Salesforce.com - B2B Marketing Zone

Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

JANUARY 10, 2012

Here are three organizational issues for marketers identified by IDC (via a DemandGen report, link at the bottom of this post): No central ownership of customer data and data acquisition. Additional recommendations are in DemandGen’s 2012 Data Acquisition Report (light registration required) via a link at the bottom of the linked post.

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Buy Email Marketing B2B Marketing Jigsaw

B2B Marketing’s Measurement Problem

Digital B2B Marketing

APRIL 2, 2013

In most B2B organizations, Salesforce.com or a similar solution is the system of record. As a results, B2B acquisition marketing often devolves into one of two places: Just getting a lead (really just some contact details, but I digress) into the marketing and sales machine. The problem doesn’t begin with marketing though.

Top of Funnel

Top of Funnel Peer-to-peer B2B Work Management

B2B Marketing Zone

Digital B2B Marketing

Buying B2B Email Marketing Lists: Challenges and Recommendations

B2B Marketing’s Measurement Problem

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