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Top 10 marketing automation tools every marketer must have

ClickZ

Perfect for: Driving lead management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Provides lead generation. How can marketers free up their time to focus on more important aspects, do you ask?

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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

A marketing automation tool is a software that provides marketers with a platform to automate marketing activities that lead to increased efficiency and effectiveness of marketing campaigns. Known as a leading growth platform, HubSpot gained fame for its inbound marketing campaign offerings. What Is a Marketing Automation Tool?

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B2B Marketing Trends and What They Really Mean

PureB2B

Account-based marketers don’t concern themselves with lead quantity. The Rise of Mobile. Implication: More than half of the world’s web traffic comes from mobile devices , so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Rather, they pursue quality.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. The importance of email marketing is an established fact among marketers and business leaders. Audience segmentation.

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The 19 Best Group Scheduling Tools in 2019

Hubspot

Lead generation, growth, email, etc.). Most group scheduling apps are able to find common times to meet, but some have additional features such as being optimized for mobile functionalities, privacy, speed, and transparency. Smooth out the lead-capture process by asking key client questions before the meeting even happens.

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9 call analytics platforms for marketing teams to consider

Martech

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API.