMBER 19, 2016
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). And it worked.”. Linda and her team are taking a different path.
Customer Experience Matrix
FEBRUARY 9, 2012
Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them. That’s not a software problem.
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Adobe Experience Cloud Blog
MARCH 8, 2010
They both brought great insight, sharing how people, process and technology all need to work together to achieve success. annekeseley : @umbertom Parting words: Act. Corporate collaboration with Salesforce.com Chatter. milesaustin : Hierarchies are coming down as well-chatter across the barriers of old. Enterprise links?
Customer Experience Matrix
MARCH 16, 2011
If that sounds familiar, it’s because I recently mentioned similar claims from Net-Results , Act-On Software , and t Marketbright. Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler. Bear in mind that’s a two-part proposition.
Adobe Experience Cloud Blog
MAY 15, 2012
All of this data along with company profiles is accessed in the cloud directly in salesforce.com. Historically, access to data has been a barrier to running real-time analytics and empowering teams to take action. Data.com makes targeting easy by gathering complete information on all our contacts, including broad titles.
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