Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. Here’s how to adjust your strategy to be successful.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Litmus

FEBRUARY 21, 2022

Dramatic shifts in consumer behavior (and life in general) over the past few years has brought about new marketing trends and expedited the evolution of digital marketing efforts. We invited some top marketing executives to discuss the marketing trends they think deserve marketers’ attention, and how to get the most out of them this year.

Planning 91

Planning Webinar Metrics Trends Paid Search Agency 91

Tomorrow People

NOVEMBER 25, 2021

The most valuable sources of VoC data for B2B marketers. Traditionally, VoC programmes have long been recognised as a B2C affair because of the wealth of consumer data that B2C firms typically have access to. However, B2B companies shouldn’t neglect what customers say about their brand either.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. B2B falls flat on forming status among social platforms. Accordingly, B2B brands and trades can practice marketing straight from their respective social media accounts.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

PureB2B

MARCH 31, 2022

There’s been a seismic shift in the B2B tech buyer journey. As customers continue to evolve the B2B sales journey, it’s critical that tech vendors remain adaptable in their processes, addressing the distinct needs and preferences of potential buyers rather than following a more traditional path toward purchase. Modern B2B Sales Model.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Metadata

SEPTEMBER 20, 2023

The top row of this graphic represents the old-school B2B marketing strategy: Generate as many leads as possible. For better or worse, this was standard practice for B2B marketers for decades, and for most of that time, people accepted forms as the price they had to pay for something valuable, like an ebook, demo, or another offer type.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

NuSpark Consulting

JULY 13, 2016

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

SnapApp

AUGUST 29, 2018

In the world of B2B marketing , it’s easy to follow the leader. If you really want to stand out to your B2B prospects , you have to be willing to experiment with new, out-of-the-box marketing ideas that get your brand noticed. So often B2B marketers are focused on the next big tactic or trend. Redefine your brand voice.

B2B Marketing 114

B2B Marketing Marketing Budget B2B Top of Funnel 114

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. In fact, influencers are just as — if not more important for B2B companies than B2C. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach.

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Oktopost

MARCH 5, 2019

It can piggyback on hot trends – remember the Pokemon Go craze? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. B2C is rife with great examples of real time marketing. Sounds complex?!

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. B2B Marketing.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Marketing Insider Group

MAY 11, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. It involves brands acting more like publishers and creating content on a destination you own (your website) that attracts visitors. And why do I need it now? Because it’s a tool they can use for growth.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Augmented Reality For B2B Marketing in 2011?

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Only B2B

DECEMBER 27, 2017

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process. Go tell your boss the right way!

Ad Frequency 102

Ad Frequency Lead Generation Lead Scoring Lead Ranking 102

Content Standard

APRIL 26, 2019

. “Social media still provides an essential chance to connect to customers and serve them, but most companies are missing the opportunity due to an outdated focus on ‘me-centric posts,’ random acts of content, and misguided attempts to manufacture engagement,” he continues.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Valasys

DECEMBER 19, 2019

Content marketing has been the steering wheel, constantly brewing the B2B dominion. As the big data & Internet of Things (IOTs) have taken over the B2B world, B2B content marketing has become more important than ever. B2B content marketing is an invisible tool in the marketing arsenal of B2B brands.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Parse.ly

MARCH 2, 2022

There were five key trends that stood out to us: . That’s an overarching trend we saw throughout this survey. With that in mind, we launched a detailed survey to marketers around the world. More than 800 responded, and we published the results in our Content Matters 2022 Report. Seven in ten don’t have revenue goals tied to content.

Paid Content 59

Paid Content Content Marketing Planning Paid Search Agency 59

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. As we sit in early 2021 many B2B marketing events and conferences have yet to announce dates, and with good reason. Best B2B Marketing Conferences in 2021. 2020: Looking Back & What Lies Ahead.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

ClearVoice

DECEMBER 8, 2020

” Although social media comments appear to be isolated conversations among individuals, they act as word-of-mouth advertising. The influencer marketing trend is phasing out. Some of them are spot-on accurate, while others may put your brand at risk for violating platform policies. Here’s the short, direct answer: nothing.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

SnapApp

AUGUST 29, 2018

In the world of B2B marketing , it’s easy to follow the leader. If you really want to stand out to your B2B prospects , you have to be willing to experiment with new, out-of-the-box marketing ideas that get your brand noticed. So often B2B marketers are focused on the next big tactic or trend. Redefine your brand voice.

B2B Marketing 48

B2B Marketing Marketing Budget B2B Top of Funnel 48

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. It used to be so easy.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Outgrow

JANUARY 31, 2023

Emerging trends in fintech About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit.

Marketing AI 52

Marketing AI Brand Identity Branding Work Management 52

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. This all means the B2B sales cycle is often very lengthy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. This all means the B2B sales cycle is often very lengthy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. There is no reason yours shouldn’t.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

EveryoneSocial

AUGUST 10, 2020

With the rise of social media and people who’ve built a following, many organizations (especially in B2C) look to activating these influential people to drive brand awareness and sales. While the employee influencer may have a stronger appeal for B2B, more B2C companies are catching on to their value as well.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Peer-to-peer Network Marketing 69

Marketing Insider Group

JUNE 7, 2010

The session will be moderated by David Rosen, Chief of B2B Social Media at Makovsky + Company. We will be discussing what the PRSA is calling “ The Forbidden Dance: B2B and Social Media ”. And the cost of not acting must be made plain. This is an area of opportunity for B2B companies and needs to be managed very carefully.

Social Media 100

Social Media Media B2B Customer Satisfaction 100

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

Marketing Budget 304

Marketing Budget B2B Marketing B2B Planning 304

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do? The web did not replace either.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Sana Commerce

MAY 19, 2022

We recently sat with Maciej Zawadzinski , CEO of Piwik PRO , and Wouter van Weelderen , Chief Services Officer at Sana Commerce on The B2B e-commerce talk podcast. Social media analytics give you information about how customers interact with you on social platforms like Instagram, Twitter, Facebook and LinkedIn. Social media analytics.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

PureB2B

OCTOBER 24, 2017

For example, if you’re a B2B organization, you’ll probably want to take advantage of LinkedIn, since it’s the most effective platform for B2B lead generation. It pays to know what your audience is talking about, so you can tap into any trending topics to maximize your chances of engagement.

Effectiveness 62

Effectiveness Cold Calling Social Media Eye-Tracking 62

KoMarketing Associates

DECEMBER 19, 2013

This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Ryan Young (Content Marketing Strategist). What is Content?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Social Media.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363