Customer Experience Matrix

AUGUST 27, 2015

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. I would have looked so much more prescient had they announced the acquisition after I had published this post! It's an important idea because it promises to improve results by delivering more relevant content for the same price.

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Customer Experience Matrix

APRIL 3, 2013

The SetLogik acquisition takes this a step further by letting them build databases to hold their data, thereby expanding the market beyond people with a database already in place. Pricing is based on data volume, whether the client wants a one-time append or continuous cleaning, and on the data sources included.

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

Customer Experience Matrix

MAY 16, 2007

price alerts, online coupons) rather than simple marketing promotions that attract participants largely by being entertaining. Messaging is more work for marketers: they have to develop useful programs and keep them running, and probably change them fairly frequently to keep customers involved.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Acquisitions 120

Customer Experience Matrix

JULY 25, 2014

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. The Bizo purchase, priced at $175 million , makes perfect sense. Among other things, the Oracle product will set a benchmark for pricing of similar services by other vendors.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Customer Experience Matrix

SEPTEMBER 30, 2016

It can work with data from multiple sources, relying on partner vendors such as SnapLogic and MuleSoft for data acquisition and Tamr , Alteryx , and Trifacta for data preparation. Pricing depends on the number of users and profiles managed but not the number of sources or data volume.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. other recent marketing system acquisitions, and wide knowledge that Aprimo was eager to sell, no one is particularly surprised by this transaction. Many would no doubt be delighted to sell at such prices.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

JANUARY 22, 2013

GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. Starting price is $30 per month after a 30 day free trial. According to CEO Clate Mask, most of the money will be used for acquisitions, product development, and accelerated customer acquisition.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Customer Experience Matrix

MAY 2, 2012

The price point of $200 to $300 per month is also similar to those systems. Because the micro-business segment is pretty distinct from the rest of marketing automation, the impact of the Demandforce acquisition will initially be limited to its direct competitors. From there, it could creep upwards.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Small Business Marketing Vendors 120

Customer Experience Matrix

JUNE 27, 2013

Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. Adobe was on everyone’s list of potential buyers, and Neolane was ripe for acquisition or an initial public offering. The deal is not particularly surprising.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

FEBRUARY 27, 2013

Of course, it’s still possible that someone would purchase the company instead, but the asking price is probably too high, and the prospect of an IPO just made it higher. But my immediate reaction is that Oracle already has a B2C marketing system, cleverly called Oracle Marketing and derived from its Siebel acquisition.

Eloqua 120

Eloqua Marketo Marketing Automation Services Marketing Management 120

Customer Experience Matrix

FEBRUARY 6, 2014

The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. From a prospective buyer’s perspective, what really matters are the quality of the system and the pricing, which are quite competitive.

Loopfuse 120

Loopfuse Marketing Automation Services Banners Vendors 120

Customer Experience Matrix

AUGUST 13, 2013

Pricing starts around $3,000 per year plus $100 per user per month, which is usually less than the cost of marketing automation and sales automation systems that NitroMojo would replace. Marketing Advocate is designed to help technology resellers who lack in-house marketing skills.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 22, 2011

SAS today announced its acquisition of marketing resource management vendor AssetLink. The larger challenges are rooted in corporate culture and require changes in areas like pricing and sales compensation. The real question is whether mid-size firms will be able to afford those systems. But those can be solved.

Resource Management 120

Resource Management Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

NOVEMBER 16, 2011

Marketing process: describe your current methods for customer acquisition, relationship development, and retention. Present this information in a table with record counts and transaction volumes so it can be used to size and price your solution. These include data preparation as well as marketing execution.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

FEBRUARY 19, 2015

Since last year’s funding, Ensighten has supported its strategy with acquisitions of tag management competitor TagMan in March 2014 and cloud analytics and predictive marketing vendor Anametrix in October 2014. Pricing is based on volume, which could be Web traffic or audience size depending on the situation.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 2, 2010

But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense. If anything, they’re better served by having some marketing automation vendors remain independent, since this keeps prices down and encourages competitive innovation. So… Oracle bought ATG today for $6.00

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 19, 2010

Given that Marketo’s list prices start at $2,000 per month for the smallest implementation of its full-featured edition, this is pretty firm evidence that the company has indeed been aggressively discounting its system – as competitors have long stated. The bad news is they have quite a way to go before they’re selling at full price.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

OCTOBER 11, 2020

The deal would be Twilio’s third acquisition this year, following much smaller deals in January for telephony platform Teravoz and in July for IoT connector Electric Imp. billion price is impressive by any standard. Note that these prices are well above the run-of-the-mill SaaS valuations , which are under 10x revenue.

Segmentation 276

Segmentation Marketing Management Buy Acquisitions 276

Customer Experience Matrix

DECEMBER 4, 2012

I don’t quite think so: although sales integration is indeed important, I believe the next generation will be focused on serving other groups within the marketing department, including acquisition (advertising and social media) and administration (budgets, planning, content creation, workflow, etc.).

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

JULY 25, 2009

But this will soon change, bringing lower prices and better systems as a result. And we’ll probably see marketing capabilities added by SaaS vendors in related industries such as email services (early example: Silverpop ’s acquisition of Vtrenz, now Engage B2B) and Web content management (see my reviews of Marqui and SiteCore ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

FEBRUARY 6, 2007

Probably the most common conventional application is setting allowable acquisition costs. These are usually applied as targets for marketing campaigns, although they can also help in setting purchase prices when acquiring a company. They can then set appropriate allowable acquisition costs for each group.

Allocation 120

Allocation Acquisitions Cable Cost 120

Customer Experience Matrix

APRIL 4, 2007

Of course, marketers are increasingly interested in synchronizing efforts in both online spheres, so we can expect more cross-channel acquisitions as vendors seek to meet this demand. Omniture and TouchClarity were both primarily Web specialists. Frankly, I wouldn’t expect much change any time soon.

Buy 120

Buy Marketing Management Personalization Multi-Channel 120

Customer Experience Matrix

APRIL 5, 2011

The process is this: users first define “scenarios”, which are customer processes such as acquisition, retention or complaints, and "states", which are customer types such as new, high value, or disgruntled. Pricing is based on the client’s activity level and starts at $500 per month for up to 100,000 transactions.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

JANUARY 25, 2008

Specifically, it added high volume email generation through its May 2006 acquisition of Dynamics Direct, and added marketing resource management through the acquisition of Nvigorate in September of that year. But apparently that is a price they are willing to pay for growth.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

APRIL 25, 2013

In February, Causata introduced prebuilt applications for cross-sell, acquisition, and return programs in financial services, communications, and digital media. Pricing is based on the number of data sources and touchpoints, with additional charges based on data storage. These will further speed deployment.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

JULY 3, 2017

In fact, the price of Blue Apron’s IPO was depressed precisely by the fear that Amazon would enter its business through the Whole Foods acquisition. Of course, there’s nothing to prevent the network vendors from launching subscription services.

Work Management 68

Work Management Personalization Effectiveness Marketing Management 68

Customer Experience Matrix

FEBRUARY 7, 2007

The primary exception is promotion costs, which are typically listed separately for initial acquisition. If the 2% revenue decline is accompanied by a 5% decrease in acquisition costs, or perhaps a 10% increase in number of new customers, managers can see immediately whether there is really a problem, or in fact something has gone very right.

Analysis 120

Analysis Comparison Acquisitions Segmentation 120

Customer Experience Matrix

JUNE 20, 2007

Lifetime value per customer can be calculated many ways, but a pretty common approach is to break it into three major factors: - acquisition value, further divided into the marketing cost of acquiring a new customer, the revenue from that initial purchase, and the fulfillment costs (product, service, etc.) related to that purchase.

Fulfillment 120

Fulfillment Acquisitions Work Management Segmentation 120

Customer Experience Matrix

AUGUST 21, 2009

. - Neither group has meaningfully integrated social media monitoring and interactions beyond making it easy to share posts to Twitter and Facebook , although Alterian ’s Techrigy acquisition (see my related blog post ) and Pedowitz Group ’s Sweet Suite (see yesterday's post ) are steps in that direction.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

APRIL 13, 2011

Cost Did you negotiate any special pricing? How quickly do problems get solved? Does the vendor ever offer assistance before you ask? What help does the vendor provide with email deliverability? Did you pay extra for implementation and on-going support? Were there any unexpected costs after you started?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 22, 2010

Since then it has added email and other services through acquisitions and internal expansion. Pricing for ClickSquared is based on the combination of professional and technical services used by each client. The company got its start in 1999 as a direct mail house specializing in overnight execution of trigger marketing programs.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

FEBRUARY 12, 2013

A more tactical consideration is that mid-to-late buyers have different purchasing styles (more risk averse, more support oriented, more price sensitive, more brand driven) than early adopters. There’s some evidence that B2B marketing automation vendors are moving their sales and marketing in this direction.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 21, 2012

Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. Support for multiple hierarchies and queries across hierarchies also minimize the price of making a bad decision during initial schema design, since even unplanned queries will execute reasonably efficiently.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Customer Experience Matrix

FEBRUARY 28, 2007

This helps companies understand the cash flows associated with a new customer, and in particular how quickly they are recouping the acquisition cost. - These are further broken out by Life Year, which particularly highlights the impact of acquisition costs (which by definition occur during the first Life Year). Detail by Source).

Cross-Selling 120

Cross-Selling Forecasting Classified Ads Acquisitions 120

Customer Experience Matrix

FEBRUARY 12, 2007

For example, you might find that this year’s acquisition cost is $50 per customer and it has been increasing $5 per year over the past three years. You would therefore estimate next year’s LTV using an acquisition cost of $55 per customer. Trends in other components would yield similar estimates for next year’s values. (A

Lead Ranking 120

Lead Ranking Lead Scoring Analysis Trends 120

Customer Experience Matrix

SEPTEMBER 24, 2018

One of the more jarring aspects in Adobe ’s briefing last week about its Marketo acquisition* were several statements that suggested Marketo and Adobe’s other products were going to access shared customer data. But now that I’ve had a few days to reflect, I really think it was a bad idea.

Enterprise Management 295

Enterprise Management Work Management Marketing Management Marketing Automation Services 295

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 That’s probably a good thing, since it will take time to train the ExactTarget people on the product and to find an effective price structure. The acquisition's value to ExactTarget is less clear.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120