Convince & Convert

MARCH 8, 2012

Click the play button to listen here: Download the audio file: [link]. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link]. Please Support Our Sponsors. People will stab me right in the back.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

LeadSquared

MARCH 20, 2013

In our previous blogpost on we have already discussed How to create Google Adwords campaign. Draw in more (relevant) customers to click on your ad or visit your website. Encourage them to act and let them know what to expect on the other side of the click. Pay only 25% and rest on possession. Confusing, right?

Adwords 52

Adwords PPC ROI Long Tail Marketing 52

Single Grain

MAY 31, 2023

Has your Google Ads account (formerly called Google AdWords) been feeling stale? Work With Us 7 Ways to Bolster Your Google Ads Marketing Here are seven pointers on optimizing your pay-per-click advertising account through simple housekeeping actions. Has it not been producing the level of quality that you need from it?

Paid Search Agency 52

Paid Search Agency Google Ads Lead Scoring 52

QuanticMind

MAY 15, 2019

It can be used for website, Google Analytics, phone call, and import conversion actions (but not for app and in-store conversions). Google Ads attribution models include: Last Click – All credit for the conversion goes to the last-clicked ad and corresponding keyword. Click the “Tools” button from the top menu 2.

Search Marketing 40

Search Marketing Multi-Touch Attribution ROI Marketing AI 40

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Albacross

JULY 31, 2018

First, you might not realize it - but there are costs involved in optimizing your site for SEO. That translates into 16 hours, per month. Now, wouldn’t you say this is roughly the same as allocating a small budget to AdWords every month? But is AdWords the best choice, or should I try other platforms as well? Run PPC Ads.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

Convert

NOVEMBER 8, 2022

Overall, the entire analytics space is messy and looking for better solutions—ones that are privacy compliant and aligned with the way people actually shop—is proving to be a real headache. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. Well, Maybe PPC’s a Little Crazy.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Directive Agency

MAY 9, 2017

The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. Let’s begin. Part 1: Building Your Team. Person 3: Marketing Manager. The marketing manager is an interesting role.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Hubspot

MAY 15, 2013

Old School: Smile and Dial for Media Coverage. Oscar Wilde once said, “There’s only one thing in the world worse than being talked about, and that is not being talked about.” Marketers were taught to be focused as gatekeepers to what truly happened inside a business, and journalists relied on them. New School: Got a Story?

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

QuanticMind

OCTOBER 25, 2017

Brinker notes that for all these significant touchpoints, marketers increasingly act as the central hub that owns these activities, similar to the way IT departments were once popularly the gatekeepers of all enterprise technology in the 1990s and early 2000s. Tendency to approach performance-based marketing analytically.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40