KoMarketing Associates

AUGUST 23, 2017

Twitter and Facebook are commonly used by enterprise marketers, but how are these tactics changing the way companies reach their local buyers? Almost 30 percent of Twitter users said the same, compared to slightly more than 20 percent of Facebook users. B2B Marketers and Social Media Usage.

Twitter 120

Twitter Customer Surveys Effectiveness Tools 120

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Search Engine Journal

MAY 4, 2021

Twitter furthers its plans toward developing subscription offerings with the acquisition of Scroll, a service that removes ads from news sites for a monthly fee. The post Twitter Acquires Scroll With Plans to Launch a Subscription Offering appeared first on Search Engine Journal.

Twitter 73

Twitter Acquisitions Ads Service 73

Biznology

FEBRUARY 21, 2020

Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram, and other social platforms. And remember, don’t just satisfy your customers – delight them.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

Convince & Convert

MAY 4, 2015

The Future of Twitter. He and Dave Taylor just co-wrote “ twitter power 3.0 ,” the latest edition of his book first written in 2009. Today, Joel discusses various aspects of Twitter, including changes that seem to be moving Twitter away from a unique user experience to more of a Facebook user experience.

Twitter 144

Twitter Facebook SMS Skype 144

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball. T-Mobile Data Breaches On Jan.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

markempa

FEBRUARY 16, 2015

“There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey. decrease in cost per acquisition and identified 528% more fraud.

Lead Generation 120

Lead Generation Acquisitions Purchase Sales Qualified Leads 120

Sales Engine

FEBRUARY 25, 2016

After all, not everyone is on Twitter, and email blasts are having diminishing returns. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Martech Advisor

DECEMBER 23, 2019

What are the recent acquisitions in the CDP space and how do they impact marketers? 2019 saw plenty of new launches as well as acquisitions in the CDP space. CDP Acquisitions: What’s Happening and Why. Amperity’s Acquisition of Custora: Towards a Machine Learning (ML) Platform.

Acquisitions 52

Acquisitions Enterprise Management Work Management Marketing AI 52

Convince & Convert

MARCH 10, 2013

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

Twitter 167

Twitter Digg RSS Television marketing 167

Sales Engine

FEBRUARY 25, 2016

After all, not everyone is on Twitter, and email blasts are having diminishing returns. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Porch Group Media

MAY 28, 2019

Here are some additional stats on Facebook every marketer should know: 68% of Americans use Facebook In comparison, 35 percent of Americans use Instagram, 29 percent use Pinterest and 24 percent using Twitter. Target Facebook Acquisition Audiences Based on Your Best Customer Profile. Hootsuite). Who’s using Facebook?

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. But it would be wrong to see these as expanding the industry to a new set of users. responsive design").

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Webbiquity

JULY 19, 2022

There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites. Customer Acquisition Costs. Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

SendX

DECEMBER 7, 2020

Next, we'll look at how you can increase that % even further: Increasing Customer Acquisition A never-ending email marketing pain point is gaining new customers, especially ones that buy your products or services. CAC (customer acquisition costs) have been rising steadily over the past five years.

Email Marketing 219

Email Marketing Work Management Marketing Management Open Rate 219

Marketing Insider Group

DECEMBER 8, 2021

They are too focused on customer acquisition. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Customer acquisition is important. Building customer advocacy programs seem to be a thing of the past. They all have a voice.

Enterprise Management 315

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 315

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Connect with him through Twitter or LinkedIn. Guest post by Mehdi Hussen.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Biznology

FEBRUARY 23, 2018

When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand. This is a mistake. I asked Steve to explain his thinking. this opportunity?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. microblogs (Twitter, Friendfeed , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Biznology

JULY 28, 2014

At the same time, Twitter is unveiling some pretty stellar new options for businesses wanting to tap into its 255 million, and growing, active monthly user base. In the past few months, Twitter has announced Promoted Tweets in a public form and one-click, in-stream video viewing options. People love visuals. People love online video.

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Valasys

OCTOBER 26, 2023

Elon Musk is making waves with the introduction of audio and video calling features on X, formerly known as Twitter, as part of his vision to transform the platform into an all-encompassing “everything app.” Currently, this feature is being tested among users in New Zealand and the Philippines.

Video Marketing 52

Video Marketing Acquisitions User-Generated Content Twitter 52

Lenny's Newsletter

AUGUST 22, 2023

Elena is a growth advisor and angel investor—you can find her on LinkedIn and Twitter , and don’t miss her amazing newsletter, Elena’s Growth Scoop. And 90% of the time, acquisition is the first goal new growth teams take on. Growth, as a function, is only a decade old.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Unbounce

DECEMBER 1, 2021

Compared to the other platforms on this list, Twitter Ads is more straightforward. All ads you create through this platform appear on Twitter only. As of 2021’s third quarter, Twitter has 211 million active users. Since Twitter only uses its ad network, Twitter Ads are your only shot at reaching this worldwide audience.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Martech

APRIL 20, 2023

Jay Baer Jay is a customer experience and marketing keynote speaker and emcee who has written six best-selling books on customer acquisition and retention and founded five multi-million dollar companies from scratch. and has been named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider.

Marketing Management 106

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 106

Lenny's Newsletter

SEPTEMBER 7, 2023

Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Marketing Insider Group

JANUARY 24, 2023

They are too focused on customer acquisition. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Customer acquisition is important. Building customer advocacy programs seem to be a thing of the past. And they all have influence.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Zoominfo

JULY 2, 2021

The most obvious one is LinkedIn, but don’t overlook Facebook, Twitter, and Instagram for taking a deeper dive into someone’s candidacy. Utilize social media Depending on how much they share, social media can tell you a lot about a person’s talents, passions, and character. Big changes could mean ensuing unhappiness.

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Zoominfo Acquisitions 130

Zoominfo

JULY 2, 2021

The most obvious one is LinkedIn, but don’t overlook Facebook, Twitter, and Instagram for taking a deeper dive into someone’s candidacy. When it comes to how (and when) to engage passive candidates, look for companies where there’s been recent change, such as a merger, acquisition, or shift in upper management.

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Acquisitions Social Media 130

Hinge Marketing

JULY 11, 2016

And it’s why talent acquisition is so important to the success of a professional services firm. The Difference Between Talent Acquisition and Recruiting. It’s not uncommon to confuse talent acquisition and recruiting — and that can be a mistake for a professional services firm. That’s true. The difference is significant.

Acquisitions 48

Acquisitions Service Effectiveness Marketing & Strategy 48

Martech

AUGUST 10, 2021

Customer engagement company Verint announced its upcoming acquisition of conversational AI platform Conversocial. With the acquisition, Verint Cloud Platform will cover common messaging channels like Apple Business Chat, Facebook Messenger, Twitter, WhatsApp and others. The transaction is valued at $50 million in cash.

Planning 104

Planning Acquisitions Paid Search Agency Advertising Channels 104

KoMarketing Associates

OCTOBER 4, 2016

According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. When it pertains to effectiveness, there appears to be opportunity to improve in these areas, across acquisition channels. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Pam Didner

OCTOBER 15, 2022

Attendee acquisition strategy. The attendee acquisition strategy is a must to get butts in seats. Since you already have an established audience, the purpose of attendee acquisition is more about helping potential attendees understand the agenda and upcoming product announcements or training. Event goals. Content tracks.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Building a robust customer acquisition process takes time.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Zoominfo

JUNE 10, 2022

Uber joins the ranks of other major tech companies that have paused hiring, including Facebook, Salesforce, and Twitter. Scoops can be filtered by company size, date, location, and business type to make sure you’re seeing the most important and applicable updates. Want more actionable insights and noteworthy company news?

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

readwrite

APRIL 15, 2014

Gnip was once a neutral provider of social data, but now that neutrality is gone, and it’s in the hands of Twitter. Twitter will bring both the revenue and data streams from Gnip in-house, exerting full control over our tweets and how they’re used. Gnip has worked with Twitter for years. Twitter Owns All The Data.

Twitter 40

Twitter Advertising Agencies API Acquisitions 40

Zoominfo

MAY 21, 2020

If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. He also checked the prospect’s Twitter feed and saw that he loved fly fishing.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264