Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Are we optimizing inbound phone calls as a sales or lead-generating channel? Click here to download!

Enterprise Management 95

Enterprise Management Work Management Marketing Management Analytics 95

Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. tracking within Act-On emails sent through Microsoft Outlook.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Do we have management buy-in?

Work Management 103

Work Management Marketing Management Analytics Tools 103

Zoominfo

MAY 30, 2018

The more customer data you capture, analyze, and act upon, the better you get at creating influential marketing narratives. Today we give you a guide to content marketing and predictive analytics—what this means, how to use predictive analytics, and other important considerations. What is Predictive Content Analytics?

Analytics 167

Analytics Content Lead Ranking Buying Cycle 167

Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Automation helps to streamline key marketing processes such as email strategy,lead generation,and scoring. With the industry growing faster than ever, 2020 promises some exciting marketing technology developments.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Analytics 97

SalesIntel

DECEMBER 8, 2023

The quest to understand and engage potential leads with precision and relevance is a linchpin for success. Enter the realm of data enrichment – a transformative practice redefining how businesses perceive, interact with, and convert B2B leads.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Marketing Insider Group

JUNE 19, 2023

Check SEO Metrics This stage of competitor content analysis requires you to implement capable SEO or analytics tools for data. Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast. Remember that this is a shifting playing field; waiting to act could leave you in the dust.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Content Analytics Activities 97

Aberdeen

DECEMBER 3, 2019

Analytics solutions are innovating rapidly to keep up with the influx. Since AI analytics is a relatively new technology, it can be difficult to discern its true benefits or even the extent to which it deviates from more traditional analytics. Traditional analytics is static. Traditional analytics is static.

Marketing AI 81

Marketing AI Analytics Work Management Marketing Management 81

LeanData

FEBRUARY 9, 2021

Or, rather, flip the funnel upside down and re-label: Identify targeted accounts, acquire leads and engage, and then land and expand across the organization and its buying committee. . Push the old marketing sales funnel aside. Plus, average spending on ABM investments have climbed to over 27 percent of annual marketing budgets.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

Top Rank Marketing

DECEMBER 13, 2023

By bringing in this outsider’s perspective, an agency can unlock a much wider array of potential influencers that will lead you to fruitful partnerships you may never have considered. B2B influencer agencies provide comprehensive reports and analytics, allowing you to track campaign performance and make informed decisions.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Martech

JUNE 2, 2023

Now, we see how generative AI can act as an assistant by generating initial drafts of code and visualizations, which our experts refine into usable materials. For example, Google only officially announced the deprecation of Universal Analytics in 2022, so ChatGPT couldn’t say when this would be. Get MarTech! In your inbox.

Marketing AI 93

Marketing AI Analytics Practices Generation 93

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack. Contents 1.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Vision Edge Marketing

OCTOBER 3, 2023

Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. Data-driven insights act as a map of clues, guiding businesses to deliver personalized experiences designed to achieve customer loyalty and advocacy. [link] Customers are the gold vein for every business.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Martech

APRIL 17, 2024

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). Even so, because it’s part of the Google-verse and its price point (free) can’t be beat, it is still the dominant digital analytics platform. In March of last year, Google automatically migrated all UA properties to GA4.

Marketing Analytics Tools 102

Marketing Analytics Tools Analytics Google Pricing 102

Adobe Experience Cloud Blog

AUGUST 15, 2018

As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming years? Without leads, we have no one to sell to. Climbing the Analytics Maturity Ladder.

Lead Gen 92

Lead Gen Analytics Leads Lead 92

Biznology

MARCH 2, 2021

It is therefore imperative that you create a strategic plan for your business and act on the current e-commerce trends in order to capitalize on every opportunity and future-proof your brand. With all of that in mind, here are the five leading trends that you should use to your advantage in 2021. Capitalizing on omni-channel sales.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Martech

APRIL 15, 2022

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. This is especially important if you are doing deep-dive analytics or predictions on the information. Start with the basics. Source: Know where you are getting your data. See terms.

Analytics 101

Analytics Work Management Marketing Management Click Rate 101

Customer Experience Matrix

MAY 4, 2010

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. People who comment on a Genoo-hosted Web page or subscribe to a Genoo-originated RSS feed can be loaded into the system as contacts and these activities can factor into their lead score.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Only B2B

FEBRUARY 28, 2024

It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. Wondering why people buy? Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Only B2B

SEPTEMBER 21, 2023

In today’s fiercely competitive business landscape, converting leads into loyal customers is the goal. Lead scoring, a critical component of any successful sales and marketing strategy, can be the bridge that guides your leads towards conversion. This is where lead scoring enters the picture.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

Oktopost

APRIL 2, 2021

One reason for LinkedIn’s increasing popularity is that B2B marketers use it for lead generation. Up to 80% of B2B marketers’ social media leads stem from LinkedIn’s excellent search capabilities. To get the most mileage from your LinkedIn marketing, you need to understand LinkedIn analytics.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Prefer video? You can also check out Suzanne’s DEMAND session here.) Suzanne’s been bullish on AI for years though; long before it was a hot topic.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Tony Zambito

JANUARY 21, 2022

The last two decades have seen a rapid rise in multiple forms of analytics and intelligence applications. Gaining insights that inform and can be acted up to achieve growth. . That the acts of processing information and gathering intelligence become the dominant center of strategies related to buyers and customers.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

LeanData

SEPTEMBER 16, 2020

Now is the time to maximize what’s possible from every lead and account. In LeanData’s guide to lead management, we unpack exactly how B2B revenue teams are extracting value from revenue assets, and what great lead management looks like. 1 part lead routing . 1 part account engagement analytics.

Lead Management 98

Lead Management Work Management Lead Scoring Lead Ranking 98

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. InsideView.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Key events are created and reported like previous conversions in Google Analytics.” This will appear as a key event metric in Analytics reports.”

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

ClickDimensions

NOVEMBER 17, 2021

Say you have a form created for requests or generating leads that is accessed by clicking on a link on your website. The form can be a native ClickDimensions form or an external form connected to ClickDimensions that can create and connect to leads and contacts in CRM from submissions. Is it external or internal? Happy Marketing!

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Autoresponders 98