Customer Experience Matrix

NOVEMBER 5, 2015

The Aprimo group was dominant in the years immediately following the acquisition but control shifted back to the older Teradata team more recently. One bit of evidence: the Aprimo brand was dropped in 2013. So what happens now? IBM and SAS are really the only other major competitors here, although Oracle and SAP are also contenders.

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 22, 2013

GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. According to CEO Clate Mask, most of the money will be used for acquisitions, product development, and accelerated customer acquisition. Starting price is $30 per month after a 30 day free trial.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Customer Experience Matrix

APRIL 11, 2011

The online / offline connection was covered by MarketShare CEO Jon Vein, who presented studies that showed including the “indirect impact” of online display ads can dramatically improve their reported return on investment. Of course, the big exception is acquisition, which seems like a pretty big exception indeed.

Conference 120

Conference Advertising Channels Ad Frequency Ad Exchange 120

Customer Experience Matrix

JULY 25, 2014

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. But Oracle presented it in terms that make clear it sees a new, central role for data in the marketing technology stack – a view I share wholeheartedly.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Customer Experience Matrix

FEBRUARY 29, 2012

I spent the early part of this week at SAS ’s annual analysts conference, where the company reviewed the past year and presented its vision for 2012. What SAS specifically presented was a re-engineering of its core analytical procedures to run in “shared nothing” multi-processor environments.

Analytics 120

Analytics Paid Search Agency Enterprise Management Conference 120

Customer Experience Matrix

NOVEMBER 15, 2011

I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To This would be fine if most marketers were experts at technology acquisition. To replay the Webinar, click here.) If you’re wondering how many companies actually commit those sins, the sad answer is: a lot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Customer Experience Matrix

OCTOBER 15, 2013

Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The paper itself will be available to Webinar attendees.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

OCTOBER 12, 2009

The core of my presentation will be a 5-step measurement maturity model for B2B marketers. Add the cost data already gathered in stage 1 (response measurement) and you can calculate a simple Return on Investment based on revenue / acquisition cost. This post will give you a brief summary. Understand the Buying Process.

Lead Ranking 120

Lead Ranking Planning Lead Scoring Paid Search Agency 120

Customer Experience Matrix

DECEMBER 4, 2012

Lead scoring rules can consider response to system-generated documents, such as proposals and presentations, arguably allowing more accurate scoring than other systems. Integrations with ACT! And Saleslogix are under development.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

FEBRUARY 2, 2010

Again, this is a matter of degree: deciding which choices to present itself requires predictions about which items the customers will prefer. But presenting multiple choices is quite different from trying to guess in advance which one is best. In other words, we’re talking about a loss of control over the marketing process.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 30, 2010

If the picture isn't enough reason to attend, the Webinar will also present four essential metrics of stage-based marketing measurement. In this situation, marketing ROI is calculated by summing all marketing costs for a cohort of customers sharing some common feature such as original source, acquisition date range or first purchase date.

Budget Programs 120

Budget Programs ROI Forecasting Statistics 120

Customer Experience Matrix

NOVEMBER 16, 2011

Marketing process: describe your current methods for customer acquisition, relationship development, and retention. Present this information in a table with record counts and transaction volumes so it can be used to size and price your solution. A simple marketing automation deployment might integrate only with CRM.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

MARCH 2, 2007

It involves comparing the results of on-going efforts—things like different customer acquisition programs—and shifting investments from below-average to above-average performers. I’m not saying any of the ideas I’ve just presented are new or profound. Of course, it’s not trivial to get information on the results.

Work Management 120

Work Management Business Marketing Management Acquisitions 120

Customer Experience Matrix

JANUARY 25, 2008

Specifically, it added high volume email generation through its May 2006 acquisition of Dynamics Direct, and added marketing resource management through the acquisition of Nvigorate in September of that year. It says those products are now fully integrated with its core system, working directly with the Alterian database engine.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

MAY 15, 2007

Web content management also includes functions that let business objectives influence the content presented to visitors. But even this is impressive at a time when so many online vendors are expanding their product lines through acquisitions that seem to have little strategic rationale beyond generally expanding the company footprint.

Marketing Management 120

Marketing Management Cost Per Click Paid Search Agency Companies 120

Customer Experience Matrix

FEBRUARY 28, 2007

This helps companies understand the cash flows associated with a new customer, and in particular how quickly they are recouping the acquisition cost. - These are further broken out by Life Year, which particularly highlights the impact of acquisition costs (which by definition occur during the first Life Year). Detail by Source).

Cross-Selling 120

Cross-Selling Forecasting Classified Ads Acquisitions 120

Customer Experience Matrix

FEBRUARY 12, 2007

This is usually limited to a specific time period and discounted for net present value. For example, you might find that this year’s acquisition cost is $50 per customer and it has been increasing $5 per year over the past three years. You would therefore estimate next year’s LTV using an acquisition cost of $55 per customer.

Lead Ranking 120

Lead Ranking Lead Scoring Analysis Trends 120

Customer Experience Matrix

JUNE 18, 2017

Most of the comments I’ve seen about Amazon ’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b) continuing to disrupt conventional retail and (c) moving more commerce from offline to online channels. But each of the major players is entering the turf of the others. Alternate Routes.

Amazon 212

Amazon Paid Content Buy Marketing AI 212

Customer Experience Matrix

JUNE 1, 2019

This followed Freshworks’ acquisition of Natero , another customer success platform that builds a unified customer database. Most application vendors then stopped presenting their report builder as a differentiator. Customer success platform Gainsight recently released a Customer Data Platform module for its system.

Ideal Customer Profiles 179

Ideal Customer Profiles Marketing Management Class Vendors 179

Customer Experience Matrix

JANUARY 14, 2019

Mostly they go into a big file which I mine occasionally for helpful factoids to spice up a paper or presentation. Specifically, I was prepping for a presentation in Amsterdam, which meant I needed to present general industry trends and then see what is different in Europe. Today is one of those days.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

NOVEMBER 22, 2013

Conference presentations confirmed that Pardot, the B2B marketing automation system that Salesforce acquired as part of its ExactTarget acquisition, has been separated from the rest of ExactTarget and made part of the Sales cloud. The bad news was for B2B marketing automation. Did you notice that just one of these has its own brand?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 3, 2012

Note that I’m talking here about email programs to nurture known contacts, not acquisition programs to attract new names. What this meant in both cases was that response was primarily driven by the people at each stage, not by the specifics of the materials presented. simplicity helps. test results need selling.

Multivariate analysis 120

Multivariate analysis B2B Marketing Planning B2B 120

Customer Experience Matrix

NOVEMBER 8, 2013

As Gainsight sees it, this makes them the post-sales analogue to marketing automation systems (which manage acquisition) and CRM systems (which manage sales)*. The information is presented through Gainsight’s own interface, which runs on Salesforce.com ’s Force.com platform, making it easy to integrate with Salesforce itself.

Enterprise Management 120

Enterprise Management Marketing Management Ideal Customer Profiles Marketing Automation Services 120

Customer Experience Matrix

MARCH 5, 2007

It’s much easier to read the questions than to look at the report names and remember which data that report presents. For original orders, the key components are acquisition cost and customer quality. It’s hard to identify a single variable that impacts experience quality in the same way that source mix affects acquisitions.

Cross-Selling 120

Cross-Selling Ad Building Business Acquisitions 120

Customer Experience Matrix

MARCH 8, 2007

So far the posts in this series have described how to identify and rank opportunities for business improvements in acquisition, renewal and cross sell orders. That’s easy enough for acquisition and cross sell orders, since both are being ranked by return on (marketing) investment. But return on investment is important.

Cross-Selling 120

Cross-Selling Ad Building Acquisitions Business 120

Customer Experience Matrix

AUGUST 7, 2013

At first I was struck by the coincidence, and then realized what had happened: Nix was up because he had been talking to the folks in Israel, and he replied because he wanted to discuss his acquisition, not my report. Insert image of deflating self-importance]. There’s really nothing wrong with that.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 16, 2007

Examples would be a lifetime value model built from a customer-level profit and loss statements, with different inputs for acquisition cost, revenue, bad debt, cost of goods, fulfillment, and so on. The richer set of inputs allows more detailed outputs including cash flow projections and net present value estimates.

Lead Ranking 120

Lead Ranking Lead Scoring Allocation Enterprise Management 120

Customer Experience Matrix

FEBRUARY 13, 2007

If the difference isn’t clear, think about acquisition programs: assuming the same cost, a program that brings in 100 customers worth $5 each ($500 LTV) is more valuable than one that brings in 50 customers worth $6 each ($300 LTV). But it’s one of those things that are so obvious that you sometimes forget about them.

Forecasting 120

Forecasting Aggregators Comparison Segmentation 120