Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Do we have management buy-in?

Work Management 111

Work Management Marketing Management Analytics Tools 111

Lead Forensics

DECEMBER 8, 2023

What is Google Analytics? Google Analytics is a comprehensive tool from Google that offers wide-ranging insights into website performance. Core Differences between Lead Forensics and Google Analytics Purpose & Audience: Lead Forensics zeroes in on B2B interactions and sales-oriented tracking. What is Lead Forensics?

Marketing Analytics Tools 52

Marketing Analytics Tools Comparison Lead Ranking Analytics 52

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! Training is essential.

Enterprise Management 102

Enterprise Management Work Management Analytics Marketing Management 102

Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. tracking within Act-On emails sent through Microsoft Outlook.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. The PavaAI algorithm looks at 16+ million possible combinations of metrics within Google Analytics to identify the most important insights across all marketing channels, and offers data-driven recommendations to improve digital marketing results.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Zoominfo

MAY 30, 2018

The more customer data you capture, analyze, and act upon, the better you get at creating influential marketing narratives. Today we give you a guide to content marketing and predictive analytics—what this means, how to use predictive analytics, and other important considerations. What is Predictive Content Analytics?

Analytics 167

Analytics Content Lead Ranking Buying Cycle 167

Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Reporting: Do you provide real-time analytics?

Marketing Management 97

Marketing Management Vendors Analytics Ideal Customer Profiles 97

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. What defines customer journey analytics? This allows marketers to explore the customer journey using data.

Marketing Automation Services 113

Marketing Automation Services Enterprise Management Work Management Marketing Management 113

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. For example, a predictive analytics model can be used to study historical and existing data so systems can more accurately recognize purchase intent. Understand Automation Is the Future of Work.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Martech

AUGUST 18, 2022

The Qualtrics platform will be complementary to our Adobe digital marketing products and AWS data and analytics tools, enhancing our overall capabilities when it comes to learning and engaging our fans,” Trembath said. As we uncover opportunities to improve the fan experience, we will act on them immediately,” said Trembath.

Digital Experience Platform 104

Digital Experience Platform Analytics Ideal Customer Profiles Touchpoints 104

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Content Analytics Activities 107

Martech

OCTOBER 5, 2021

Choosing the best marketing analytics tools for your organization’s website takes a certain level of discernment. “If you want to be able to act on your data, your team has to be able to easily access and understand it.” More from the MarTech Conference >> Choosing a marketing analytics tool.

Analytics 107

Analytics Tools Marketing Analytics Tools Best Practices 107

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. People are just not doing it, and the reason for this is a lot of the tools that you use for predictive analytics are in the marketing toolbox, but companies haven’t really adopted them.”. He added, “Why?

Analytics 134

Analytics Contingency Planning Forecasting Jigsaw 134

Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Does the vendor seem to understand our business and our marketing needs?

Marketing Attribution 113

Marketing Attribution Work Management Marketing Management Vendors 113

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 107

Enterprise Management Marketing Automation Services Marketing Management Analytics 107

Martech

JUNE 2, 2023

Now, we see how generative AI can act as an assistant by generating initial drafts of code and visualizations, which our experts refine into usable materials. For example, Google only officially announced the deprecation of Universal Analytics in 2022, so ChatGPT couldn’t say when this would be. Get MarTech! In your inbox.

Marketing AI 101

Marketing AI Analytics Practices Generation 101

Martech

MARCH 9, 2022

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Speech analytics. Does the platform utilize natural language processing or some other analytics tools? Phone numbers.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Work Management Marketing Management 93

Aberdeen

DECEMBER 3, 2019

Analytics solutions are innovating rapidly to keep up with the influx. Since AI analytics is a relatively new technology, it can be difficult to discern its true benefits or even the extent to which it deviates from more traditional analytics. Traditional analytics is static. Traditional analytics is static.

Marketing AI 81

Marketing AI Analytics Work Management Marketing Management 81

SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. If you aren’t comfortable with website analytics services, it can be overwhelming just trying to figure out where to start. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Marketing Insider Group

JUNE 19, 2023

Check SEO Metrics This stage of competitor content analysis requires you to implement capable SEO or analytics tools for data. Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast. Remember that this is a shifting playing field; waiting to act could leave you in the dust.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Digilant

FEBRUARY 28, 2024

In the coming years, the industry is going to pivot from being one built on “look-back” analytics to one driven by “look-forward” predictive marketing. The real shift that’s underway is far more fundamental to not just what marketers do , but how they think. That’s easy to say, but harder to fully comprehend.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Martech

APRIL 15, 2022

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. This is especially important if you are doing deep-dive analytics or predictions on the information. Start with the basics. Source: Know where you are getting your data. See terms.

Analytics 111

Analytics Work Management Marketing Management Click Rate 111

LeanData

FEBRUARY 9, 2021

Throughout the entire customer journey, account engagement analytics illustrate the level of interest in, and commitment to, your brand, and provides an early indicator of the impact your ABM are making. . When GTM teams can’t identify and act on customer engagement activities, they miss an opportunity to more effectively drive growth.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack. Contents 1.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Prefer video? You can also check out Suzanne’s DEMAND session here.) Suzanne’s been bullish on AI for years though; long before it was a hot topic.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Cost per Lead 52

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Customer Experience Matrix

MAY 4, 2010

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. Act-On Software is another low-cost system, starting at $500 per month. Act-On will also string together related tweets to give a sense of the on-going dialog.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Content Marketing Institute

APRIL 12, 2019

Don’t get overwhelmed by the data in Google Analytics. Learn which ones you should know, as well as the how to find and act on their data. Continue reading → The post How to Use the 4 Most Helpful Reports in Google Analytics appeared first on Content Marketing Institute.

Marketing Analytics Tools 111

Marketing Analytics Tools Analytics Google Act-On 111

InsightSquared

APRIL 12, 2018

Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective. In order to win more customers, these shiny features become the focus of the product roadmap vs. more basic needs such as reporting and analytics. Marketers’ needs are becoming more sophisticated.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Martech

APRIL 17, 2024

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). Even so, because it’s part of the Google-verse and its price point (free) can’t be beat, it is still the dominant digital analytics platform. In March of last year, Google automatically migrated all UA properties to GA4.

Marketing Analytics Tools 74

Marketing Analytics Tools Analytics Google Pricing 74

Oktopost

APRIL 2, 2021

To get the most mileage from your LinkedIn marketing, you need to understand LinkedIn analytics. What is LinkedIn Analytics? Knowing your analytics in such a viable market is crucial to measuring your company’s marketing goals. Where to Find Your LinkedIn Analytics. The 3 Categories of LinkedIn Analytics.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78