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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

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37 questions to ask call analytics vendors during the demo

Martech

It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. Does the platform utilize natural language processing or some other analytics tools? Click here to download!

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9 CRM Tips & Tricks from HubSpot's Experts

Hubspot

That's where Customer Relationship Management (CRM) software comes in. A well-implemented CRM empowers you to understand your customers on a deeper level and deliver experiences that make each individual feel like a VIP. CRM Tips and Tricks 1. Use social listening One unique CRM tip is to leverage the power of social listening.

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Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

Martech

“I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” Campaign creation and deployment. Use genAI chatbots to create text and images for campaigns to improve engagement with prospects. Campaign creation and deployment.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. So, do your research.

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What is call analytics and how does it deliver key insights to marketers?

Martech

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.