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How to Deliver a Great B2B Sales Experience

Webbiquity

Crafting an impeccable B2B sales journey isn’t straightforward. Offering a stellar B2B sales experience comes with its own share of challenges in 2023. As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. What is B2B Sales Experience?

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Data Decay & Your B2B Database

Zoominfo

Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Data Decay Could Ruin Your B2B Database. Did you know that 50% of B2B businesses are not confident in the quality of their data? Did you know that 50% of B2B businesses are not confident in the quality of their data?

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Five Advanced Strategies for Improving Your B2B Website SEO

Webbiquity

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. That makes SEO one of the top areas of investment for B2B marketing teams. Image credit: Andrea Piacquadio on Pexels. Target decision makers.

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The false allure of B2B intent data

Martech

Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea. The signals and surges become the dopamine metric hit that B2B marketing loves. Of course, neither of these is in great supply in this environment. It may only shine more light on it.

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Contact vs. Company Intent Signal Data

Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

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11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

Qualtrics Image Source: Qualtrics Qualtrics is an experience management platform that allows businesses to collect, analyze, and act on customer feedback and data. With Figma, B2B marketers can create wireframes, prototypes, and other design elements that illustrate the customer journey.

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How to craft killer CTAs that convert B2B prospects

Martech

This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples. While I can’t guarantee you overnight success, I promise you’ll walk away inspired and armed with powerful tactics to take your B2B outreach to the next level. Shows value without feeling like a sales pitch.

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10 Sales Leaders Share their Strategies for Writing Winning Proposals

This balancing act is crucial. PandaDoc asked 10 high-profile B2B sales leaders from companies like G2 Crowd and Sales Hacker how to get it right. To wield them properly, you must approach writing sales proposals as both an art and a science. You don't want to get it wrong.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!). You don't want to miss out on this amazing webinar!