Remove acquisition
article thumbnail

Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software. Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. publishing.

article thumbnail

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create an Effective Social Media Content Strategy

Valasys

Interestingly, your social media marketing strategy isn’t just about knowing the pain-points of your prospects and customers and what product history they have with you. You improve your customer relationships, lower the costs of customer acquisitions and finally increase your business value. Image Source: Zoho Survey.

article thumbnail

Oracle’s Updated Social Media Policy

Paul Gillin

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Don’t Comment on Mergers and Acquisitions (M&A) Activity. com , forums. sato @ oracle.

article thumbnail

Oracle’s Social Media Policy

Paul Gillin

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors.

article thumbnail

Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

Make sure online datasheets include ratings, classifications, sizes, operating ranges and material options for all your industrial products. 42% of engineers and specifiers said they couldn’t find complete and detailed product or capabilities information on suppliers’ websites ( Source: ThomasNet’s Industry Market Barometer™ ).

article thumbnail

How to Build a Process for Growth Experiments

Hubspot

Customer acquisition! Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. When you work inside a business, it can feel like all anyone talks about is growth. Revenue growth! Leads goals!

Process 28