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Customer Experience Matrix

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Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion

Customer Experience Matrix

Even though the acquired products were fairly similar, each of these deals had a different motivation. In other words, Origami Logic will be the foundation of new Intuit products. That is, the purpose isn’t to add products for existing customers but to serve entirely new customers. I think not. Is there some commonality here?

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Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors

Customer Experience Matrix

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology. Yes, we’re talking here about Customer Data Platforms.

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Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers

Customer Experience Matrix

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. The three products overlapped significantly, especially in campaign management, and it took Teradata a while to sort things out.

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Salesforce Buys Evergage But Not For CDP

Customer Experience Matrix

Events in the past six months (stretching a bit to include early January 2020) include seven new funding rounds, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four asset sales by CDP companies. What’s particularly intriguing is the industry position of the firms in these deals.

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Two Acquisitions Extend SQL Server

Customer Experience Matrix

I don't usually bother to post "breaking news" here, but I've recently seen two acquisitions by Microsoft that seem worth noting. The whole point of the product was to use open source software (the Ingres database in this case) and commodity components. The Zoomix acquisition seems more straightforward. That would be a pity.

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IBM Buys Unica: Will Acquisitions Now Shift to B2B Marketing Automation?

Customer Experience Matrix

This is wholly unsurprising: as the last and only big independent left in its space, Unica was obvious acquisition bait. It was also a motivated seller, since it faced an increasingly impossible struggle to fund the product enhancements necessary to compete with the likes of SAS , Teradata and Siebel / Oracle.

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How Lego Bocks Explain Why Bloomreach Bought Exponea

Customer Experience Matrix

It also recalls other recent CDP acquisitions including Acquia buying AgilOne, Chapsvision buying NP6, SAP buying Emarsys, and Wunderkind buying SmarterHQ. Of course, the biggest CDP acquisition of all, Twilio’s purchase of Segment, doesn’t fit this mold. What, then, do these acquisitions tell us about the future of the CDP industry?