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What is marketing performance management and how can it help you?

Martech

The proliferation of APIs and integrations now enables marketers to pull together data of a wide range of types from myriad sources, applying machine learning and sophisticated algorithms to compare and make sense of the information. Together, these technologies enable marketing performance management (MPM). A consistent user interface.

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. Automation presents a solution to streamline your email processes and achieve scalable results. Engaging prospects through email marketing is essential.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce Marketing Cloud

Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalization. Even better?

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MOPS Rundown: What matters in Marketo and Bizible’s Q4 release

Martech

With only 18% of B2B marketers reporting adoption of AI driven personalization according to “The State of Artificial Intelligence in B2B Marketing” (Demand Metric, 2019), Marketo’s initiative is welcomed. . Adobe has upgraded the Submit Form API endpoint to support Program Member Custom Fields. Predictive Audiences. Why does it matter?

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How to Respect Visitor Privacy When Experimenting. A Look into Convert Experiences, Optimizely, VWO & AB Tasty

Convert

CRO experts practicing experimentation and personalization techniques must be vigilant about maintaining visitor privacy. In fact, according to a CX Trends report , 75% of consumers find most forms of personalization at least somewhat ‘creepy’. And this creepiness can be translated into lost business and damaged reputation.

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What Is CCPA (California Consumer Privacy Act) and What Does It Mean To Marketers?

LiveRamp

In June 2018, California legislators passed the California Consumer Privacy Act (aka CaCPA or CCPA). The California Consumer Privacy Act is the most comprehensive privacy law in the country. Targeted at companies that collect and/or sell personal information, it is designed to give Californians more control over their own data.

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The Anatomy of a Lead: Why Web Forms are Big Business

Zoominfo

” Watch a recap of Henry’s presentation here , and read on to see how to move through the full lifecycle of a lead using our unparalleled go-to-market platform. We do this through an integration with the Google Calendar API, ensuring that follow-up can occur almost immediately.