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Customer Experience Matrix
JULY 16, 2009
Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.
Customer Experience Matrix
OCTOBER 14, 2019
Other types of video, available through YouTube, Instagram, TikTok, Snapchat, Twitch, and much else, are delivering new mass. The third party data that populates DMPs is mostly used for acquisition marketing, while the first party data in CDPs is mostly for marketing to current or former customers.
Customer Experience Matrix
MARCH 4, 2014
Vendemore has also developed standard formats for channels including YouTube, Twitter, Facebook, blogs, and surveys, making it easy to convert existing content into advertisements. I still do expect to see marketing automation systems move up-funnel towards acquisition. It provides more global coverage than U.S.-centric
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