Customer Experience Matrix

AUGUST 2, 2011

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. The interesting question is why Act-On made the purchase. I discussed this last Thursday with Act-On CEO Raghu Raghaven.

Act-On 120

Act-On Enterprise Management Work Management Marketing Automation Services 120

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. So why can’t the same be said about most B2B organisations? So why can’t the same be said about most B2B organisations? Why is storytelling important for B2B companies? Storytelling brings many benefits to your B2B organisation.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Marketing Insider Group

MAY 31, 2023

Qualtrics Image Source: Qualtrics Qualtrics is an experience management platform that allows businesses to collect, analyze, and act on customer feedback and data. With Figma, B2B marketers can create wireframes, prototypes, and other design elements that illustrate the customer journey.

Enterprise Management 260

Enterprise Management B2B Marketing Tools Marketing Management 260

KoMarketing Associates

JUNE 17, 2022

For B2B brands, a strong social media presence is crucial to long-term growth. Now that you know how to calculate social engagement, let’s talk about improving it—which can be challenging, especially for B2B brands. . When it comes to social media, B2C and B2B are in different ballparks. What is social media engagement?

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

Only B2B

APRIL 17, 2024

Understanding Appointment Setting Services Investing in an B2B appointment settting services means mastering your calendar like a pro. The 5 Benefits of B2B Appointment Setting B2B appointment setting tackles these challenges head-on, offering a range of benefits to optimize your sales funnel: 1.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. So why can’t the same be said about most B2B organisations? So why can’t the same be said about most B2B organisations? Storytelling brings many benefits to your B2B organisation. Most marketers follow a three-act structure.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Visitor Queue

JULY 5, 2021

A close competitor of Hubspot is Act-On. The post Act-On vs Hubspot: Which one is right for your business? But, there are tons of other tools out there that offer similar services. Both of these tools offer dozens of services. From email marketing and sales […]. appeared first on Visitor Queue Blog | Identify Website Traffic.

Act-On 59

Act-On Hubspot Business Traffic 59

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

AUGUST 31, 2021

Millennials are changing the B2B tech market. Tech buyers really hate B2B marketing tactics. Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. The B2B Marketer-Buyer Disconnect. ” How to Sell to Millennial B2B Tech Buyers. Be positive.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Content creation is the cornerstone of a successful inbound marketing strategy. Taking Your Content Further.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Martech

MARCH 18, 2024

Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea. The signals and surges become the dopamine metric hit that B2B marketing loves. Of course, neither of these is in great supply in this environment. It may only shine more light on it.

Intent Data 96

Intent Data Intent B2B Peer-to-peer 96

Webbiquity

OCTOBER 13, 2020

2020 has been an “interesting” year for for B2B marketers and buyers alike, to say the least. Here are six of the most important findings about buying trends and plans for B2B marketers. B2B tech budget priorities are shifting. How have plans changed since the third quarter ?

Buy 266

Buy Research Work Management Trends 266

Martech

FEBRUARY 20, 2024

This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples. While I can’t guarantee you overnight success, I promise you’ll walk away inspired and armed with powerful tactics to take your B2B outreach to the next level. Shows value without feeling like a sales pitch.

Urgency Marketing 97

Urgency Marketing B2B Allocation CAN-SPAM 97

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Customer Experience Matrix

AUGUST 23, 2012

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. Today I’ll present the third and (mercifully?)

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Social media also provides access to a key demographic for B2B businesses, the decision-makers.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Top Rank Marketing

JULY 3, 2023

Independence Day is a classic that has stood the test of time, but it also has a few enduring lessons for B2B marketers. Let’s take a look at three things you can learn from Independence Day to elevate your B2B marketing practice. When an expert tells you to act, you should act.

B2B Marketing 73

B2B Marketing B2B Act-On Internet Marketing 73

Webbiquity

JUNE 29, 2021

Automation can play a powerful role in driving your B2B brand forward. But while automation makes for an excellent upgrade to your everyday tasks like inventory management, its role can be much more impactful in B2B brand success. B2B sales don’t happen overnight. Guest post by Natasha Lane.

Marketing Automation Services 324

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 324

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. Our respondents also told us that, among the brands that had the most success with their B2B influencer marketing campaigns, 70% outsourced their entire program to a B2B influencer marketing agency.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? Types of B2B Data Providers.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be.

Email Marketing 118

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 118

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Messaging Guides: Collate vital information to ensure teams are well-informed and can act swiftly. Translation Strategy: With many businesses being U.S.-centric,

ROI 115

ROI B2B Work Management Guidelines 115

Zoominfo

JANUARY 12, 2023

The UK General Data Protection Regulation (UK GDPR) The Data Protection Act 2018 (DPA18) The Privacy and Electronic Communication Regulations 2003 (PECR) Because non-compliance penalties can be costly , it’s important to become familiar with the components of each law and what they mean for your business.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. Lead scoring examples For example, at Act-On, we sell marketing automation software to SMBs and enterprise organizations.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Top Rank Marketing

APRIL 10, 2024

In B2B marketing, this proof is even more important — and harder to quantify. This guide features 20 of the most common B2B KPIs. 20 B2B marketing KPI examples We’ve grouped these metrics by category to make them easier to browse. Marketers of every stripe are feeling the pressure to prove the ROI of their efforts.

Paid Content 92

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 92

Zoominfo

AUGUST 1, 2023

Acting upon increasing amounts of data in a timely way to capitalize on emerging opportunities is difficult to impossible. According to ZoomInfo founder and CEO Henry Schuck, ensuring data accuracy is one of the greatest challenges faced by companies evaluating generative AI technologies. Today, the problem has been reversed.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Engagio

MARCH 20, 2024

Are your B2B advertising campaigns reaching the right people at the right accounts to drive your ROI? It’s important to begin with a foundational truth about B2B advertising: B2B buying is not the same as B2C buying, nor are the tools and technologies built for B2C advertising conducive to your success with B2B advertising.

Advertising Agencies 71

Advertising Agencies Ideal Customer Profiles Account Based Marketing ABM 71

FunnelEnvy

APRIL 1, 2024

All of this will require robust B2B demand gen strategies. This area is where B2B demand generation (demand gen) comes in. What is B2B Demand Gen for SaaS Companies? B2B demand generation focuses on creating brand awareness, driving interest, and generating leads for your SaaS product or service.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

NetLine

APRIL 11, 2024

Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. When we say we have insights into what B2B professionals actually want and need, we mean it.” An Analysis of 6.2 million first-party content registrations. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Marketing Interactions

SEPTEMBER 14, 2021

The content we use to engage B2B buyers must resonate and be relevant. B2B buyers want the information they seek with a minimal expenditure of effort. According to Wikipedia , “A leap of faith , in its most commonly used meaning, is the act of believing in or accepting something outside the boundaries of reason.”

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149