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5 Black Friday trends marketers can act on this holiday season

Martech

Consumers are looking to spend, and it’s not too late for marketers to act. For instance, Amazon Prime Big Deal Days drove sales in October. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers.

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The Digital Markets Act will have downstream effects on marketers and consumers

Martech

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Downstream effects. That’s not necessarily the case.

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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Provide transparency customers can verify that. Let us know!

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4 Reasons You Should Act on Influencer Marketing

Content Marketing Institute

Think about how Amazon (a client of ours) has used heavily emphasized social proof in the buying experience over the last decade. The post 4 Reasons You Should Act on Influencer Marketing appeared first on Content Marketing Institute. On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions.

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Your 2020 Amazon Marketing Roadmap

Martech Advisor

Did you know that Amazon now has an audience of 310 million, and growing? By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. A whopping 1,120,901 new sellers joined Amazon’s e-commerce marketplace in 2019!

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

And, interesting facts – he has an engineering degree and was in a band that opened for major recording acts like Lynyrd Skynyrd, Bonnie Raitt, and Kenny Loggins! Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented.

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Attract More Buyers with Amazon's Enhanced Brand Content

Hubspot

Amazon is the fifth biggest retailer in the UK, accounting for £4 of every £100 spent. The other top spots are all taken by the 'Big Four' supermarkets, making Amazon's success particularly impressive. Amazon is one of the most popular sites for virtually every retail sector. What exactly is Amazon enhanced branded content?

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