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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

While many CDPs also provide some execution services, Lytics draws a sharp distinction between its core data layer, supporting analytics, and message delivery. Data and analytics are included in the system; execution is not. In fact, Lytics could pretty much the poster child for the CDP concept. But they could appear as it moves ahead.

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Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers

Vidyard

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content. It’s the perfect combination.”

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Vidyard Hires CRM Industry Veteran as New Vice President of Sales

Vidyard

As we have seen with consumer video platforms like YouTube, Facebook and Instagram, today’s buyers are living in video content and this opens up a unique opportunity for businesses in both B2C and B2B markets,” said Michael Litt, CEO and co-founder of Vidyard.

CRM 50
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Vidyard Hires CRM Industry Veteran as New Vice President of Sales

Vidyard

KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.

CRM 50
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New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation

Vidyard

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Organizers don’t need to schedule their live streams weeks in advance.

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New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation

Vidyard

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Organizers don’t need to schedule their live streams weeks in advance.

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New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation

Vidyard

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce.