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ROAS and CAC. A Comparison of Two Important Metrics

NuSpark Consulting

Introduction In media buying, two metrics often stand out as the guiding stars for decision-making: Return on Advertising Spend (ROAS) and Customer Acquisition Cost (CAC). What is ROAS? Definition ROAS, or Return on Advertising Spend, is a metric that measures the effectiveness of a digital advertising campaign.

ROAS 100
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Unveiling Meta’s contribution to top-of-funnel relative ROAS

ClickZ

Taking a closer look at Meta’s ROAS, it may seem slightly below the average for the brands we examined, but it’s crucial to consider the broader context before getting overly concerned. Let’s take a closer look at Meta’s performance at different funnel stages, and how it delivers a strong top-of-funnel relative ROAS.

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Customer acquisition with email newsletters

Liveintent

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

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The power of customer data across the journey: Acquisition

Martech

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. Conversion rate metrics To evaluate the effectiveness of your acquisition efforts, it’s important to track metrics like form submissions and purchase rates. Dig deeper: How much does acquiring a customer cost?

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Fospha as TikTok’s New Measurement Partner

ClickZ

However, this approach often overlooks a critical aspect of customer acquisition and brand building. According to a Fospha report , brands that consistently invest in top-of-funnel activities for a minimum of 10 months are likely to see reduced customer acquisition costs and a more robust Return on Ad Spend (ROAS).

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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

A common oversight among marketers is the assumption that one-to-one marketing is crucial despite evidence from conversion metrics indicating that top-of-funnel awareness and mid-funnel targeting often deliver superior return on ad spend (ROAS). Identity’s significance may vary; it is crucial, but not always to the degree presumed.

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The age of customer acquisition 3.0

ClickZ

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. These areas—which collectively we will call Customer Acquisition 3.0—have Customer Acquisition 2.0