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Shadow Traffic: Why Your Traffic Numbers Are Off By 20%

Parse.ly

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” What is Shadow Traffic? What Causes Shadow Traffic? The Rise of Shadow Traffic. Want Parse.ly

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. The answer is simple … not all traffic is good traffic. We’ll give you an example. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. But here’s the question.

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Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. The PavaAI algorithm looks at 16+ million possible combinations of metrics within Google Analytics to identify the most important insights across all marketing channels, and offers data-driven recommendations to improve digital marketing results.

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From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. Web traffic. How do you do that? Image source.

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Beginners Guide to UTM Parameters for Better Conversion Tracking

Huptech Web

Table Of Contents Introduction Why are UTM Parameters Important for Conversion Tracking? Welcome to the Beginner’s Guide to UTM Parameters for Better Conversion Tracking! Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Keep reading!

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Some examples of power words include ‘revolting,’ ‘powerful,’ and ‘danger.’ The experience is much more direct, focused, and personalized.

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3 Actionable Tips to Track Leads in Google Analytics

SmartBug Media

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. If you aren’t comfortable with website analytics services, it can be overwhelming just trying to figure out where to start. And soon you’ll be on your way to monitoring leads in Google Analytics.