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5 Black Friday trends marketers can act on this holiday season

Martech

Consumers are looking to spend, and it’s not too late for marketers to act. For instance, Amazon Prime Big Deal Days drove sales in October. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers.

Act-On 110
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The Digital Markets Act will have downstream effects on marketers and consumers

Martech

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Companies are getting tied up for years in the judicial system.

Act-On 89
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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Image from CDTA factsheet. Processing.Please wait.

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4 Reasons You Should Act on Influencer Marketing

Content Marketing Institute

GWI defines influenced consumers as “those who say they discover new brands, products or services via celebrity endorsements , expert bloggers, or vloggers” and found that 55% of them posted an online review of a product, company, or service in the last month. This lets you understand what’s working in a granular way. jtobin Click To Tweet.

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. About the Author Allen Weiss, Ph.D., He is also a consultant, conference speaker, and Emeritus Professor at USC.

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The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown

The Forward Observer

They are also investors, corporate advisors, and co-founders of Agency18, a firm that helps mission-driven companies adopt the Unsold Mindset. ” What if the greatest salespeople on the planet are the opposite of who you think they are? Everyone sells, every day. Being a good person and a good salesperson aren’t mutually exclusive.

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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. The new regulations being developed are intended to give clear guidance on how companies can meet the requirements of the law.