Martech

APRIL 7, 2022

billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Following a headline-grabbing $1.2 Get the daily newsletter digital marketers rely on.

Acquisitions 101

Acquisitions Industry CMS Product Merchandising 101

Martech

MARCH 27, 2023

SAP is also announcing new headless composable storefronts for verticals including financial services, travel, telecommunications and the public sector in addition to its existing offerings for retail, consumer products, distribution and manufacturing. Why we care.

Digital Experience Platform 112

Digital Experience Platform Lock-In eCommerce Verticals 112

KoMarketing Associates

DECEMBER 18, 2017

According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. Approximately 37 percent intend to grow their database in the near future to add as many new accounts as possible.

Acquisitions 178

Acquisitions B2B Marketing B2B Verticals 178

Marketing Insider Group

JANUARY 14, 2021

Spending some time on landing page optimization will decrease your bounce rate , increase your conversions, and decrease your lead acquisition costs, which in turn will increase the ROI of your marketing campaigns.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Zoominfo

MAY 11, 2020

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. Once you’ve identified the verticals, you can segment prospective contacts and companies by region.

Planning 100

Planning Ideal Customer Profiles SWOT Verticals 100

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Martech

FEBRUARY 24, 2022

Analytics-driven risk management platform Verisk has announced the acquisition of Infutor, one of the best-known players in the identity resolution and consumer intelligence space. New Jersey-based Verisk provides risk evaluation and management capabilities to verticals including insurance, energy and finance. households. households.

Marketing Management 97

Marketing Management Vendors Lead Scoring Lead Ranking 97

Aberdeen

NOVEMBER 23, 2020

“With the union of businesses, we immediately married our data and boosted our intelligence, resulting in a 15% increase in businesses, 70% increase in segment scale, 30% richer intent data, and expansion into 15 new verticals.”. Outside of data, Aberdeen has a suite of unique products that complement SWZD’s products and services (e.g.

Intent Data 98

Intent Data Acquisitions Intent Demand Generation Agencies 98

Martech

NOVEMBER 23, 2021

Concentrix, which is present in over 40 countries, aims at improving customer engagement across a wide set of industry verticals. “This acquisition adds immediate and meaningful breadth and scale to our CX digital capabilities,” said Chris Caldwell, President and CEO of Concentrix. Why we care.

Design 109

Design Business Verticals Acquisitions 109

Zoominfo

DECEMBER 21, 2020

Three typical market expansion approaches include the following: Expansion through a merger or acquisition. Expansion through a merger or acquisition When M&A occurs, it creates an opportunity for the parent firm to slide into markets that a newly acquired company occupies. Expansion by developing a new product.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Liveintent

AUGUST 3, 2022

Speaking of customer acquisition, other unfavorable factors are at play aside from inflation, like channel saturation. Gradually make optimizations and see what data you gather to help inform your marketing strategy; don’t just pour all your dollars into customer acquisition or performance marketing campaigns.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Martech

DECEMBER 13, 2021

IRI, which also serves the OTC healthcare, financial services and media verticals, maintains a cloud-based repository of purchase, media, social, causal and loyalty data that can be leveraged to support personalized and relevant communications. The data will be used to enhance Amobee’s Propensity Scoring solution. Why we care.

Analytics 98

Analytics Verticals Loyalty Paid Search Agency 98

Champion Communications

OCTOBER 4, 2023

Logicalis UK & I Logicalis talks dos and don’ts of M&A one year on from Q Associates acquisition Last August, Logicalis bought out Microsoft and Cisco partner Q Associates to bulk up its UK&I data-centric IT service capabilities. The news was covered in Business Leader.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

Webbiquity

MAY 25, 2021

We could talk for hours about some of my concerns, post-Microsoft acquisition, about things they’ve done that have watered down the platform. Twitter is compelling for certain verticals, news, politics, sports. In the right verticals within B2B, Instagram works out. I love LinkedIn. You have to be on Twitter.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Martech

OCTOBER 5, 2022

This offering is based on another acquisition, that of Welcome , the collaboration and orchestration platform purpose-built for marketing teams, picked up by Optimizely in December, 2021. Even in 2015, Episerver was locating itself in the digital experience platform category. Orchestrating the entire content lifecycle.

Digital Asset Management 108

Digital Asset Management Enterprise Management CMS Development Work Management 108

InsightSquared

MAY 15, 2019

What are your common discount rates, and do they vary by region or vertical? You will work with teams critical to the business and drive customer acquisition and retention programs. What makes a “good” or “bad” deal? Are there features that customers commonly purchase together that you can proactively package?

Budget Programs 277

Budget Programs Work Management Marketing Management Marketing Automation Services 277

Porch Group Media

DECEMBER 6, 2022

Luci: V12 has already driven some really powerful changes in the home retail vertical. Todd: The first case study for the vertical on the left-hand side is of a furniture retailer. That’s a pure acquisition basis. *This content has been adapted from our Movers and Shakers podcast. These numbers are astounding.

First-Mover Advantage 52

First-Mover Advantage Planning Verticals Case Studies 52

Martech

JUNE 13, 2022

I’ve now been in a variety of different industries and verticals. It’s not just about targeting users and building LTV and user acquisition. Later I went to college for marketing and it opened many more doors of my interests. Everything from B2C to B2B, from the entertainment industry to ecommerce to retail to travel.

Paid Search Agency 98

Paid Search Agency Verticals eCommerce Privacy 98

ClickZ

SEPTEMBER 24, 2020

Greenberg’s best practices include: tracking digital behaviors, defining segments pre- and post-acquisition, engaging around your offering, and developing advocacy programs. Funnel marketing is primarily concerned with customer acquisition through sparking awareness, generating intent, and concluding in a sale/conversion.

Practices 134

Practices Planning Digital Marketing Funnels Best Practices 134

Martech

MARCH 4, 2022

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. Similar companies in the same vertical probably have similar CPAs to act as benchmarks, O’Connor continued. The smaller outfit lacks the brand equity, data and customer acquisition. There is no sale without a customer.

Cost per Acquisition 109

Cost per Acquisition Top of Funnel Cost CPA 109

Heinz Marketing

JANUARY 23, 2020

Know your target acquisition cost. Some look at sales commissions as the primary acquisition cost while spreading marketing budgets out across multiple business measures. Ask your business’s leaders what the ceiling of an acceptable acquisition cost might look like.

Marketing Budget 98

Marketing Budget B2B Marketing Practices Budget Programs 98

Madison Logic

OCTOBER 25, 2023

While CrowdStrike primarily serves verticals such as financial services, healthcare, pharmaceuticals, manufacturing, and the IT sector, the team needed access to better data to identify and prioritize the right personas and job titles within in-market accounts.

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Customer Experience Matrix

DECEMBER 16, 2018

A corollary may be that vertical specialists will have higher success rates in these late-adopting industries because their greater complexity requires specialized applications that only industry experts can build and explain. We are in fact already seeing a movement in the “CDP inside” direction.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Heinz Marketing

NOVEMBER 30, 2021

Defining attributes will encompass everything from industry, vertical, company size, geography, tech stack and organizational maturity. . Lowest customer acquisition cost. What are common firmographic, demographic, and behavioral attributes across your most valuable customers? Highest customer satisfaction. Largest number of renewals.

Ideal Customer Profiles 110

Ideal Customer Profiles Profiling Ad Building Cross-Selling 110

Martech

APRIL 20, 2023

Jay Baer Jay is a customer experience and marketing keynote speaker and emcee who has written six best-selling books on customer acquisition and retention and founded five multi-million dollar companies from scratch. So, here’s our list (in alphabetical order) of the people you absolutely must follow to keep up with the latest in CX.

Marketing Management 112

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 112

Leadspace

MARCH 9, 2022

A CDP also represents the customer acquisition and care strategy of a company. First they looked at the components that make up each organization’s vision of an ideal account profile – variables such as size, vertical market/industry, marketing sophistication, data management maturity, etc.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

A CDP also represents the customer acquisition and care strategy of a company. First they looked at the components that make up each organization’s vision of an ideal account profile – variables such as size, vertical market/industry, marketing sophistication, data management maturity, etc.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

PureB2B

FEBRUARY 17, 2021

Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? There are a host of other differences that can help you gain more bang for your buck for every vertical video you create. There’s actually some truth to that. Google Web Stories.

Google 125

Google Content Marketing Content Verticals 125

The Customer

JULY 15, 2021

CSG ® (NASDAQ: CSGS), the leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary, today announced the acquisition of Kitewheel , the leading provider for customer journey orchestration and analytics.

Marketing Management 52

Marketing Management Gartner Forrester Verticals 52

Leadspace

MARCH 1, 2022

We believe the B2B standalone customer data platform is the data and intelligence backbone that fuels the end-to-end customer acquisition and support business processes. It’s also about building out a platform that can span every aspect of the customer acquisition process. That’s a big statement.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

We believe the B2B standalone customer data platform is the data and intelligence backbone that fuels the end-to-end customer acquisition and support business processes. It’s also about building out a platform that can span every aspect of the customer acquisition process. That’s a big statement.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

In fact, I believe that Adobe will further accelerate Marketo’s product roadmap and go-to-market execution, offering Marketo a new level of global operational scale, the ability to penetrate new verticals and geographies, and access to an impressive enterprise customer base.

Digital Transformation 134

Digital Transformation Marketo Enterprise Management B2B Thought Leadership 134

Porch Group Media

MAY 12, 2022

And, with three in five movers making purchases prior to moving, the ability to reach this audience early is vital to the success of acquisition and retention programs. Mover marketing users have seen a significant increase in both customer retention and customer acquisition in the past year than non-users. Request more info here.

First-Mover Advantage 52

First-Mover Advantage Planning Advertising Agencies Acquisitions 52

Litmus

APRIL 13, 2021

Three years ago, there were 20 used by at least 1%—which goes to show how the ESP landscape is constantly changing with mergers, acquisitions, and new players. Some are up-and-comers; some specialize in serving organizations in a particular industry vertical; some offer special functionality; some offer email as part of a much larger service.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Move into verticals. A higher rate indicates that you’re targeting the right people with the right message at the right time.

Outreach 126

Outreach Email Marketing Optimization Lead Scoring 126