Zoominfo

SEPTEMBER 12, 2023

Good, Better, Best: Writing a GenAI Prospecting Email Modern GTM teams have figured out how to get in touch with the right people, at the right time, at scale. Write a follow-up prospecting email. Let’s enter a prompt with this new information: PROMPT ACME just made an acquisition. just downloaded a ZoomInfo platform datasheet.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Webbiquity

DECEMBER 13, 2022

These signs include: You’re failing to meet your targets: All businesses will have their own measures of success — revenue, acquisition, retention, among other metrics — but if you’re scaling too fast you’re likely going to struggle to meet these. Recruit only when you really need to.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Zoominfo

OCTOBER 28, 2020

With the acquisition of Clickagy, our differentiation here is real-time, on time. And the reason we decided to write about it now is that streaming intent is the proverbial cherry on top of the sundae. You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Want details?

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Zoominfo

MARCH 2, 2022

Henry Schuck, the founder and CEO of ZoomInfo, was recently on the M&A Science Podcast , hosted by Kison Patel, where he talked about his experience with mergers and acquisitions. Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. Can our data make the software competitively differentiated?

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100

Tiecas

MARCH 15, 2024

They execute proven marketing tactics like industrial content marketing , industrial blog writing , and industrial organic SEO , ensuring your roadmap delivers maximum ROI. Focus on how inbound strategies generate leads with a lower acquisition cost than traditional outbound methods.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Martech

NOVEMBER 20, 2023

. … Furthermore, it will result in the discontinuation of Adobe’s own interactive product design tool, Adobe XD, as well as any potential successor product and thus constitute a so-called ‘reverse killer acquisition’ ” Impact already being seen. Possible response.

Purchase 108

Purchase Marketing Proposals Acquisitions Interactive Marketing 108

Martech

MAY 3, 2022

” write Brinker and Riemersma. “The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write. . Many acquisitions were significant, with almost 40 $100-million-plus deals last year.

Marketing Management 106

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 106

ANNUITAS

DECEMBER 11, 2023

Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. Shifting away from random acts of acquisition and focusing on CLV lift sheds light on the importance of driving a fully integrated growth effort with customers, as much as with prospects. Marketing automation.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. They could focus on new customer acquisition, which is essential, but they had a more significant opportunity if they focused their marketing efforts on their current customer base. However, his point was well taken. Get MarTech!

Brand Identity 119

Brand Identity Branding B2B Acquisitions 119

Zoominfo

OCTOBER 19, 2021

On a recent episode of the Business Breakdowns podcast , Schuck talked about lessons from ZoomInfo’s mergers and acquisitions, discussed how data influences today’s sales teams, and offered advice to aspiring business builders. I have all sorts of excuses for why, but I couldn’t do it,” he said on Business Breakdowns.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Marketing Insider Group

DECEMBER 13, 2022

When writing, keep in mind a genuine respect for the donor, and you’ll do fine. Bonnie brings to her role at Meyer Partners more than 30 years of fundraising experience, with a special emphasis in multimedia approaches to new donor acquisition and development. Asking for the gift is both straightforward and also something of an art.

Planning 200

Planning Tips Paid Search Agency Advertising Agencies 200

Contently

MARCH 22, 2022

SEO tools are part of the problem because they restrict you to writing only about things people already search for. SEO-driven content can and does work, but only when you don’t shed the human-ness while writing to meet a content grade on Clearscope. It’s crucial to write for your readers first, however.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. Before writing your sales email, identify 2-3 key findings that you can mention and tie your value prop to. How to Write a BASHO Cold Email (With Tons of Examples).

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Marketing Insider Group

NOVEMBER 6, 2023

Here’s a few key models in performance marketing to know: CPA (Cost Per Acquisition): Payment is made when a purchase occurs. Check out our SEO Blog Writing Service or schedule a quick consultation to learn more about how Marketing Insider Group can help you earn more traffic and leads for your business.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Kanban is really tricky for most people to get their heads around because it’s so much more about culture than process,” she writes. “To Quote of the day. “If

Enterprise Management 110

Enterprise Management Work Management Account Based Marketing Marketing Management 110

Zoominfo

APRIL 29, 2022

They are in charge of managing and enforcing data quality initiatives, like data acquisition, expansion, cleaning, and updating. A data quality manager ensures that an organization’s data quality standards are achieved through a series of regular data maintenance activities and enacting an overall data quality strategy.

Work Management 130

Work Management Marketing Management Marketing Automation Services Zoominfo 130

ClearVoice

JANUARY 5, 2024

Factor in the expenses related to creating top-quality content, including graphic design, content writing, video production, and photography. Consider customer acquisition, revenue generation, and alignment with your long-term objectives. Calculate the cost per acquisition and lead, including other relevant ROI metrics.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Hubspot

MARCH 18, 2020

Skills needed: Writing, editing, problem-solving, experience with programming and technical thinking, analytics, spreadsheets, drive, the ability to adapt. To accomplish these goals, SEO teams need to be made up of individuals with strong technical, programming, and writing skills. Acquisition Team. Potential roles.

Enterprise Management 92

Enterprise Management Paid Search Agency Work Management Marketing Management 92

Martech

JANUARY 24, 2024

Unmetric went through a series of acquisitions beginning in 2019, transitioning from an independent company to one owned by a corporate parent (it’s now part of Brandwatch). “I signed up for about six different online courses on how to write a book, how to edit a book, how to market a book and how to get Amazon to bless your book.

Webinar Metrics 102

Webinar Metrics Conference Aggregators Communities 102

Martech

APRIL 7, 2022

Following a savage and personalized attack on Zendesk’s proposed acquisition of Momentive (including Survey Monkey) in December 2021, and a letter last month urging the Board to set a date for the 2022 Annual Meeting, JANA Partners has again publicly criticized the Board and the CEO. “Ill conceived, value-destructive.”

Advertising Agencies 79

Advertising Agencies Enterprise Management SMB Marketing Management 79

Hubspot

MAY 9, 2019

In the paid acquisition world, clicks can seem like the holy grail. In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition. How to Optimize Your Cost Per Acquisition Costs. They don’t reveal whether they stayed or not.

Cost per Acquisition 100

Cost per Acquisition CPA Acquisitions Cost 100

Valasys

JULY 31, 2023

Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition. What is Customer Acquisition? That’s where customer acquisition comes in! Sounds like a dream come true, right? Let’s get started!

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. Today’s blog post will give you the tools you need to write a Customer Insight Report that benefits your entire organization. Write it in human terms. Enter, the Customer Insight Report. Let’s get into it!

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 130

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. Today’s blog post will give you the tools you need to write a Customer Insight Report that benefits your entire organization. Final Thoughts: How to Write an Engaging Customer Insight Report. Change drivers.

Ideal Customer Profiles 138

Ideal Customer Profiles Work Management Marketing Management Zoominfo 138

Martech

OCTOBER 18, 2021

Having a great agile marketing backlog can make an impactful difference for teams,” writes agile coach Stacey Ackerman. The marketing backlog evolves as new information is learned,” writes Stacey. “So Coveo, the relevance cloud, has announced the acquisition of London-based Qubit, the commerce-focused personalization engine.

Marketing Automation Services 92

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 92

Salesforce Marketing Cloud

MAY 25, 2023

It’s an approach that Gartner predicts 95% of software-as-a-service (SaaS) providers will use by 2025 for new customer acquisition. See how they win Cory Davis contributed writing and research for this article. Watch & learn What is product-led growth? Watch & learn What is product-led growth?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

nDash

OCTOBER 26, 2020

We want to work with you to help build your writing team. . Freelance writer specialising in HR, HR technology and recruitment, writing research focused articles, content and whitepapers on current issues affecting HR and recruitment professionals. . Area of expertise: Talent acquisition. Hiring solutions . Career advice.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Liveintent

SEPTEMBER 8, 2021

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. Score acquisition sources. Email acquisition is an art, but doing it well requires some science. And, not all acquisitions are created equal.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

Valasys

JANUARY 23, 2024

For these magazines, the BlueTree team pitches and produces topically relevant material in which linkages to customers, services, and goods are organically and fluidly included in excellent, long-form writing. Also, before starting link acquisition, Page One Power may provide linkable material on the client’s website.

Link Building 40

Link Building Service Ad Building Acquisitions 40

Martech

AUGUST 11, 2021

“Fast forward 15 years and the result is…well, not really that,” writes AWS Global Marketing Operations manager Darrell Alfonso in his latest contribution to MarTech. “They can effortlessly and programmatically move data from one system to another without breaking a sweat,” Alfonso writes.

Google 114

Google Marketing Automation Services Work Management Marketing Management 114

Walker Sands

AUGUST 1, 2022

I’ve always had a passion for writing. ” They were focused on me and wanted to make sure I could pursue my dream but still eat, and they were not convinced, even though they believed in me, that I would be able to make a living writing. .” So I don’t write for the newsletter, but I edit it before it goes out.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

Hubspot

OCTOBER 26, 2020

Ever since I was first introduced to search engine optimization (SEO), I've had to use it in every role I've had from editorial writing jobs to marketing blogging. Laura Mittelmann, a marketing manager on the paid acquisition team at HubSpot, says, "CPC tells me how much on average I'm paying for a click. Cost per acquisition (CPA).

Cost per Acquisition 96

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 96

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Referral marketing is a low-cost customer acquisition strategy because it empowers your top brand advocates to become your top sales associates. Back in the day, customers would write who referred them on a form in a brick and mortar store. Or have you bought a product that an influencer you follow on your Instagram has recommended?

Work Management 124

Work Management Planning Marketing Management Loyalty 124

SmartBug Media

MAY 27, 2020

A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). If you’re seeing a CAC that goes far above your organization’s target CAC, you might benefit from the following strategies for keeping your customer acquisition costs low: 1. Calculate Customer Acquisition Cost Correctly.

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

LeadsRX

FEBRUARY 16, 2021

Here’s one take on the deal from MarketingDive: “IHeartMedia’s acquisition of Triton Digital is another sign of how media and technology companies aim to help marketers reach the growing audience for podcasts, whose key advantages for consumers are portability and flexibility.”.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

Square 2 Marketing

SEPTEMBER 28, 2021

If you haven’t fallen asleep yet, think about being on the team writing about that acquisition. We sold software to financial advisors, and during my time there, we acquired a major player in the investment management space.

CMO 52

CMO Marketing Management Acquisitions Software 52