B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing.

Content 100

Content PR Social Media Ethics 100

B2B Memes

JUNE 2, 2010

But though Legrand’s argument makes perfect sense to me, I wonder if it’s a realistic prescription for most current B2B journalists. The challenge now is not understanding it, but acting on it. A thoughtful article on MediaShift today by Roland Legrand makes a compelling case for journalists learning programming.

Training 100

Training Advertising Mediums Webinar Metrics Customer Surveys 100

B2B Memes

MARCH 8, 2010

In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. Until traditional B2B publishers accept and adapt to this reality, they will remain stuck in the past. CJR: Huge culture gap between print and online. Reality, of course, is brutally different.

Media 100

Media Training Work Management Customer Surveys 100

B2B Memes

JUNE 28, 2010

In a comment today on a recent B2B Memes blog post, “ Content Marketing’s PR Problem ,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism. As Miles puts it, “the art to great content marketing must then be, through the very act of providing neutral, targeted content.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

JUNE 24, 2010

Do you stop thinking like a freelancer and start acting like an employee? Seth Godin’s challenge to the employed is not to realize that you work for yourself—which you should know by now—but to start acting like it. Now, though, you’ve had a tempting job offer you’d be crazy not to take, so you do.

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B2B Memes

SEPTEMBER 4, 2012

In each case, the acts are indefensible. His aim, I take it, was not to defend dishonest marketing, but to warn us against mob instincts: “All of you pointing your fingers and proclaiming your piety? Get back to working on your books, not judging your peers.”.

Ethics 100

Ethics Peer-to-peer Act-On Intent 100

B2B Memes

SEPTEMBER 4, 2012

In each case, the acts are indefensible. His aim, I take it, was not to defend dishonest marketing, but to warn us against mob instincts: “All of you pointing your fingers and proclaiming your piety? Get back to working on your books, not judging your peers.”.

Ethics 100

Ethics Peer-to-peer Act-On Intent 100

B2B Memes

FEBRUARY 27, 2012

The technology simply reminds us that the act of “consuming” content—a bad metaphor really—can be in fact be creative. Think, for instance, of how turntables, which might seem pure consumption devices, become creative tools in the hands of hip hop DJs. If we understand this, we will be better consumers and creators of content alike.

Creativity 100

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B2B Memes

OCTOBER 8, 2011

Not until Steve’s second act at Apple and the introduction of the iMac would I begin my transformation into a full-blown Apple fanboy. Yet we must have crossed paths at some point in his short career at Reed (he dropped out after six months, but crashed in spare dorm rooms and audited classes for the next year and a half).

Class 100

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B2B Memes

MAY 31, 2013

No matter how profoundly you understand and believe in the digital-first outlook, acting on those beliefs is highly challenging when the structures you work in are founded on the principles of print. It is a question I will be thinking and writing about in coming days here on B2B Memes. “‘I am Lazarus, come from the dead.

Fulfillment 100

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B2B Memes

APRIL 5, 2011

That is, rather like aggregation , reporting can be defined as “the act of collecting information from multiple sources for inclusion within a news report.”. That is, rather like aggregation , reporting can be defined as “the act of collecting information from multiple sources for inclusion within a news report.”. But (as J.

Aggregators 100

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B2B Memes

NOVEMBER 12, 2010

Editorial , by contrast, suggests active involvement in content, a filtering of it through a careful act of judgment. But one word that rarely shows up in such lists is editorial. That’s a pity. Not that I object to content. To my ear, at least, it suggests an undifferentiated mass extruded by machinery. Where there’s content, there must be.

Content Marketing 100

Content Marketing Ethics Eloqua Content 100