Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

Zoominfo

MAY 30, 2018

The more customer data you capture, analyze, and act upon, the better you get at creating influential marketing narratives. Today we give you a guide to content marketing and predictive analytics—what this means, how to use predictive analytics, and other important considerations. What is Predictive Content Analytics?

Analytics 167

Analytics Content Lead Ranking Buying Cycle 167

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. People are just not doing it, and the reason for this is a lot of the tools that you use for predictive analytics are in the marketing toolbox, but companies haven’t really adopted them.”.

Analytics 125

Analytics Contingency Planning Forecasting Jigsaw 125

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Metadata

JANUARY 22, 2024

What if you could increase your ad conversions by 30% without a ton of extra work? According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. You’d do it in a second, right? Prefer video? But it’s not all bad.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Cost per Lead 52

Martech

MARCH 9, 2022

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons.

Marketing Automation Services 84

Marketing Automation Services Enterprise Management Work Management Marketing Management 84

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Understand Automation Is the Future of Work. Automation helps to streamline key marketing processes such as email strategy,lead generation,and scoring. Let’s circle back to the email example.

Act-On 71

Act-On Marketing AI Trends Work Management 71

SocialPilot

JANUARY 26, 2024

As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started! But how did I create this guide?

Examples 81

Examples ROI Planning Work Management 81

Sprout Social

NOVEMBER 2, 2023

All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. What is customer journey mapping?

CMS Development 99

CMS Development Examples Work Management Touchpoints 99

Martech

APRIL 15, 2022

One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are working. These five steps help ensure that your data provides you with actionable information and enables you to guide your marketing efforts. Start with the basics. Source: Know where you are getting your data.

Analytics 99

Analytics Work Management Marketing Management Click Rate 99

SmartBug Media

JULY 30, 2021

You’ve spent a lot of time and money creating your website, launching content, and even investing in paid advertising to generate leads—but how do you know if it's working? The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. Setting Up Goals and Conversions.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Template 69

Template CMS Development Examples Marketing Proposals 69

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Some examples of power words include ‘revolting,’ ‘powerful,’ and ‘danger.’ Graphics work as a breather of sorts. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Salesforce Marketing Cloud

MAY 19, 2022

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past.

Marketing AI 52

Marketing AI Ad brokers Analytics Paid Search Agency 52

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This comprehensive guide will help you understand the power of social media automation for your business. How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack.

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Act-On

OCTOBER 11, 2023

And the hallmark of a good marketing department is simply that it works. For example, at a company with a traditional, sales-led model, lifecycle marketers will usually fall under the Growth Marketing team. Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. This is just a big-picture overview.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Marketing Insider Group

FEBRUARY 22, 2023

But the main reason why most companies use content marketing is because it works. And they need help. These steps can help you improve your strategy. For example, look at FreshBooks. What to Consider Before You Start Mapping Buyer Journeys You’ll need to do some prep work before mapping. Image: FreshBooks 4.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. In the example below, the page title is “What is marketing automation?”

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Binary Demand

FEBRUARY 26, 2024

Applications range from predictive analytics to automated lead scoring. Traditional demand generation methods and strategies no longer work. Businesses now use AI to improve B2B demand generation campaigns , from understanding how customers act to predicting future trends. A prime example is the Amazon website.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Webbiquity

NOVEMBER 4, 2021

Here’s how important the customer experience is to your operations, the value of acquiring new customers, and examples of strategies you can employ to improve your customer experience and find prospective buyers more effectively. Knowledgeable help. These types of discounts, when offered, encourage people to act quickly.

Acquisitions 261

Acquisitions WOMM Marketing & Strategy Word of Mouth 261

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Some of these — the UI, for example — are based on users’ experience. Q: The first one is, GA4 doesn’t do as much as Universal Analytics. Q: OK, next is that GA4 is only for analytical experts and big businesses. Interview edited for clarity and length.)

Marketing Analytics Tools 120

Marketing Analytics Tools API Analytics Impressions 120

Martech

JANUARY 22, 2024

We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more. Plus, each persona comes loaded with additional instructions and information to help get you going. As it turned out, you did get value from it.

Work Management 102

Work Management Generation Marketing Management CMO 102

Marketing Insider Group

OCTOBER 27, 2020

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. For example, you might create: A Post-event webpage. The first email can help you to determine quality leads based on those who act on your email, to inform your subsequent outreach.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Planning 76

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Reimagining Analytics for the AI Era AI is changing everything. From how we work and innovate to the products and services we create for our customers. In fact, nine in 10 analytics and IT leaders say AI makes data management a top priority. It’s no secret that AI is already transforming industries.

Peer-to-peer 105

Peer-to-peer Ethics Enterprise Management Merchandising 105

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. For example, an insight from the above data point might show that there were 15K clicks to the landing page after copy changes were made to the ad. It reflects an occurrence.

Paid Content 137

Paid Content Enterprise Management Work Management B2B Marketing 137

Salesforce Marketing Cloud

NOVEMBER 16, 2023

It’s a delicate balancing act. Get actionable customer service insights Service Intelligence, a powerful new analytics app for Service Cloud, can help you boost agent productivity, cut costs, and enhance customer satisfaction. These insights can help you create new paths to improve the customer experience.

Work Management 72

Work Management Service Lead Scoring Lead Ranking 72

Martech Advisor

NOVEMBER 14, 2019

How can a centralized analytics team help not only break down organizational silos but also help learn more about your customers and their behaviors across channels? Learn More: 6 Ingredients for a Successful Customer Analytics Implementation. Here’s how having a centralized analytics group can help.

Analytics 50

Analytics Marketing AI Multi-Touch Attribution Multi-Channel 50

Scoop.it

FEBRUARY 1, 2024

In this article, we’ll discuss these two important digital marketing elements for a better understanding of how they work and why every business needs them. The right content curation strategies can increase website traffic and help boost rankings quite effectively.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Marketing AI 120

Marketing AI Ethics Work Management Marketing Management 120

Martech

APRIL 22, 2022

Examples of artificial intelligence in marketing. However, when it comes to certain aspects of marketing, like predictive analytics and digital advertising, AI is capable of incredible things. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption. Click here to download!

Marketing AI 144

Marketing AI Marketing Attribution Digital Asset Management Work Management 144

Sprout Social

FEBRUARY 29, 2024

They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision.

Marketing AI 116

Marketing AI Lead Ranking Work Management Lead Scoring 116