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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. The 5 Worst Stereotypes about Social Media Managers – Michelle Kraker, IMA. While not nearly as talented as Rachel Veznaian , I used to be a social media manager at my previous job. What is Content?

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PPC Marketing Hacks: We made mistakes, so you won’t have to!

LeadSquared

Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa? Can you elaborate on top of the page bid option in AdWords? Pay per Click ads are real puzzlers of the marketing world. We attempted to solve the puzzle, and we succeeded. Well, I’ll be honest here. But we kept on trying.

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The Ultimate Guide to PPC

Hubspot

Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Give them something they can act on now. This is true with regular media relations, so why do it with bloggers? Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things.

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The Ultimate Guide to Marketing Jobs

Hubspot

And, of course, you can always find open internships through LinkedIn , Glassdoor , and Indeed. If someone were to ask you, “Do you know what marketing is?” you’d probably say yes, right? But when asked to define marketing, you might struggle. That’s okay — I would, too. What do marketers do every day? Skills and Aptitudes.

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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. We’ve asked 45+ of the best SEO agency owners across the globe their input on the topic: What should in-house marketers look for when hiring a SEO agency and what should they avoid at all costs?

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.