Customer Experience Matrix

FEBRUARY 9, 2012

New-ish marketing automation vendor NurtureHQ showed me its product recently. Other vendors have asked the same questions and reached the same conclusions. Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. It’s really nice.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Adobe Experience Cloud Blog

MARCH 8, 2010

They both brought great insight, sharing how people, process and technology all need to work together to achieve success. annekeseley : @umbertom Parting words: Act. Deliver results (Vendors and service providers.). Corporate collaboration with Salesforce.com Chatter. Demand results of Sales 2.0 practices and technology.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

Customer Experience Matrix

MARCH 16, 2011

If that sounds familiar, it’s because I recently mentioned similar claims from Net-Results , Act-On Software , and t Marketbright. Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler. Bear in mind that’s a two-part proposition.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Adobe Experience Cloud Blog

MAY 15, 2012

All of this data along with company profiles is accessed in the cloud directly in salesforce.com. Historically, access to data has been a barrier to running real-time analytics and empowering teams to take action. They used Data.com to connect the dots to the right vendors and improve sales and marketing effectiveness.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48