Writing on the Web

JULY 22, 2011

Here’s the secret key to getting readers to act: negative stories get our attention, but they don’t stimulate us to action. To get readers to act, they have to want something different. &# but even cool dudes feel the fear subconsciously. Oh yes you do, you just don’t admit it…). Does this make sense to you? (I’m

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

JULY 9, 2014

This doesn’t entice people to act, there is no benefit in doing so. I have written a “Shortcuts” list of questions to ask yourself when planning your e-newsletter and you can access it for free here. I shared many positive comments on the benefits of sending newsletters. I take that back; there is a “ Get on our Mailing List!

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

AUGUST 10, 2010

Here’s the secret key to getting readers to act: negative stories get our attention, but they don’t stimulate us to action. To get readers to act, they have to want something different. Neuman attitude, but don’t worry, even cool dudes feel the fear subconsciously. Oh yes you do, you just don’t admit it…).

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

JULY 24, 2013

It was the first time a pianist thought to “brand” his act. Liberace was well-known for his flamboyant lifestyle both on and off stage. During the 1950s-1970s he was the highest paid entertainer in the world. That’s pretty amazing considering he was a pianist. His career spanned five decades. Do you have a team?

Business Blogging 100

Business Blogging Business Public Relations Internet Marketing 100

Writing on the Web

SEPTEMBER 16, 2011

But for blog posts and everyday content creation , I put on my editor’s visor, and act like a grumpy newspaper editor with a red pencil. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor. Here’s what I look for: Language. Optimization.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Writing on the Web

NOVEMBER 18, 2011

All I did was apply what I know about the brain and marketing messages that get people to act. Like many of my clients who try to get responses from marketing, his message was weak, and certainly not unique. So I gave him $2 on condition he let me change the message on his sign for at least 2 hours. Later, we met up again.

Content Marketing 100

Content Marketing Content Consulting Act-On 100

Writing on the Web

MARCH 31, 2011

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. That’s what makes you unique and a thought leader. BUT, the core of that must be original and compelling content. Post on Google Buzz.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

JUNE 19, 2013

Content curation is the act of collecting, discovering and offering digital content that surrounds some specific subject matter. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. After all, for small companies, hiring an expensive agency is often not feasible.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

APRIL 25, 2011

We imagine something happening to us and how we’d feel and act. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. To engage the hearts and minds of readers, you need to be real, be human, and surprise them. Storytelling is the best way to do that.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 1, 2011

Neuroscience has clearly demonstrated that ‘emotional cocktails’ create chemical reactions that directly impact the way we memorize and act. We know what kinds of messages reach the emotional brain and the old brain , even though consumers aren’t aware of their influence. The ‘Old Brain’ is Tangible.

Copywriting 100

Copywriting Act-On Training Buy 100

Writing on the Web

FEBRUARY 14, 2011

That’s not good enough, because people are inspired to act by emotions. Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Of course, who wouldn’t? Blog this on Blogger. Tweet This!

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

DECEMBER 1, 2010

This is excellent advice you need to know and act on. ( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. And, if you haven’t already, connect with me on LinkedIn …). And this is true whether the professional plans to ever actually make connections on LinkedIn.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

SEPTEMBER 24, 2011

However, if you’re not asking readers to think, ask, remember, or act, then you’re not really teaching, are you? The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Content marketing is a buzz word not just because marketing people like new buzzes.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

JANUARY 5, 2011

This doesn’t entice people to act, there is no benefit in doing so. Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Could it be that many people check their emails on their phone and do not have time to read my newsletters? call to action.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

NOVEMBER 16, 2010

Dan Hill, author of Emotionomics , likens the rational brain to a lobbyist who tries to get the other two parts of the brain to vote for his bill on the floor of Congress, but it actually has no say in getting the muscles to act. Although it’s a small organ, it is a huge consumer of energy. The brain is self-centered. Tweet This!

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

OCTOBER 20, 2010

All I did was apply what I know about the brain and marketing messages that get people to act. Like many of my clients who try to get responses from marketing, his message was weak, and certainly not unique. So I gave him $2 on condition he let me change the message on his sign for at least 2 hours. Later, we met up again. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 12, 2010

’ Articulating our values as verbs gives us a clear idea… we have a clear idea of how to act in any situation.&#. What does it mean to live authentically, to live well, write well, and do your best work? I think about these things because, as I age, I become more aware of how limited time is on this Earth. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

OCTOBER 13, 2010

Neuroscience has clearly demonstrated that ‘emotional cocktails’- create chemical reactions that directly impact the way we memorize and act. We know what kinds of messages reach the emotional brain and the old brain, even though consumers aren’t aware of their influence. Here’s an excerpt: www.SalesBrain.net.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

However, if you’re not asking readers to think, ask, remember, or act, then you’re not really teaching, are you? The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Know your target audience. Fill out a survey?

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

JANUARY 14, 2011

Or, here’s a wild guess: “Oh, I’m not sure my story is typical of the way other people think or act… I’m just different, maybe a little weird.&#. They don’t think they have a personal story to tell that’s worthy of people’s attention. Let me tell you a story about that. My story changed.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

JULY 15, 2011

If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Why should readers act now? When writing online , how can you appeal to readers’ emotions on a business-oriented site? Same rules apply.

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

JUNE 13, 2011

While women process messages with more emotions than men, both must be engaged emotionally for a message to be remembered and acted upon. Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. Thus, a story or picture will engage readers as they put themselves into it. Tweet This!

Tips 100

Tips Digg Buyer Personas Content 100

Writing on the Web

AUGUST 4, 2010

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Why should readers act now? How can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain.

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Writing on the Web

AUGUST 30, 2010

We feel, we act. How is blogging and online content marketing like psychotherapy ? One of the things I like about blog writing and publishing content on the Web is the connection to people. You get a chance to poke the brains of strangers within a certain niche. Our survival depended on quick action. Click and bye-bye. Blog this on Blogger.

Godaddy 100

Godaddy Digg CAN-SPAM Buzz 100

Writing on the Web

OCTOBER 6, 2010

While women process messages with more emotional than men, both must be engaged emotionally for a message to be remembered and acted upon. Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. Thus, a story or picture will engage readers as they put themselves into it. Tweet This!

Digg 100

Digg Content Buyer Personas Buzz 100

Writing on the Web

JUNE 22, 2010

Whether you’re selling something or not, even when you’re giving something away, you still need to write a good message that grabs reader’s attention, clarifies the benefits to them if they take action, creates desire, and persuades them to act now. Thursday, June 24, 2010 at 4 p.m. You don’t want sloppy web pages. (To

Ning 100

Ning Class Landing Pages Copywriting 100

Writing on the Web

SEPTEMBER 13, 2010

Scarcity, urgency : People won’t take action unless you ask and give them a deadline or bonus to act now. How is it they decide to trust the information you provide, and register to download information from your blog or website? What can we learn from brain science? This is something that intrigues me. Blog this on Blogger. Tweet This!

Tips 100

Tips Conversion Trigger Marketing Digg 100