B2B Memes

SEPTEMBER 26, 2012

As Jeff Jarvis said in response to Laporte, “media needs to build a relationship with people, but that relationship requires knowing you, and knowing something about you, and being able to act positively on that” (58:19). For many in B2B publishing, the future hinges on a simple question: Is online advertising viable?

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B2B Memes

FEBRUARY 27, 2012

The technology simply reminds us that the act of “consuming” content—a bad metaphor really—can be in fact be creative. Think, for instance, of how turntables, which might seem pure consumption devices, become creative tools in the hands of hip hop DJs. If we understand this, we will be better consumers and creators of content alike.

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B2B Memes

MAY 13, 2010

As one of the few acknowledged leaders and innovators in B2B publishing, IDG seems always to know when to act on industry trends. The publisher of titles like Computerworld and CIO was a pioneer in China and Web-first publishing. Now the company’s IDG Enterprise unit has announced it will dive into content marketing.

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B2B Memes

SEPTEMBER 8, 2011

But as the mass media era recedes into the past and is replaced by the conversational age, the act of rethinking our roles, our identities, is a necessary if sometimes painful exercise. In a rare post today, Paul Conley stated the obvious : he doesn’t publish much on his blog anymore. I would argue that it doesn’t matter.

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B2B Memes

JUNE 2, 2010

The challenge now is not understanding it, but acting on it. A thoughtful article on MediaShift today by Roland Legrand makes a compelling case for journalists learning programming. Though he starts by reciting a long list of reasons not to code, he ends up fairly adamantly arguing the case for making it mandatory.

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B2B Memes

OCTOBER 8, 2011

Not until Steve’s second act at Apple and the introduction of the iMac would I begin my transformation into a full-blown Apple fanboy. Yet we must have crossed paths at some point in his short career at Reed (he dropped out after six months, but crashed in spare dorm rooms and audited classes for the next year and a half).

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B2B Memes

JUNE 28, 2010

As Miles puts it, “the art to great content marketing must then be, through the very act of providing neutral, targeted content. In a comment today on a recent B2B Memes blog post, “ Content Marketing’s PR Problem ,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism.

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B2B Memes

NOVEMBER 29, 2011

Don’t act on an emotion of fear of being left behind. A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. For me, a journalist, this came as a jolt. Though he majored in journalism in college, he has built his career around marketing, and that remains his focus. The deer have guns.

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B2B Memes

MARCH 8, 2010

So far, it seems, they’re still looking backwards, to judge from two recent surveys of magazine personnel. One, from the American Society of Business Press Editors (ASBPE) and the Medill School at Northwestern University, focused on B2B publications. Trying to do so is really just choosing to keep print as your master.

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B2B Memes

APRIL 5, 2011

That is, rather like aggregation , reporting can be defined as “the act of collecting information from multiple sources for inclusion within a news report.”. That is, rather like aggregation , reporting can be defined as “the act of collecting information from multiple sources for inclusion within a news report.”. But (as J.

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B2B Memes

MAY 31, 2013

No matter how profoundly you understand and believe in the digital-first outlook, acting on those beliefs is highly challenging when the structures you work in are founded on the principles of print. “‘I am Lazarus, come from the dead. Come back to tell you all, I shall tell you all’”. The problem, again, is not the theory, but the practice.

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B2B Memes

NOVEMBER 12, 2010

Editorial , by contrast, suggests active involvement in content, a filtering of it through a careful act of judgment. But one word that rarely shows up in such lists is editorial. That’s a pity. Not that I object to content. To my ear, at least, it suggests an undifferentiated mass extruded by machinery. Where there’s content, there must be.

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