Biznology

JULY 30, 2012

We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. We also asked for the numbers of contacts with IT titles in a sampling of twenty firms in those SICs, ten large enterprises and ten small businesses. Job titles are getting fuzzier than ever.

Enterprise Management 80

Enterprise Management Marketing Management Vendors SIC 80

Online Marketing Institute

MAY 24, 2009

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) A CEO/President of a $50m company doesn’t think of his/her business as ‘small’ – they may see the company an innovative market leader in their vertical industry and market.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Biznology

AUGUST 24, 2016

If you are going for customer acquisition, your data needs will be different from retention goals. Data needs for acquisition. For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Vertical/category expertise.

Marketing Management 80

Marketing Management Vendors SIC B2B 80