Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com. LevelEleven’s target prospect is a sales manager or sales operations manager in any company that uses Salesforce.com as their CRM system.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). ABM applies to every step of the customer acquisition and experience lifecycle — the “full funnel”. Companies like BearingPoint, HP, and Xerox are noted as the early adopters. Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). ABM applies to every step of the customer acquisition and experience lifecycle — the “full funnel”. Companies like BearingPoint, HP, and Xerox are noted as the early adopters. Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). ABM applies to every step of the customer acquisition and experience lifecycle — the “full funnel”. Companies like BearingPoint, HP, and Xerox are noted as the early adopters. Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Hubspot

JUNE 19, 2014

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. CAC: Customer Acquisition Cost. CoCA: Cost of Customer Acquisition (See CAC). LTV:CAC: Ratio of Lifetime Value to Customer Acquisition Cost. Find out why.

Paid Content 28

Paid Content Work Management CMS Development Sales Management 28

Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. A good CRM system is essential.

ROI 50

ROI Paid Content Social Marketing Webcast 50