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Your Blog Is Not a Publication (But It’s Not Just a Library Either)

Animalz blog

This is how Wikipedia defines the word blog and how popular content management systems like WordPress organize content. By going deep on the topics you want to be known for, you build topical authority and rank for the search terms that matter most to your business. This is your amplification engine.

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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? Does your B2B organization’s website appear prominently in search engine results for your brand name and product names?

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How to Map SEO Keyword Research to the B2B Buyer Journey

KoMarketing Associates

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. Understanding Search Query Intent. Identify Content Marketing Objectives in Search Results.

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Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

This according to coverage from Search Engine Land and SEER Interactive. Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns. The public relations industry has been under threat and misconception for quite a while.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow. billion entries.

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Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Moz

You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank. Links do that for search engines. Since the late 1990s, search engines have treated links as votes for popularity and importance on the web.

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What Is Social Selling? Everything Your Company Needs to Know

EveryoneSocial

Exposure to new audiences: Content will quickly become your brand’s engine for growth. An advocacy marketing program can help your business uncover new customer acquisition and conversation channels. Running LinkedIn searches for outbound targets. Liking a client’s Facebook post.